Glasnost, Amsterdam | Sortlist

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Glasnost Amsterdam, Nederland

Dit profiel en de details worden beheerd door de eigenaar van het bureau.
Glasnost puts brands in the spotlight. We are a PR agency that creates strategies, concepts and stories that generate publicity. Usually this concerns free publicity, sometimes it is paid, but it is always worth sharing. We work with international brands and are specialised in Lifestyle & FMCG, Tech & Innovation and Travel & Leisure. From (fin)tech companies including VodafoneZiggo, Twitter and Google until lifestyle-brands including Magnum, Ben & Jerry's and Nutella. Some clients provide us with retainer-work, for others we work on project-basis, or we take care of both.   Our relatively young team consists out of 26 people, whom are all very passionated about PR. At Glasnost we believe openness has the power to connect brands to consumers. Our communication with clients, media relations and each other is equally transparent. Here, what you see is what you get. That is how we build trust. That is the basis of a good working relationship–with clients and within our team. We have a passion for our business and know the lay of the media landscape like no other. That passion vibrates in the atmosphere and the people; it is in our company DNA. More information can be found on our website or check out our commercial clip:
26 mensen in hun team
Spreekt Engels, Frans, Nederlands
8 projecten in hun portfolio
Werkt op afstand over de hele wereld
Sortlist lid sinds 2017
Opgericht in 2011
7 awards gewonnen
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2 diensten aangeboden door Glasnost

Naam van dienst
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Gerelateerde beoordelingen

  • Beschrijving
    We are specialized in Corporate, Marketing and Startup PR in the Benelux. In the Netherlands some of our retainer clients are VodafoneZiggo, eBay/Marktplaats, Unilever (Magnum, Ben & Jerry's, Robijn). In Belgium we did work for Ben & Jerry's (Belgium), Payconiq (Belgium and Luxemburg) and Activision/Blizzard, Twitter (Whole Benelux).
    Skills in Public Relations (PR) (5)
    Media TrainingBranded ContentStartup PRMarketing PRBrand PR
    Projecten in Public Relations (PR) (7)
    Magnum Playground - Public Relations (PR)
    Introducing the King of Beers! - Public Relations (PR)
    A housemate for Jari - Public Relations (PR)
    The introduction of the Magnum Pints - Public Relations (PR)
    Klanten in Public Relations (PR) (7)
    Envinity GroupIndustriële Goederen en Diensten | international
    HivosNon-profit | international
    UnileverVoedsel | international
    BudDranken | national

    Meer informatie over Public Relations (PR)

  • Beschrijving

    Geen beschrijving opgegeven voor deze service.

    Projecten in Digital Strategy (3)
    The introduction of the Magnum Pints - Digital Strategy
    Stop Child Labor in Goldmines - Digital Strategy
    The introduction of the Vodafone Smart Jacket - Digital Strategy
    Klanten in Digital Strategy (3)
    UnileverVoedsel | international
    VodafoneTelecommunicatie | international
    HivosNon-profit | international

    Meer informatie over Digital Strategy

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8 projecten uitgevoerd door Glasnost

Magnum Playground
Magnum Playground

Project gemaakt voor Unilever - Magnum in de Voedsel industrie voor een B2C publiek. PlaygroundThey say third time’s a charm–and so it was. The third and last edition of Magnum Playground in May 2019 concluded a series of exclusive parties. Each of these parties rang in a successful brand activation. This time, the campaign theme was ‘never stop playing’. Magnum hopes to inspire people to not let fear of judgment about who they are or what they enjoy stop them from living life to the fullest. As with previous editions, Magnum called on Glasnost to organize the party of all parties, to link the brand with this year’s theme and to introduce a new, playful ice cream: Magnum White Chocolate & Cookies.

EvenementPublic Relations (PR)
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Introducing the King of Beers!
Introducing the King of Beers!

Project gemaakt voor Bud in de Dranken industrie voor een B2C publiek in 2019. BudThe King of Beers has arrived – in style. In the summer of 2019, the world’s largest brewer, AB InBev, took its iconic brand Budweiser to the Dutch market under the name Bud. Glasnost was tasked with producing the appropriate drum roll to make way for the King. The focus was to be on free publicity that would reach a large target audience of beer drinkers with special attention to 18-34-year-old Millennials in large cities.

Branding & PositioneringEvenementPublic Relations (PR)
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A housemate for Jari
A housemate for Jari

Project gemaakt voor Ziggo in de Telecommunicatie industrie voor een B2C publiek. ZiggoThe most epic game in Dutch football is between arch rivals Ajax and Feijenoord. This match, nicknamed De Klassieker (The Classic), is always a fan favourite–and with Ziggo as the main sponsor, a good show is guaranteed. Last year, an overnight stay at the ArenA stadium was offered to a lucky fan, who could watch the game from a tiny house close to the pitch. How could that PR masterpiece be topped? How to incorporate free publicity before, during and after the game, elevate brand preference and instil positive brand sentiment for Ziggo? Leave it to Glasnost and Kumpany.

Public Relations (PR)Social media
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The introduction of the Magnum Pints
The introduction of the Magnum Pints

Project gemaakt voor Unilever in de Voedsel industrie voor een B2C publiek in 2017.Following a three year research period, Magnum launched the pleasure of Magnum… in a pint. The objective for the launch campaign was to raise awareness around the pint tub, and create impact in the target group of women between 25-45 years old. Since a Magnum Pint is best enjoyed as an intimate moment with friends, the most extravagant & indulgent sleepover ever was conceived in the most luxurious hotel in Amsterdam, the five-star Conservatorium Hotel and its 140 suites.

Branding & PositioneringContent StrategyDigital Strategy+4
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Stop Child Labor in Goldmines
Stop Child Labor in Goldmines

Project gemaakt voor Hivos in de Non-profit industrie voor een B2B / B2C publiek in 2016. Hivos is an international humanitarian organization that started a coalition with several other charities against child labor in goldmines. The focus of the campaign ‘Stop Kinderarbeid’ (Stop Child Labor) is to raise awareness for the fact that we are using gold from these mines daily, in our cellphones, laptops and flat screen television sets. In other words, you are literally in possession of this ‘contaminated’ gold.

Branding & PositioneringContent StrategyDigital Strategy+4
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Native advertising campaign Payconiq in Belgium
Native advertising campaign Payconiq in Belgium

Project gemaakt voor Payconiq in de Banken & financiële instellingen industrie voor een B2B / B2C publiek in 2017. Payconiq is a simple, smart-phone enabled payment solution that lets consumers make payments in shops, restaurants, and even to friends. In Belgium, consumers can pay for their purchases at connected retailers using the Payconiq app, based on their geolocation. To make consumers in Belgium more aware of Payconiq, Glasnost established partnerships with four Belgian influencers and the Belgian website,

Content StrategyEvenementMedia Planning+2
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26 leden in 's team

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Glasnost heeft 7 awards gewonnen

Digital Communication Award2014-08-31NGO
European Excellence Award2014-11-30Benelux
FD Gazelle2016-10-31Fastest Growing Company Region Amsterdam
Lovie Award2016-09-30Public Service & Activism
Lovie Award2016-09-30Experimental and Innovation
Digital Communication Award2015-09-30Annual Report
In2Sabre Certificate of Excellence2015-04-30Fastmoving


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Contact gegevens van Glasnost


  • HoofdkantoorValschermkade 37c, 1059 CD Amsterdam, Netherlands

  • Rue du Sceptre 41, 1050 Ixelles, Belgium

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