{"id":1187,"date":"2023-11-01T15:53:53","date_gmt":"2023-11-01T15:53:53","guid":{"rendered":"https:\/\/www.sortlist.nl\/datahub\/?post_type=reports&#038;p=1187"},"modified":"2024-03-26T14:09:41","modified_gmt":"2024-03-26T14:09:41","slug":"hoe-gebruik-je-de-metaverse","status":"publish","type":"reports","link":"https:\/\/www.sortlist.nl\/datahub\/reports\/hoe-gebruik-je-de-metaverse\/","title":{"rendered":"Ontdek de diepere lagen van de Metaverse: meer dan enkel entertainment \ud83d\udd0d &#8211; studie"},"content":{"rendered":"\n<div id=\"section-63524b53adaf4\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In dit marketingrapport :<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><a href=\"#section-63524b53adb6f\">Wat denken mensen als ze &#8220;Metaverse&#8221; horen?<\/a><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><a href=\"#section-63524b53adbf6\">Hoe snel omarmt de wereld de Metaverse?<\/a><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><a href=\"#section-63524b53adc4e\">NFT&#8217;s in de Metaverse: is de investering de moeite waard?<\/a><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><a href=\"#section-63524b53adcba\">Conclusie: Kan de Metaverse de uitdagingen overwinnen of is falen onvermijdelijk?<\/a><\/li>\n\n\n\n<li class=\"has-medium-font-size\"><a href=\"#section-63524b53adcd1\">Methodologie<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Bij Sortlist zijn we gewend om een\u00a0<strong>eindeloze voorraad gegevens<\/strong>\u00a0te beheren die de trends in de <a href=\"http:\/\/sortlist.com\/digital\">marketingwereld<\/a> verklaren. Daarom hebben we besloten een enqu\u00eate te houden in Nederland, Duitsland, Spanje, Frankrijk en Belgi\u00eb, om na te gaan wat de mensen van deze <a href=\"https:\/\/www.sortlist.nl\/s\/virtual-reality\/nederland-nl\">virtuele wereld<\/a> verwachten. We gingen ook na wat hun gedachten zijn over het gebruik van dit nieuw fenomeen, of ze eraan willen deelnemen en of het echt iets van de toekomst is of gewoon een <strong>nieuwe trend.<\/strong><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background has-small-font-size is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h3 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>70%<\/strong><\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">van de respondenten begrijpt wat\u00a0de\u00a0Metaverse\u00a0is.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;font-size:25px;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>NFTs<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">61% van de respondenten zou er&nbsp;niet aan denken erin te investeren.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;font-size:25px;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Relaxen<\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Wat de meeste gebruikers denken.<\/h4>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adb6f\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Wat denken mensen als ze &#8220;Metaverse&#8221; horen?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adb83\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Metaverse is meer dan een naamsverandering<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">65% van de ondervraagde gebruikers&nbsp;in heel Europa was <strong>perfect op de hoogte<\/strong> van de <a href=\"http:\/\/nytimes.com\/2021\/10\/28\/technology\/facebook-meta-name-change.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">naamswijziging van Facebook<\/a><\/p>\n\n\n\n<p class=\"has-medium-font-size\">65,63% van de ondervraagde mannen wist dat het bedrijf dit had gedaan, tegenover 63,81% van de vrouwen.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_11-1024x576.jpg\" alt=\"\" class=\"wp-image-1215\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_11-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_11-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_11-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_11-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_11.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adb9e\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Kennen mensen de nieuwe naam van Facebook?<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:19px\">Bijna 90% van het grote publiek vermelde \u201cMeta.\u201d\u00a0Daarentegen noemde slechts 81% van de marketeers \u201cMeta\u201d.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_21-1024x576.jpg\" alt=\"\" class=\"wp-image-1216\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_21-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_21-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_21-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_21-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_21.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>12% van hen gaf als antwoord \u201cIk weet het niet\/weet het niet zeker\u201d, een reactie die in het algemene onderzoek\u00a0niet voorkwam.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adbb9\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Inzicht vergaren in de Metaverse<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Uit onze enqu\u00eate blijkt dat deze visie blijkbaar duidelijk is voor de gebruikers, aangezien\u00a0<strong>66.67% van de respondenten<\/strong>\u00a0zegt te begrijpen wat de Metaverse is.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_31-1024x576.jpg\" alt=\"\" class=\"wp-image-1217\" style=\"width:566px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_31-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_31-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_31-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_31-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_31.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adbcd\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Hoe zou jij de Metaverse defini\u00ebren?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Iets meer dan de helft van de gebruikers had het bij het rechte eind<\/strong> toen hen werd gevraagd de Metaverse, de virtuele wereld, te defini\u00ebren. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><img decoding=\"async\" width=\"553px;\" height=\"228px;\" src=\"https:\/\/lh6.googleusercontent.com\/hG5A_Pltgy05IPUvCZAPVWZQm30A8zw03vMKilVyo1I3WKPawy4VnSKwIPSqtK51KheqYZD9nJgy9mEN1cWhidmUmdMLNlU9vYxXlAjbzOxTpnKI3Wobc1WgfxCbk8Pds3WOLBZ4vH-UJX2flH9ipExBQ7htr2M8I7t-DkSmFNC6ASUBo2mD0kttxNfV=nw\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Dat weerhield\u00a026<strong>%<\/strong>\u00a0er echter niet van te zeggen dat het\u00a0\u201cde nieuwe naam van Facebook\u201d\u00a0was. Een kleine fractie dacht ook dat de Metaverse \u201cverbonden is met Web3\u201d en een \u201cnieuwe Google\u201d is.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adbf6\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Hoe snel omarmt de wereld de Metaverse?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adc13\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Verwachtingen van de Metaverse<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Volgens onze enqu\u00eate hebben de opvattingen van de mensen over het gebruik van de Metaverse allemaal te maken met ofwel\u00a0<strong>esc<\/strong>a<strong>pisme<\/strong>\u00a0ofwel\u00a0de <strong>avant-garde<\/strong>. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><img decoding=\"async\" width=\"553px;\" height=\"292px;\" src=\"https:\/\/lh6.googleusercontent.com\/5Df0DJToimhd21cp8D_TEmQlsYll6Zk5-iV6y7gQFhvi94CzUFQqLG9DUsmcG-eTlsLWr6y00d8zTMCOcBjq2HK8mT8rKA6iDsxxt9UyGUWIUM3qXAkfAW4rBmZlI7gweEeoYU5aLdXOuMxdkOOij02dpFMBcE4yQYHKl3f6I6P2tjrPyc0KIA06h_Ch=nw\"><\/p>\n<\/div>\n<\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<div id=\"section-63524b53adc29\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Wat zijn de verwachtingen van de Metaverse-gebruikers? <\/h3>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>De Metaverse is voor vrouwen (58%) een <strong>manier om aan de echte wereld te ontsnappen<\/strong>, terwijl het voor mannen (53%) <strong>de toekomst<\/strong> vertegenwoordigt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"1024\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/NL_What-a-virtual-world-is-according-to-men-and-women-910x1024.jpg\" alt=\"\" class=\"wp-image-1219\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/NL_What-a-virtual-world-is-according-to-men-and-women-910x1024.jpg 910w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/NL_What-a-virtual-world-is-according-to-men-and-women-267x300.jpg 267w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/NL_What-a-virtual-world-is-according-to-men-and-women-768x864.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/NL_What-a-virtual-world-is-according-to-men-and-women-1365x1536.jpg 1365w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/NL_What-a-virtual-world-is-according-to-men-and-women-1820x2048.jpg 1820w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/NL_What-a-virtual-world-is-according-to-men-and-women.jpg 1920w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/figure>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adc39\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Is de Metaverse een goede zaak?<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">Uit onze <a href=\"http:\/\/sortlist.com\/branding\" target=\"_blank\" rel=\"noreferrer noopener\">bedrijfsenqu\u00eate <\/a>blijkt dat bedrijven snel aan boord van de Metaverse-trein springen, maar hun hoop kan van korte duur zijn, aangezien de\u00a0meerderheid van de ondervraagde gebruikers opmerkte dat zij een virtuele wereld niet zouden vertrouwen.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_61-1024x576.jpg\" alt=\"\" class=\"wp-image-1220\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_61-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_61-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_61-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_61-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_61.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adc4e\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">NFT&#8217;s in de Metaverse: is de investering de moeite waard?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adc5d\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Weten mensen wat NFT&#8217;s zijn?<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Van het grote publiek zegt bijna 60%&nbsp;<strong>dat ze op de hoogte zijn van wat NFT\u2019s zijn.<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Hiervan zijn mannen <strong>beter op de hoogte<\/strong> dan vrouwen (76% vs. 46%).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_71-1024x576.jpg\" alt=\"\" class=\"wp-image-1221\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_71-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_71-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_71-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_71-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_71.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adc75\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Is het de moeite waard om in NFT\u2019s te investeren?<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Precies 60,5% van de respondenten zou er niet aan denken om in deze activa te beleggen.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_81-1024x576.jpg\" alt=\"\" class=\"wp-image-1222\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_81-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_81-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_81-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_81-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_81.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adc8a\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Is het de moeite waard om in NFT&#8217;s te investeren? &#8211; Een overzicht per land<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Gebruikers in Spanje en <a href=\"http:\/\/www.sortlist.nl\">Nederland<\/a> lijken het meest optimistisch te zijn wat betreft investeringen in NFT. Hier is de index van gebruikers die dit zouden overwegen het hoogst. De percentages zijn in beide landen gelijk. 50% van de gebruikers in beide landen is bereid een investering te overwegen.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Daarentegen is de kloof het grootst in Belgi\u00eb en Frankrijk. Dit zijn landen waar de gebruikers terughoudend zijn om in NFT&#8217;s te investeren. In <a href=\"http:\/\/www.sortlist.be\/nl\">Belgi\u00eb<\/a> zou slechts 17% van de respondenten ze overwegen en 83% niet. In Frankrijk zou slechts 29% het overwegen en 71% niet.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Duitsland bevindt zich in het midden. Daar is het verschil tussen gebruikers die wel en gebruikers die geen beleggingen in NFT zouden overwegen het kleinst (45%).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"1024\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/NL_Would-you-consider-investing-in-NFTs-607x1024.jpg\" alt=\"\" class=\"wp-image-1223\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/NL_Would-you-consider-investing-in-NFTs-607x1024.jpg 607w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/NL_Would-you-consider-investing-in-NFTs-178x300.jpg 178w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/NL_Would-you-consider-investing-in-NFTs-768x1296.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/NL_Would-you-consider-investing-in-NFTs-910x1536.jpg 910w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/NL_Would-you-consider-investing-in-NFTs-1214x2048.jpg 1214w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/NL_Would-you-consider-investing-in-NFTs-scaled.jpg 1517w\" sizes=\"auto, (max-width: 607px) 100vw, 607px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adca4\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">NFT&#8217;s als betrouwbare investeringen<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Op de vraag of zij NFT\u2019s als betrouwbare beleggingsmogelijkheden zouden zien, antwoordden de meeste gebruikers dan ook aarzelend. <strong>Slechts 18% zei dat zij mogelijke investeringen in NFT\u2019s overwogen.<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Slechts 17,7% zegt potenti\u00eble investeringen in NFT&#8217;s te overwegen.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_91-1024x576.jpg\" alt=\"\" class=\"wp-image-1224\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_91-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_91-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_91-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_91-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design_91.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adcba\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusie: Kan de Metaverse de uitdagingen overwinnen of is falen onvermijdelijk?<\/h2>\n\n\n\n<p>Door deze problemen aan te pakken, kunnen we van de Metaverse een betrouwbaar en veilig platform maken voor alle gebruikers.<br>Om het succes hiervan te garanderen, is het noodzakelijk dat de zorgen over vertrouwen en <a href=\"https:\/\/www.sortlist.nl\/s\/cyber-security\/nederland-nl\">cyberveiligheid<\/a> worden weggenomen.<\/p>\n\n\n\n<p>Ons onderzoek heeft aangetoond dat jonge mannen het meest ge\u00efnteresseerd zijn in deze technologie. Daarnaast zijn gebruikers er niet happig op om hun persoonlijke gegevens in deze virtuele wereld te delen.<\/p>\n\n\n\n<p>Tot slot is het duidelijk dat gebruikers op dit moment niet in staat zijn om de Metaverse als meer dan een bron van vermaak te zien.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63524b53adcd1\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading\">Methodologie<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Het onderzoek werd tussen 24 februari en 1 maart 2022 uitgevoerd bij 1000 gebruikers ouder dan 18 jaar in Belgi\u00eb, Duitsland, Spanje, Frankrijk en Nederland. In de studie bevroegen we bedrijfseigenaars, het publiek en marketeers met de bedoeling te weten te komen hoe mensen reageren op de Metaverse. De antwoorden zijn anoniem.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ece\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Verschenen in <\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_ee41f188a181050b4fce711f47f76d05\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n         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src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/trends-tendances-logo-png-transparent-768x768-1.png\" alt=\"Trends Tendances\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/Fashionunited-logo-2.png\" alt=\"FashionUnited\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/forbes-logo-7-1-2.png\" alt=\"Forbes\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/logo-strategies-768x128-1.png\" alt=\"Strat\u00e9gies\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/Logo_t3n_mit_Schriftzug-1.png\" alt=\"T3N\">\n          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<\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":1227,"template":"","reports_categories":[16,12],"class_list":["post-1187","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-digitale-en-marketingstrategie","reports_categories-marketing-rapporten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Studie: ontdek de verschillende lagen van de Metaverse \ud83d\udd0d<\/title>\n<meta name=\"description\" content=\"Het onderzoek onder 1000 respondenten laat zien hoe het publiek de opkomst van de Metaverse ziet en hoe zij over de virtuele wereld denken.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.nl\/datahub\/reports\/hoe-gebruik-je-de-metaverse\/\" 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