Glasnost Amsterdam, Nederland

Project gemaakt voor Unilever - Magnum in de Voedsel industrie voor een B2C publiek. PlaygroundThey say third time’s a charm–and so it was. The third and last edition of Magnum Playground in May 2019 concluded a series of exclusive parties. Each of these parties rang in a successful brand activation. This time, the campaign theme was ‘never stop playing’. Magnum hopes to inspire people to not let fear of judgment about who they are or what they enjoy stop them from living life to the fullest. As with previous editions, Magnum called on Glasnost to organize the party of all parties, to link the brand with this year’s theme and to introduce a new, playful ice cream: Magnum White Chocolate & Cookies.

Project gemaakt voor Bud in de Dranken industrie voor een B2C publiek in 2019. BudThe King of Beers has arrived – in style. In the summer of 2019, the world’s largest brewer, AB InBev, took its iconic brand Budweiser to the Dutch market under the name Bud. Glasnost was tasked with producing the appropriate drum roll to make way for the King. The focus was to be on free publicity that would reach a large target audience of beer drinkers with special attention to 18-34-year-old Millennials in large cities.

Project gemaakt voor Ziggo in de Telecommunicatie industrie voor een B2C publiek. ZiggoThe most epic game in Dutch football is between arch rivals Ajax and Feijenoord. This match, nicknamed De Klassieker (The Classic), is always a fan favourite–and with Ziggo as the main sponsor, a good show is guaranteed. Last year, an overnight stay at the ArenA [https://www.glasnostcommunications.com/case/spending-the-night-the-amsterdam-arena-during-the-weekend-the-dutch-football-classic/] stadium was offered to a lucky fan, who could watch the game from a tiny house close to the pitch. How could that PR masterpiece be topped? How to incorporate free publicity before, during and after the game, elevate brand preference and instil positive brand sentiment for Ziggo? Leave it to Glasnost and Kumpany. [https://www.kumpany.nl/]

Project gemaakt voor Unilever in de Voedsel industrie voor een B2C publiek in 2017.Following a three year research period, Magnum launched the pleasure of Magnum… in a pint. The objective for the launch campaign was to raise awareness around the pint tub, and create impact in the target group of women between 25-45 years old. Since a Magnum Pint is best enjoyed as an intimate moment with friends, the most extravagant & indulgent sleepover ever was conceived in the most luxurious hotel in Amsterdam, the five-star Conservatorium Hotel and its 140 suites.

Project gemaakt voor Hivos in de Non-profit industrie voor een B2B / B2C publiek in 2016. Hivos is an international humanitarian organization that started a coalition with several other charities against child labor in goldmines. The focus of the campaign ‘Stop Kinderarbeid’ (Stop Child Labor) is to raise awareness for the fact that we are using gold from these mines daily, in our cellphones, laptops and flat screen television sets. In other words, you are literally in possession of this ‘contaminated’ gold.

Project gemaakt voor Payconiq in de Banken & financiële instellingen industrie voor een B2B / B2C publiek in 2017. Payconiq is a simple, smart-phone enabled payment solution that lets consumers make payments in shops, restaurants, and even to friends. In Belgium, consumers can pay for their purchases at connected retailers using the Payconiq app, based on their geolocation. To make consumers in Belgium more aware of Payconiq, Glasnost established partnerships with four Belgian influencers and the Belgian website, Newsmonkey.be.