{"id":1234,"date":"2023-03-10T18:55:36","date_gmt":"2023-03-10T18:55:36","guid":{"rendered":"https:\/\/www.sortlist.nl\/datahub\/?post_type=reports&#038;p=1234"},"modified":"2023-04-12T07:21:47","modified_gmt":"2023-04-12T07:21:47","slug":"de-valse-volgers-files","status":"publish","type":"reports","link":"https:\/\/www.sortlist.nl\/datahub\/reports\/de-valse-volgers-files\/","title":{"rendered":"De valse volgers files"},"content":{"rendered":"\n<div id=\"section-63515c4f5e0e4\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In this Marketing Report:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-63515c4f5e171\">Beroemdheden en publieke figuren met de meeste valse volgers<\/a><\/li>\n\n\n\n<li><a href=\"#section-63515c4f5e20d\">Industrie\u00ebn met de meeste valse volgers<\/a><\/li>\n\n\n\n<li><a href=\"#section-63515c4f5e231\">Merken en accounts met de meeste valse volgerss<\/a><\/li>\n\n\n\n<li><a href=\"#section-63515c4f5e269\">Conclusie<\/a><\/li>\n\n\n\n<li><a href=\"#section-63515c4f5e282\">Methodiek<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e13e\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p class=\"has-drop-cap\">Social following kan een enorme geldwaarde hebben voor beroemdheden en merken. Zij nemen nu top social media bureaus in dienst om hun aantal volgers te maximaliseren. Maar hoeveel van deze miljoenen volgende accounts behoren tot een echt persoon? Dit zijn de Fake Followers Files.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>28%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">van de 160,3 miljoen Nicki Minaj volgers blijken nep of bot accounts te zijn.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>92%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Jennifer Aniston&#8217;s geloofwaardigheid bij het publiek. Daarmee staat ze bovenaan de lijst van meest geloofwaardige Instagram-accounts.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Merk<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Accounttypes op Instagram die de meeste nepvolgers en bots krijgen.<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e171\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Beroemdheden en publieke figuren met de meeste valse volgers<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e183\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">De acteurs met de meeste valse volgers<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p style=\"letter-spacing:0px\">Van Hollywood tot Bollywood, deze categorie bevat enkele van de grootste onscreen namen over de hele wereld. Als je als groot merk overweegt om met <a href=\"http:\/\/sortlist.co.uk\/s\/influencer-marketing\/united-kingdom-gb\" target=\"_blank\" rel=\"noreferrer noopener\">influencer marketing<\/a> te werken. Kijk dan eens naar de lijst van acteurs met de meeste nepvolgers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hande Er\u00e7el <\/strong>&#8211; 28% van de 24,9 miljoen volgers van de populaire Turkse actrice zijn verdachte accounts.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Zendaya<\/strong> &#8211; 26% of 109.9 miljoen volgers.<\/li>\n\n\n\n<li><strong>Gal Gadot<\/strong> &#8211; 26% of the 64.5 volgers.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/1.-Actors.jpeg\" alt=\"image of actors with the most fake followers on social media\" class=\"wp-image-427\"\/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e19d\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">De muzikanten met de meeste valse volgers<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">In de muziekcategorie zien we twee van de populairste opname-artiesten van 2021 aan beide uiteinden van de tabel zitten. Olivia Rodrigo heeft het laagste percentage nepvolgers, met slechts 11%. Nicki Minaj daarentegen heeft 160,3 miljoen volgers, waarvan 28% verdachte accounts zijn.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/3.-Musicians.jpeg\" alt=\"image of musicians with the most fake users on social media\" class=\"wp-image-429\" width=\"491\" height=\"570\"\/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e1b4\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">De Reality TV-sterren met de meeste nepvolgers<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Terwijl in de categorie reality-tv enkele van de grootste namen van beroemdheden voorkomen met de hele familie Kardashian. <strong>Zijn het de Britten die het klassement aan beide uiteinden van de tafel overnemen.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/4.-Reality-TV-Stars.jpeg\" alt=\"image of reality TV stars with the most fake users on social media\" class=\"wp-image-430\" width=\"522\" height=\"368\"\/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Terwijl Love Island-vrienden Amber Gill en Ovie Soko het laagste percentage verdachte accounts hebben die hen volgen, <strong>met slechts 9% potenti\u00eble bots<\/strong>. Is de toppositie gereserveerd voor The Only Way Is Essex-ster Mario Falcone, met 32% verdachte accounts die hem volgen.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e1ca\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">De social media persoonlijkheden met de meeste valse volgers<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Voor veel van deze social media-persoonlijkheden is het aantal volgers direct gekoppeld aan hun inkomen. Maar wie van hen heeft het hoogste percentage echte volgers?<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/5.-SM-Persoanlities.jpeg\" alt=\"image of social media celebrities with the most fake users on social media\" class=\"wp-image-431\" width=\"506\" height=\"363\"\/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>TikTok-sensatie, <strong>Khaby Lame, heeft het laagste percentage nepvolgers met slechts 9%<\/strong> verdachte accounts die hem volgen. Jay Alvarrez daarentegen heeft <strong>6,8 miljoen volgers waarvan 36% mogelijk nepvolgers zijn.<\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e1e4\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">De sportsterren met de meeste valse volgers<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Deze categorie bestrijkt een hele reeks sporten, van voetbal tot basketbal, en omvat enkele van de grootste namen in de sport. Maar wie doet alsof als het op volgers aankomt?<\/p>\n\n\n\n<p>Tom Brady heeft het meest oprechte publiek, want zijn <strong>10,3 miljoen volgers bevatten 17% verdachte accounts.<\/strong><\/p>\n\n\n\n<p>De toppositie wordt gedeeld door voormalig basketballer Kareem Abdul-Jabbar en tennisster Venus Williams. Beiden hebben <strong>26% van hun volgers afkomstig van verdachte accounts.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/6.-Sports-Stars.jpeg\" alt=\"image of sports stars with the most fake followers on social media\" class=\"wp-image-432\"\/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e1f7\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">De sportploegen met de meeste valse volgers<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>In de sportwereld is alles competitief. Maar wie wint als het gaat om de weinig benijdenswaardige prijs van de meeste nepvolgers? De toppositie gaat naar het Engelse voetbalteam <strong>Leicester City met 32% van hun 5,8 miljoen volgers die mogelijk nep zijn.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/7.-Sports-teams.jpeg\" alt=\"image of sports teams with the most fake followers on social media\" class=\"wp-image-433\"\/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e20d\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Industrie\u00ebn met de meeste valse volgers<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e21c\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">De sectoren met de meeste valse volgers<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Als we de sociale media-accounts per bedrijfstak bekijken, zien we dat sommige waarschijnlijk veel meer nepvolgers hebben dan andere. In feite hadden de 40 accounts van merken gemiddeld <strong>25% verdachte accounts die hen volgden. <\/strong>Terwijl de wereldleiders gemiddeld slechts <strong>16% verdachte accounts hadden die hen volgden.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/10.-Industries.jpeg\" alt=\"image of industries with the most fake users on social media\" class=\"wp-image-436\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e231\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Merken en accounts met de meeste valse volgers<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e254\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">De accounts met de minste valse volgers<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Friends-ster Jennifer Aniston &#8216;brak&#8217; Instagram toen ze voor het eerst op het platform verscheen. Het lijkt erop dat haar miljoenen volgers grotendeels echt zijn. 92% van het publiek is geloofwaardig, <strong>slechts 8% van haar volgers is waarschijnlijk nep.<\/strong><\/p>\n\n\n\n<p>Ze staat samen met Mette Frederiksen, de Deense premier, bovenaan. Hoewel haar aantal volgers verbleekt in vergelijking met haar top-ster, heeft zij ook <strong>slechts 8% valse volgers.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/09\/9.-Accounts-with-the-fewest.jpeg\" alt=\"image of accounts with the fewest fake users on social media\" class=\"wp-image-435\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e269\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusie<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e277\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Het is belangrijk te vermelden dat het beperken van het aantal verdachte accounts erg moeilijk is voor accounts met een grote aanhang. Maar <strong>als u een bedrijf bent<\/strong>, wilt samenwerken met een influencer. Of gewoon meer wilt halen uit uw aanwezigheid op sociale media. Valse accounts kunnen een reden zijn waarom impressies niet worden omgezet in conversies. Ook kan het bereik van een account <strong>groter lijken dan het in werkelijkheid is<\/strong>. U kunt Sortlist gebruiken om een bureau te vinden dat u kan helpen door de <a href=\"http:\/\/sortlist.com\/social-media\" target=\"_blank\" rel=\"noreferrer noopener\">sociale mediajungle<\/a> te navigeren. Zo weet u zeker dat u het meeste uit uw accounts haalt.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63515c4f5e282\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading\">Methodiek<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Een lijst van 320 accounts werd opgesteld aan de hand van lijsten met de meest bekende namen. de meest gevolgde en de meest betrokken social media accounts. Deze lijsten waren afkomstig van bronnen zoals: Brandwatch, Social Blade, Plann, 90 Min.<\/p>\n\n\n\n<p>Wij hebben deze vervolgens ingedeeld in onze negen categorie\u00ebn met 40 rekeningen in elke categorie.<\/p>\n\n\n\n<p>Met behulp van een social media auditing tool van Grin konden we de geloofwaardigheid van elk account ontdekken. Zo kregen we een idee van het percentage volgers dat als verdacht kon worden beschouwd.<\/p>\n\n\n\n<p>Er zij op gewezen dat deze cijfers gebaseerd zijn op schattingen en geen exact aantal valse volgers voor elke account kunnen geven.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ece\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Featured in<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_83d901f5f2ab7c667e905c4993d7dd89\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    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alt=\"FashionUnited\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/statista-logo-2.png\" alt=\"Statista\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/trends-tendances-logo-png-transparent-768x768-1.png\" alt=\"Trends Tendances\">\n                                                                            <\/li>\n                   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has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/08\/DSC08277color-scaled-e1659434534676-1024x683.jpg\" alt=\"\" class=\"wp-image-56\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vitae luctus massa, vitae sodales justo. Nam convallis, enim sit amet venenatis tristique, urna lorem suscipit nisi, egestas ultrices nunc diam vel sem. Proin efficitur velit eget tellus tincidunt, ac lacinia orci molestie. <\/p>\n\n\n\n<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator alignfull has-alpha-channel-opacity\"\/>\n\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":1256,"template":"","reports_categories":[12,19],"class_list":["post-1234","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-marketing-rapporten","reports_categories-sociale-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De valse volgers files - Data Hub<\/title>\n<meta name=\"description\" content=\"Bij Sortlist analyseerden we meer dan 300 van de populairste Instagram-accounts om te ontdekken welke meer valse volgers hadden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.nl\/datahub\/reports\/de-valse-volgers-files\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De valse volgers files - 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