{"id":174,"date":"2022-12-08T10:38:38","date_gmt":"2022-12-08T10:38:38","guid":{"rendered":"https:\/\/www.sortlist.nl\/datahub\/?post_type=reports&#038;p=174"},"modified":"2024-02-15T13:26:21","modified_gmt":"2024-02-15T13:26:21","slug":"onzekerheid-op-het-werk","status":"publish","type":"reports","link":"https:\/\/www.sortlist.nl\/datahub\/reports\/onzekerheid-op-het-werk\/","title":{"rendered":"Strategisch Succes: Marketeers Tackelen onzekerheid op het werk"},"content":{"rendered":"\n<div id=\"section-638a0103e246f\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In dit rapport:<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-638a0103e24b7\">Stress weerhoudt marketeers ervan risico&#8217;s te nemen<\/a><\/li>\n\n\n\n<li><a href=\"#section-638a0103e252d\">Kracht van marketeers in bij onzekerheid op het werk? Communicatie.<\/a><\/li>\n\n\n\n<li><a href=\"#section-6384a2fc8d5a9\">Omgaan met onzekerheid op het werk: 20% praat met familie en vrienden<\/a><\/li>\n\n\n\n<li><a href=\"#section-6384a2fc8d629\">Ontslag was niet gebruikelijk in de wereld van marketing<\/a><\/li>\n\n\n\n<li>Conclusie: Marketeers navigeren door onzekerheid in het bedrijfsleven met zowel hoop als stress<\/li>\n\n\n\n<li>Methodologie<\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>De huidige sociaal-economische crisis hangt ons boven het hoofd, en veel professionals heroverwegen hun werkstructuur en carri\u00e8re. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Marketeers vormen hierop geen uitzondering. Onze recente enqu\u00eate neemt een kijkje in de hoofden van marketeers om te zien <strong>hoe ze omgaan met de onzekerheid op het werk<\/strong>, hoe hun stressniveau de afgelopen jaren is veranderd en hoe hoopvol ze blijven voor de toekomst van hun beroep.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Samen met het <a href=\"https:\/\/www.marketing.be\/home\" target=\"_blank\" rel=\"noreferrer noopener\">Belgian Association of Marketing<\/a> moesten we naar voren treden. Lees verder hoe marketeers omgaan met onzekerheid in de huidige crisis.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong><strong>13.2%<\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Experts die denken dat marketing zinvoller is geworden sinds 2020<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong><strong>5 jaar<\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Tijd dat de meeste marketeers zichzelf in de industrie zien blijven<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong> DEI<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Marketingtrend waar experts het meest enthousiast over zijn in 2023<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e24b7\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Stress weerhoudt marketeers ervan risico&#8217;s te nemen<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e24cc\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p> <\/p>\n\n\n\n<p>In een sector die bekend staat om het nemen van risico&#8217;s, geven de resultaten van ons onderzoek een minder dan ideaal beeld.<\/p>\n\n\n\n<p><br><strong>E\u00e9n vijfde<\/strong> van de ondervraagde marketeers zei dat ze hun huidige stressniveau op <strong>8 op 10<\/strong> zouden beoordelen, terwijl een ander vijfde het op 7 zou schatten.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.nl\/datahub\/wp-content\/uploads\/sites\/17\/2022\/12\/marketers-stress-levels-today-1024x576.png\" alt=\"Stressniveau marketeers vandaag\" class=\"wp-image-181\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/marketers-stress-levels-today-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/marketers-stress-levels-today-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/marketers-stress-levels-today-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/marketers-stress-levels-today.png 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Dit <strong>verschilt niet van hun stressniveau drie jaar geleden<\/strong>, toen 19,34% het op 7 op 10 schatte.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e24e8\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Het is echter hoger dan v\u00f3\u00f3r de pandemie, toen 18,68% hun stressniveau op 5 op 10 plaatste.<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>In 2020 overheersten twee zorgen bij marketeers: <strong>werkzekerheid<\/strong> (13,73%) en <strong>verhoogde stressniveaus<\/strong> (13,50%).<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.nl\/datahub\/wp-content\/uploads\/sites\/17\/2022\/12\/marketers-stress-levels-periods-1024x576.png\" alt=\"Stressniveau marketeers periode\" class=\"wp-image-182\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/marketers-stress-levels-periods-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/marketers-stress-levels-periods-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/marketers-stress-levels-periods-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/marketers-stress-levels-periods.png 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Vanaf 2022 hebben marketeers <strong>niet langer de angst om hun baan te verliezen<\/strong>. Uit onze studie blijkt dat marketeers zich meer zorgen maken omdat ze denken dat <strong>de werkdruk zal toenemen<\/strong>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e252d\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Kracht van marketeers in bij onzekerheid op het werk? Communicatie.<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e24fe\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p> <\/p>\n\n\n\n<p>Voor marketeers is het misschien moeilijk om met onzekerheid in het bedrijfsleven om te gaan, maar dat heeft hen niet doen terugdeinzen voor een belangrijke les: de meesten hebben door de huidige crisis <strong>nieuwe manieren van communiceren<\/strong> geleerd.<\/p>\n\n\n\n<p>Andere professionele lessen uit de pandemische periode zijn:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.nl\/datahub\/wp-content\/uploads\/sites\/17\/2022\/12\/marketers-professional-learnings-pandemic-1024x576.png\" alt=\"grootste professionele lessen marketeers\" class=\"wp-image-183\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/marketers-professional-learnings-pandemic-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/marketers-professional-learnings-pandemic-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/marketers-professional-learnings-pandemic-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/marketers-professional-learnings-pandemic.png 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Het inzicht dat &#8220;werk niet alles is,<\/li>\n\n\n\n<li>De digitalisering van bedrijven als essentieel onderdeel van <a href=\"https:\/\/www.sortlist.be\/nl\/l\/belgie-be\">marketing<\/a>,<\/li>\n\n\n\n<li>Het verwerven van nieuwe digitale vaardigheden,<\/li>\n\n\n\n<li>De noodzaak van het welzijn van werknemers.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6384a2fc8d537\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">De &#8220;probeer en leer&#8221; aanpak is het minst favoriete leren, waardoor marketeers risicoloos te werk gaan<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Uit onze enqu\u00eate blijkt dat de &#8220;test en leer&#8221; of &#8220;probeer en leer&#8221; aanpak in de werkomgeving het <strong>minst favoriete professionele leerproces is voor marketeers<\/strong>, wat er in wezen op wijst dat de crisis hen heeft gedwongen om ten koste van alles risico&#8217;s te vermijden.<\/p>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6384a2fc8d537\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Wat het belangrijkst is in onzekerheid op het werk: Balans tussen werk en priv\u00e9 en zinvolle marketing<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Gevraagd naar de grootste positieve veranderingen die de crisis in hun baan heeft gebracht, was de meerderheid van de respondenten (<strong>13,20%<\/strong>) het ermee eens dat <strong><a href=\"https:\/\/www.sortlist.be\/nl\/l\/belgie-be\">marketing<\/a><\/strong> sinds 2020 <strong>zinvoller<\/strong> is <strong>geworden<\/strong>.<\/p>\n\n\n\n<p>De meeste mannelijke respondenten (<strong>14,75%<\/strong>) waren het met die conclusie eens; de meeste vrouwen (13,80%) waren echter van mening dat de <strong>grootste positieve verandering<\/strong> de manier was waarop zij over hun <strong>evenwicht tussen werk en priv\u00e9leven<\/strong> denken.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.nl\/datahub\/wp-content\/uploads\/sites\/17\/2022\/12\/crisis-positive-changes-marketers-1024x576.png\" alt=\"grootste positieve veranderingen voor marketeers\" class=\"wp-image-184\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/crisis-positive-changes-marketers-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/crisis-positive-changes-marketers-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/crisis-positive-changes-marketers-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/crisis-positive-changes-marketers.png 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>De conclusie is vergelijkbaar met de antwoorden die vrouwen geven wanneer hen wordt gevraagd naar hun grootste professionele leerproces; terwijl de meeste mannen lijken aan te sluiten bij het gemiddelde antwoord (het leren van nieuwe communicatiemethoden), vinden de meeste vrouwen dat het <strong>welzijn van werknemers<\/strong> <strong>even belangrijk is als de productiviteit<\/strong>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6384a2fc8d5a9\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Omgaan met onzekerheid op het werk: 20% praat met familie en vrienden<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6384a2fc8d579\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.nl\/datahub\/wp-content\/uploads\/sites\/17\/2022\/12\/how-marketers-cope-uncertainty-1024x576.png\" alt=\"hoe marketeers omgaan met onzekerheid op het werk\" class=\"wp-image-185\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/how-marketers-cope-uncertainty-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/how-marketers-cope-uncertainty-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/how-marketers-cope-uncertainty-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/how-marketers-cope-uncertainty.png 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>19,88% van de marketeers gaat met onzekerheid in het bedrijfsleven om door te <strong>praten met familie, vrienden en collega&#8217;s<\/strong>, gevolgd door 11,37% die een <strong>specialist raadpleegt<\/strong>, zoals een arts, psychiater of coach.<\/p>\n\n\n\n<p>Opnieuw geven marketeers blijk van hun risicomijdend gedrag, want de <strong>minst populaire manier om met onzekerheid om te gaan is &#8220;analyseren, experimenteren en testen&#8221;<\/strong> (7,83%).<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6384a2fc8d590\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Crisis doet marketingprofessionals niet beven<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Betekent de huidige crisis dat werken in marketing een houdbaarheidsdatum heeft? Op de vraag of ze zichzelf in de toekomst al dan niet in de <a href=\"https:\/\/www.sortlist.be\/nl\/l\/belgie-be\">marketing<\/a> zien werken, antwoordt <strong>33% van de respondenten van wel, nog minstens 5 jaar<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.nl\/datahub\/wp-content\/uploads\/sites\/17\/2022\/12\/marketers-future-work-marketing-1024x576.png\" alt=\"toekomst van marketeers\" class=\"wp-image-186\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/marketers-future-work-marketing-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/marketers-future-work-marketing-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/marketers-future-work-marketing-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/marketers-future-work-marketing.png 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6384a2fc8d5ba\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>We hebben marketeers ook gevraagd hoe zij <strong>de waarde<\/strong> van hun baan voor het succes van hun bedrijf inschatten. Op een schaal van 1 tot 10, waarbij 1 staat voor &#8216;helemaal niet&#8217; en 10 voor &#8216;het draagt 100% bij aan het succes van het bedrijf&#8217;, gaf <strong>de meerderheid van de respondenten hun waarde een 8 op 10<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.nl\/datahub\/wp-content\/uploads\/sites\/17\/2022\/12\/marketing-contribution-company-success-1024x576.png\" alt=\"bijdrage van marketing aan bedrijssucces\" class=\"wp-image-187\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/marketing-contribution-company-success-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/marketing-contribution-company-success-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/marketing-contribution-company-success-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/marketing-contribution-company-success.png 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6384a2fc8d5d2\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Zinvolle marketing kan een uitweg zijn voor risico&#8217;s en onzekerheid op het werk<\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Zoals gezegd is de grootste positieve verandering die de crisis voor de banen van marketeers heeft gebracht, dat het beroep sinds 2020 zinvoller is geworden.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.nl\/datahub\/wp-content\/uploads\/sites\/17\/2022\/12\/trends-that-excite-marketers-1024x576.png\" alt=\"trends die marketeers enthousiast maken\" class=\"wp-image-188\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/trends-that-excite-marketers-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/trends-that-excite-marketers-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/trends-that-excite-marketers-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/trends-that-excite-marketers.png 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><strong>85% van de respondenten denkt dat betekenisvolle marketing belangrijker is dan ooit<\/strong>, en dat het bewustzijn voor betekenisvolle acties in hun sector is toegenomen.<\/p>\n\n\n\n<p>Respondenten zeiden ook dat duurzaamheid, diversiteit, gelijkheid en inclusie (DEI) de <strong>marketingtrend<\/strong> is waar ze het <strong>meest enthousiast<\/strong> over zijn in 2023.<\/p>\n\n\n\n<p>Logisch, want volgens ons onderzoek <a href=\"https:\/\/www.sortlist.nl\/datahub\/reports\/marketingstudie-rond-duurzame-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sustainability in Marketing<\/a> zullen de meeste bedrijven hun duurzame marketingbudget de komende jaren met 5 of 10% verhogen.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6384a2fc8d629\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Ontslag was niet gebruikelijk in de wereld van marketing<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6384a2fc8d5ba\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Uit onze recente enqu\u00eate blijkt dat ontslagen in de marketingsector niet zo vaak voorkomen; de meeste <strong>bedrijven zijn gewoon gestopt met het aannemen van personeel<\/strong> (22,04%).<\/p>\n\n\n\n<p>Op de vraag wat de marketingafdelingen van de respondenten deden om de stijgende kosten het hoofd te bieden, <strong>stelde slechts 10% ontslagen voor<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.nl\/datahub\/wp-content\/uploads\/sites\/17\/2022\/12\/marketing-departments-actions-rise-costs-1024x576.png\" alt=\"marketingafdelingen stijging kosten\" class=\"wp-image-189\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/marketing-departments-actions-rise-costs-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/marketing-departments-actions-rise-costs-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/marketing-departments-actions-rise-costs-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/marketing-departments-actions-rise-costs.png 1488w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-conclusion\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusie: Marketeers omarmen hoop en stress bij onzekerheid op het werk<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-6384a2fc8d63a\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>In onze studie hebben we gezien hoe het <strong>stressniveau<\/strong> voor marketingprofessionals de <strong>afgelopen drie jaar slechts stabiel is gebleven<\/strong>. Dit is vooral te wijten aan hun bezorgdheid over de toenemende hoeveelheid werk, die in feite leidt tot <strong>het nemen van minder risico&#8217;s<\/strong> in een sector die bekend staat om het nemen van risico&#8217;s.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>We hebben echter ook gezien hoe ze <strong>hoop houden op de zekerheid van hun baan in de sector<\/strong>, en er zelfs naar uitkijken om er minstens 5 jaar te blijven.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Bij Sortlist houden we nauwlettend in de gaten hoe de sector zichzelf transformeert in het kielzog van nieuwe veranderingen zoals digitalisering en het alom tegenwoordige werken op afstand. Maar als onze jarenlange ervaring ons iets zegt, is het dat risicomijdende <a href=\"https:\/\/www.sortlist.be\/nl\/l\/belgie-be\">marketing<\/a> misschien wel het meest onzekere scenario tot nu toe is.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-methodology\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h2 class=\"wp-block-heading\" style=\"font-size:25px\">Methodologie<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Dit rapport kwam tot stand in samenwerking tussen <strong>Sortlist<\/strong> and the <strong>Belgian Association of Marketing<\/strong> in het kader van het <strong>2022 BAM Marketing Congress<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/12\/Sortlist-x-BAM.jpg\" alt=\"logos Sortlist and BAM\" class=\"wp-image-1634\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Het onderzoek werd uitgevoerd tussen 17 en 21 oktober 2022 onder 200 marketeers in 6 landen: het Verenigd Koninkrijk, Belgi\u00eb, Duitsland, Spanje, Nederland en Frankrijk. In de studie vroegen we marketeers naar hun gevoelens ten aanzien van onzekerheid en twijfels over hun carri\u00e8re in de huidige wereldwijde crisis. De antwoorden zijn anoniem.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e265f\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Verschenen in<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_dd57701d1ae8eaa82cba716278d8b803\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n                             <ul class=\"responsive tns-slider slides\">\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/logo-strategies-768x128-1.png\" alt=\"Strat\u00e9gies\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/trends-tendances-logo-png-transparent-768x768-1.png\" alt=\"Trends Tendances\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/the-drum-logo-vector-1.png\" alt=\"The Drum\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/telechargement-2.png\" alt=\"Techcrunch\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/forbes-logo-7-1-2.png\" alt=\"Forbes\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/Logo_t3n_mit_Schriftzug-1.png\" alt=\"T3N\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/les-echos-logo-png-transparent-768x768-1.png\" alt=\"Les Echos\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/Entrepreneur_logo-2.png\" alt=\"Entrepreneur\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/Fashionunited-logo-2.png\" alt=\"FashionUnited\">\n                                                                            <\/li>\n                                                                  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