{"id":1266,"date":"2023-03-14T14:25:14","date_gmt":"2023-03-14T14:25:14","guid":{"rendered":"https:\/\/www.sortlist.nl\/datahub\/?post_type=reports&#038;p=1266"},"modified":"2024-01-25T13:50:57","modified_gmt":"2024-01-25T13:50:57","slug":"metaverse-voor-bedrijven-studie","status":"publish","type":"reports","link":"https:\/\/www.sortlist.nl\/datahub\/reports\/metaverse-voor-bedrijven-studie\/","title":{"rendered":"Metaverse voor bedrijven: Bereid je voor op de revolutie &#8211; studie"},"content":{"rendered":"\n<div id=\"section-6351480712f85\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In dit marketingrapport:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-6351480712fc9\">De metaverse, het nieuwe durfkapitaal<\/a><\/li>\n\n\n\n<li><a href=\"#section-6351480713033\">De ideale Metaverse klant<\/a><\/li>\n\n\n\n<li><a href=\"#section-6351480713096\">Waarom is de Metaverse en Metaverse voor bedrijven nu in opkomst?<\/a><\/li>\n\n\n\n<li><a href=\"#section-63514807130cc\">De Metaverse, nog steeds gevangen in een bubble<\/a><\/li>\n\n\n\n<li><a href=\"#section-63514807130e8\">Methodiek<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Dit is de eerste Metaverse For Business studie van <a href=\"http:\/\/www.sortlist.nl\">Sortlist<\/a>. Dit is een diepgaand onderzoek naar de opvattingen en investeringen van bedrijven in de metaverse. Na een enqu\u00eate bij 200 van deze bedrijven in Europa en de VS over hun digitale strategie met betrekking tot de <a href=\"https:\/\/www.sortlist.nl\/datahub\/reports\/hoe-gebruik-je-de-metaverse\/\">metaverse<\/a>. Zo kunnen we zien hoe diep het konijnenhol gaat en ontdekken hoe de metaverse verandert in, vermoedelijk, een bevoorrechte speeltuin.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>52%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">van de merken denkt dat klanten klaar zijn voor de metaverse<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>5 <\/strong>jaar<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">dat de technologie al over 5 jaar een grote vlucht zal nemen.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>26%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">van de merken verwacht een investeringsrendement te zien in de metaverse<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6351480712fc9\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">De metaverse, het nieuwe durfkapitaal<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6351480712fdd\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">55% van de bedrijven denkt dat de metaverse een risico waard is<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Ook op de vraag wat de metaverse vanuit commercieel oogpunt is, bevestigden zij dat het zowel \u201cde toekomst\u201d (<strong>22,19%<\/strong>)<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design1-1-1024x576.jpg\" alt=\"\" class=\"wp-image-1283\" title=\"Metaverse in bedrijven vanuit een zakelijk oogpunt\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design1-1-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design1-1-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design1-1-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design1-1-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design1-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6351480712ff3\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Elk bedrijf zal een aandeel hebben in de Metaverse voor bedrijven<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Minder dan <strong>3% <\/strong>van de ondervraagde bedrijven denkt dat de ontwikkeling van de metaverse meer dan 10 jaar op zich zal laten wachten.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design1-2-1024x576.jpg\" alt=\"\" class=\"wp-image-1284\" title=\"Wanneer zal de metaverse boomen\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design1-2-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design1-2-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design1-2-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design1-2-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design1-2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>68% <\/strong>daarentegen denkt dat de metaverse in de komende 5 jaar van de grond zal komen.<\/p>\n\n\n\n<p><strong>76%<\/strong> van de bedrijven geloven dat\u00a0<strong>alle soorten industrie\u00ebn\u00a0<\/strong>een kans zullen krijgen in deze virtuele wereld.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6351480713008\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">33% van de merken in de Metaverse investeren er 10-20% van hun budget<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Op de vraag \u2018wat hun budget is voor metaverse-projecten\u2019, antwoordde <strong>33%<\/strong> van de bedrijven dat het ongeveer 10-<strong>20%<\/strong> van hun budget bedraagt.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Budget1-1024x576.jpg\" alt=\"\" class=\"wp-image-1290\" title=\"Budget in Metaverse voor bedrijven\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Budget1-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Budget1-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Budget1-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Budget1-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Budget1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148071301d\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Metaverse voor bedrijven: Verwachtingen<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Ondanks het feit dat <strong>20%<\/strong> van de gebruikers de metaverse ziet als een &#8220;<strong>manier om aan de echte wereld te ontsnappen<\/strong>&#8220;. Toch blijkt in de praktijk het tegenovergestelde het geval te zijn voor merken. Zij geloven eerder (<strong>26%<\/strong>) dat een reis naar virtuele werelden iets meer oplevert dan vermaak voor klanten: <strong>winst.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design2-1024x576.jpg\" alt=\"\" class=\"wp-image-1285\" title=\"Welke resultaten verwacht je van de metaverse in bedrijven\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design2-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design2-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design2-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design2-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6351480713033\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">De ideale Metaverse klant<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6351480713042\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Doelgroep voor de Metaverse<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Bedrijven die in de Metaverse hebben ge\u00efnvesteerd, begrijpen dat dit nieuwe rijk vooral gericht is op:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mannen<\/strong>(11.3%).<\/li>\n\n\n\n<li><strong>Grote merken<\/strong> (10.7%).<\/li>\n\n\n\n<li><strong>Gen Z<\/strong> (9.9%) and <strong>millennials<\/strong> (9.3%).<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design2-1-1024x576.jpg\" alt=\"\" class=\"wp-image-1286\" title=\"Wat is het doelpubliek voor metaverse voor bedrijven\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design2-1-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design2-1-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design2-1-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design2-1-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design2-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148071305b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Metaverse voor bedrijven is voorbestemd voor bedrijven met innovatieafdelingen<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Bovendien bevestigt&nbsp;<strong>47% van de merken die al in de metaverse investeren<\/strong>&nbsp;dat het hun&nbsp;<strong>innovatieafdeling<\/strong>&nbsp;is die&nbsp;<strong>het meest ge\u00efnteresseerd<\/strong>&nbsp;is in metaverse-initiatieven.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/afdeling_geinteresseerd1-1024x576.jpg\" alt=\"\" class=\"wp-image-1291\" title=\"Welke afdeling in uw bedrijf is het meest ge\u00efnteresseerd in Metaverse initiatieven\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/afdeling_geinteresseerd1-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/afdeling_geinteresseerd1-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/afdeling_geinteresseerd1-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/afdeling_geinteresseerd1-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/afdeling_geinteresseerd1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Dit bewijst dat bedrijven klaar zijn voor nieuwe technologie\u00ebn op dit gebied. Het benadrukt ook een belangrijke realiteit:&nbsp;<strong>innovatie-afdelingen<\/strong>&nbsp;zijn een&nbsp;<strong>handelsmerk van grotere bedrijven<\/strong>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-635148071306f\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Vertrouwen in de Metaverse is een Metaverse-groot probleem.<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p><strong>52%<\/strong> van de ondervraagde bedrijven <strong>denkt dat de klanten klaar zijn voor de metaverse<\/strong>. Terwijl uit onze algemene enqu\u00eate blijkt dat <strong>54%<\/strong> van de gebruikers een virtuele wereld <strong>niet zou vertrouwen.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design1-3-1024x576.jpg\" alt=\"\" class=\"wp-image-1287\" title=\"Zijn klanten klaar voor de virtuele wereld?\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design1-3-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design1-3-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design1-3-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design1-3-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design1-3.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Het doet ons afvragen\u2026 zullen bedrijven vertrouwenskwesties aanpakken als het gaat om adverteren in de Metaverse?<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6351480713082\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">De bedrijven die investeren in de Metaverse zitten vooral in de IT en het onderwijs<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Geen van de 200 ondervraagde bedrijven behoort tot de amusementssector. In plaats daarvan zijn <strong>IT <\/strong>(<strong>17%<\/strong>) en <strong>onderwijs <\/strong>(<strong>12%<\/strong>) de overheersende sectoren.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design1-4-1024x576.jpg\" alt=\"\" class=\"wp-image-1288\" title=\"in welke sector is uw bedrijf actief\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design1-4-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design1-4-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design1-4-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design1-4-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design1-4.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Zij worden gevolgd door de financi\u00eble sector (<strong>11%<\/strong>) en <a href=\"https:\/\/www.sortlist.nl\/search?query=%5B%7B%22name%22%3A%22marketing%22%7D%5D&amp;prospects=%7B%22address%22%3A%22Nederland%22%2C%22polygon%22%3A%5B%5B%5B7.227140500000001%2C53.6756%5D%2C%5B7.227140500000001%2C50.7503837%5D%2C%5B3.3316%2C50.7503837%5D%2C%5B3.3316%2C53.6756%5D%2C%5B7.227140500000001%2C53.6756%5D%5D%5D%2C%22iso31661%22%3A%22NL%22%7D\">marketing<\/a> en <a href=\"https:\/\/www.sortlist.nl\/search?query=%5B%7B%22uuid%22%3A%22fff29fc8-84b5-40ad-896e-ba430404d794%22%2C%22name%22%3A%22Reclame%22%7D%5D&amp;prospects=%7B%22address%22%3A%22Nederland%22%2C%22polygon%22%3A%5B%5B%5B7.227140500000001%2C53.6756%5D%2C%5B7.227140500000001%2C50.7503837%5D%2C%5B3.3316%2C50.7503837%5D%2C%5B3.3316%2C53.6756%5D%2C%5B7.227140500000001%2C53.6756%5D%5D%5D%2C%22iso31661%22%3A%22NL%22%7D\">reclame<\/a> (<strong>10%<\/strong>). Wat het enorme potentieel bevestigt dat bedrijven de Metaverse zien als een nieuwe inkomstenbron.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6351480713096\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Waarom is de Metaverse en Metaverse voor bedrijven nu in opkomst?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63514807130a5\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">De Pandemie had een grote invloed op het werkelijkheid worden van de Metaverse.<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>De combinatie van de <strong>gezondheidscrisis <\/strong>en de behoefte van bedrijven aan <strong>digitale transformatie<\/strong>. Leidde tot meer belangstelling voor de Metaverse als zakelijke mogelijkheid.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design2-2-1024x576.jpg\" alt=\"\" class=\"wp-image-1289\" title=\"Heeft de pandemie de Metaverse de technologie versneld\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design2-2-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design2-2-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design2-2-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design2-2-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Design2-2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>92% van de ondervraagde bedrijven<\/strong>&nbsp;zei dat de pandemie de Metaverse technologie in een stroomversnelling bracht.&nbsp;<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63514807130b7\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Cyberveiligheid Onveiligheid<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p><a href=\"https:\/\/www.sortlist.nl\/datahub\/reports\/cyberbeveiligingsfeiten\/\">Cybersecurity<\/a> springt eruit als de <strong>belangrijkste twijfel<\/strong> die bedrijven hebben bij de Metaverse: <strong>38% <\/strong>van de merken maakt zich zorgen over de veiligheid van hun bedrijf en de gegevens van hun klanten.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Twijfel1-1024x576.jpg\" alt=\"\" class=\"wp-image-1292\" title=\"Twijfels over de Metaverse voor bedrijven\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Twijfel1-1024x576.jpg 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Twijfel1-300x169.jpg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Twijfel1-768x432.jpg 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Twijfel1-1536x864.jpg 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2023\/03\/Twijfel1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Het is belangrijker dan zorgen zoals het verdwijnen van de Metaverse trend (<strong>25%<\/strong>). Of zelfs dat het digitale leven het echte leven overneemt (<strong>25%<\/strong>).<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63514807130cc\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">De Metaverse, nog steeds gevangen in een bubble<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63514807130da\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Het concept van een Metaverse is al meer dan 20 jaar springlevend.<\/p>\n\n\n\n<p>Vandaag kunnen we, dankzij de kracht van de technologie, eindelijk zien hoe die realiteit begint te groeien, en <strong>bedrijven kijken mee<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Die visie lijkt vandaag echter scheefgetrokken. De investeringsrisico&#8217;s zijn erkend, maar merken lijken te denken dat er slechts ruimte is voor een handvol gebruikers. Wij zullen de merken begeleiden bij het bestuderen van de ontwikkeling van deze virtuele wereld. Tot dusver lijkt de Metaverse, in al zijn uitgestrektheid, in een zeepbel te gedijen.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63514807130e8\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Methodolgie <\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-63514807130f7\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>De studie werd tussen 24 februari en 1 maart 2022 uitgevoerd bij 200 bedrijven die al in de Metaverse hebben ge\u00efnvesteerd. De onderzochte bedrijven kwamen uit Belgi\u00eb, Duitsland, Spanje, Frankrijk, het Verenigd Koninkrijk en de Verenigde Staten. We doelen specifiek op werknemers boven de 25 jaar die C-level posities bekleden, zoals executives, presidenten, CEO&#8217;s, leden van de raad van bestuur en senior management. De antwoorden zijn anoniem.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247ece\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Verschenen in<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_16bbe50eb202c9489ff61ddd1c6fb81a\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n                             <ul class=\"responsive tns-slider slides\">\n                         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decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/telechargement-2.png\" alt=\"Techcrunch\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/les-echos-logo-png-transparent-768x768-1.png\" alt=\"Les Echos\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" 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alt=\"Strat\u00e9gies\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/Logo_t3n_mit_Schriftzug-1.png\" alt=\"T3N\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/trends-tendances-logo-png-transparent-768x768-1.png\" alt=\"Trends Tendances\">\n                                                                            <\/li>\n            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