Expertise Ranking Table<\/title>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700&display=swap\" rel=\"stylesheet\">\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\"\n rel=\"stylesheet\">\n<style>\n body {\n font-family: 'Inter', sans-serif;\n background-color: #FFF; \/* Removed specific color for overall background *\/\n color: #000; \/* Set text color to black *\/\n margin: 0;\n padding: 0;\n line-height: 1.6;\n }\n table {\n width: 100%;\n border-collapse: separate;\n border-spacing: 0;\n margin-top: 20px;\n }\n th, td {\n padding: 8px;\n text-align: center;\n border: 1px solid transparent; \/* Hide borders for the 'module' effect *\/\n background-clip: padding-box; \/* Ensures the background only fills the padding-box, not the border-box *\/\n }\n th {\n background-color: #020219; \/* Header row color *\/\n font-size: 18px;\n font-weight: 600;\n color: #FFF; \/* White text for the header *\/\n border-top-left-radius: 10px; \/* Rounded corners for header *\/\n border-top-right-radius: 10px;\n }\n tr:nth-child(even) td {\n background-color: #E8EDFC; \/* Stripe color for even rows *\/\n }\n tr:nth-child(odd) td {\n background-color: #F6F8FE; \/* Stripe color for odd rows *\/\n }\n tr td:first-child {\n border-top-left-radius: 30px;\n border-bottom-left-radius: 30px;\n }\n tr td:last-child {\n border-top-right-radius: 30px;\n border-bottom-right-radius: 30px;\n }\n .up-arrow {\n color: green;\n }\n .down-arrow {\n color: red;\n }\n .no-change {\n color: grey;\n }\n \n .rank-circle {\n display: inline-block;\n width: 30px;\n height: 30px;\n line-height: 30px;\n background-color: #000;\n color: #FFF;\n border-radius: 50%;\n text-align: center;\n }\n\n .expertise-img {\n width: 50px;\n height: auto;\n }\n th.sortable:hover {\n cursor: pointer;\n background-color: #333; \/* Optional: change color on hover for visual feedback *\/\n }\n\n .growth {\n color: grey; \/* Default color for neutral or zero growth *\/\n}\n\n.growth:contains('+') {\n color: green; \/* Green for positive growth *\/\n}\n\n.growth:contains('-') {\n color: red; \/* Red for negative growth *\/\n}\n<\/style>\n<\/head>\n<body>\n\n<table id=\"rankingTable\">\n <thead>\n <tr>\n <th class=\"sortable\" onclick=\"sortTable(0)\">Ranking<\/th>\n <th>Expertise<\/th>\n <th class=\"sortable\" onclick=\"sortTable(3)\">% groei in 2023<\/th>\n <th class=\"sortable\" onclick=\"sortTable(2)\">Verandering in ranking<\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td title=\"Rank\"><span class=\"rank-circle\">1<\/span><\/td>\n <td title=\"Expertise\" style=\"position: relative; padding-left: 50px;\">\n <span class=\"material-icons\" style=\"position: absolute; left: 0; top: 50%; transform: translateY(-50%);\">smart_button<\/span>\n <span style=\"display: block; text-align: center;\">Social Media<\/span>\n <\/td>\n <td class=\"growth\" title=% growth in 2023>\n +5.81%\n <\/td>\n <td title=\"Change\" class=\"no-change\">=<\/td>\n <\/tr>\n <tr>\n <td title=\"Rank\"><span class=\"rank-circle\">2<\/span><\/td>\n <td title=\"Expertise\" style=\"position: relative; padding-left: 50px;\">\n <span class=\"material-icons\" style=\"position: absolute; left: 0; top: 50%; transform: translateY(-50%);\">thumb_up<\/span>\n <span style=\"display: block; text-align: center;\">Website Creatie<\/span>\n <\/td>\n <td class=\"growth\" title=% growth in 2023>\n -4.55%\n <\/td>\n <td title=\"Change\" class=\"up-arrow\">= 1<\/td>\n <\/tr>\n <tr>\n <td title=\"Rank\"><span class=\"rank-circle\">3<\/span><\/td>\n <td title=\"Expertise\" style=\"position: relative; padding-left: 50px;\">\n <span class=\"material-icons\" style=\"position: absolute; left: 0; top: 50%; transform: translateY(-50%);\">psychology<\/span>\n <span style=\"display: block; text-align: center;\">Branding en positionering<\/span>\n <\/td>\n <td class=\"growth\" title=% growth in 2023>\n -18.84%\n <\/td>\n <td title=\"Change\" class=\"down-arrow\">= 1<\/td>\n <\/tr>\n <tr>\n <td title=\"Rank\"><span class=\"rank-circle\">4<\/span><\/td>\n <td title=\"Expertise\" style=\"position: relative; padding-left: 50px;\">\n <span class=\"material-icons\" style=\"position: absolute; left: 0; top: 50%; transform: translateY(-50%);\">design_services<\/span>\n <span style=\"display: block; text-align: center;\">Digitale Strategie<\/span>\n <\/td>\n <td class=\"growth\" title=% growth in 2023>\n -29.27%\n <\/td>\n <td title=\"Change\" class=\"no-change\">↑<\/td>\n <\/tr>\n <tr>\n <td title=\"Rank\"><span class=\"rank-circle\">5<\/span><\/td>\n <td title=\"Expertise\" style=\"position: relative; padding-left: 50px;\">\n <span class=\"material-icons\" style=\"position: absolute; left: 0; top: 50%; transform: translateY(-50%);\">add_business<\/span>\n <span style=\"display: block; text-align: center;\">Online adverteren<\/span>\n <\/td>\n <td class=\"growth\" title=% growth in 2023>\n +96.30%\n <\/td>\n <td title=\"Change\" class=\"up-arrow\">↓ 7<\/td>\n <\/tr>\n <tr>\n <td title=\"Rank\"><span class=\"rank-circle\">6<\/span><\/td>\n <td title=\"Expertise\" style=\"position: relative; padding-left: 50px;\">\n <span class=\"material-icons\" style=\"position: absolute; left: 0; top: 50%; transform: translateY(-50%);\">shopping_cart<\/span>\n <span style=\"display: block; text-align: center;\">Events<\/span>\n <\/td>\n <td class=\"growth\" title=% growth in 2023>\n +15.22%\n <\/td>\n <td title=\"Change\" class=\"up-arrow\">↑ 1<\/td>\n <\/tr>\n <tr>\n <td title=\"Rank\"><span class=\"rank-circle\">7<\/span><\/td>\n <td title=\"Expertise\" style=\"position: relative; padding-left: 50px;\">\n <span class=\"material-icons\" style=\"position: absolute; left: 0; top: 50%; transform: translateY(-50%);\">event<\/span>\n <span style=\"display: block; text-align: center;\">E-commerce<\/span>\n <\/td>\n <td class=\"growth\" title=% growth in 2023>\n +117.39%\n <\/td>\n <td title=\"Change\" class=\"up-arrow\">= 6<\/td>\n <\/tr>\n <tr>\n <td title=\"Rank\"><span class=\"rank-circle\">8<\/span><\/td>\n <td title=\"Expertise\" style=\"position: relative; padding-left: 50px;\">\n <span class=\"material-icons\" style=\"position: absolute; left: 0; top: 50%; transform: translateY(-50%);\">app_settings_alt<\/span>\n <span style=\"display: block; text-align: center;\">Publieke Relaties<\/span>\n <\/td>\n <td class=\"growth\" title=% growth in 2023>\n -37.66%\n <\/td>\n <td title=\"Change\" class=\"down-arrow\">↑ 2<\/td>\n <\/tr>\n <tr>\n <td title=\"Rank\"><span class=\"rank-circle\">9<\/span><\/td>\n <td title=\"Expertise\" style=\"position: relative; padding-left: 50px;\">\n <span class=\"material-icons\" style=\"position: absolute; left: 0; top: 50%; transform: translateY(-50%);\">campaign<\/span>\n <span style=\"display: block; text-align: center;\">SEO<\/span>\n <\/td>\n <td class=\"growth\" title=% growth in 2023>\n +64.29%\n <\/td>\n <td title=\"Change\" class=\"up-arrow\">↓ 2<\/td>\n <\/tr>\n <tr>\n <td title=\"Rank\"><span class=\"rank-circle\">10<\/span><\/td>\n <td title=\"Expertise\" style=\"position: relative; padding-left: 50px;\">\n <span class=\"material-icons\" style=\"position: absolute; left: 0; top: 50%; transform: translateY(-50%);\">ballot<\/span>\n <span style=\"display: block; text-align: center;\">Reclame<\/span>\n <\/td>\n <td class=\"growth\" title=% growth in 2023>\n -51.76%\n <\/td>\n <td title=\"Change\" class=\"down-arrow\">↓ 6<\/td>\n <\/tr>\n<\/tbody>\n<\/table>\n<script>\nlet sortOrder = {0: 'asc', 2: 'asc'}; \/\/ Object to track sorting order for each column\n\nfunction sortTable(column) {\n var table, rows, switching, i, x, y, shouldSwitch, dir = sortOrder[column];\n table = document.getElementById(\"rankingTable\");\n switching = true;\n while (switching) {\n switching = false;\n rows = table.rows;\n for (i = 1; i < (rows.length - 1); i++) {\n shouldSwitch = false;\n x = rows[i].getElementsByTagName(\"TD\")[column];\n y = rows[i + 1].getElementsByTagName(\"TD\")[column];\n var xContent = getValue(x, column);\n var yContent = getValue(y, column);\n\n if ((dir === 'asc' && xContent > yContent) || (dir === 'desc' && xContent < yContent)) {\n shouldSwitch = true;\n break;\n }\n }\n if (shouldSwitch) {\n rows[i].parentNode.insertBefore(rows[i + 1], rows[i]);\n switching = true;\n }\n }\n sortOrder[column] = sortOrder[column] === 'asc' ? 'desc' : 'asc'; \/\/ Toggle the sorting order for the column\n \naddGrowthClass();\n}\n\nfunction getValue(td, column) {\n if (column === 0) { \/\/ Rank column\n return parseInt(td.textContent, 10) || 0;\n } else if (column === 2 || column === 3) { \/\/ Rank Change or % Growth in 2023 column\n var value = td.textContent.trim() || td.innerText.trim();\n if (value.includes('\u2191') || value.includes('+')) {\n return parseFloat(value.replace(\/[\u2191+]\/g, '')) || 0;\n } else if (value.includes('\u2193') || value.includes('-')) {\n return -parseFloat(value.replace(\/[\u2193-]\/g, '')) || 0;\n } else {\n return 0; \/\/ Treat '=' and other neutral values as 0\n }\n }\n}\n\nfunction addGrowthClass() {\n var growthCells = document.querySelectorAll('.growth');\n growthCells.forEach(function(cell) {\n var value = cell.textContent.trim() || cell.innerText.trim();\n if (value.includes('+')) {\n cell.style.color = 'green';\n } else if (value.includes('-')) {\n cell.style.color = 'red';\n } else {\n cell.style.color = 'grey'; \/\/ Neutral color\n }\n });\n}\n\n\/\/ Call the function after the table is generated or updated\naddGrowthClass();\n<\/script>\n<\/body>\n<\/html>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Data nader bekeken: een intermezzo perspectief<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Hoewel statistieken \u00e9\u00e9n ding suggereren, voorspellen experts meestal iets anders. Het is belangrijk om te onthouden dat alles rond data meer dan ooit aanwezig is in het huidige marketinglandschap. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Ondanks dat het soms goed is om jouw instinct te volgen, is het belangrijk dat zakelijke beslissingen worden ondersteund door duidelijke statistieken en feiten. Deze moeten relevant zijn voor de doelstellingen van bepaalde activiteiten binnen een bedrijf. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Dankzij data-driven beslissingen, kunnen bedrijven zich aanpassen aan veranderende omstandigheden en nieuwe hoogten bereiken. Data moeten de kern vormen van alle strategie\u00ebn, operaties en activiteiten.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\"<em>Data-driven marketing zal nog meer overheersen. Intu\u00eftie zal worden vervangen door data. Marketeers die niet kunnen denken in termen van data, digitale prestaties en growth marketing zullen moeite hebben om bij te blijven.<br>Daarnaast voorspel ik dat het gebruik van AI wijdverspreide aandacht zal krijgen en uiteindelijk zal resulteren in effici\u00ebntere en voordeligere marketingcampagnes.\"<\/em><\/p>\n\n\n\n<p><strong>Ren\u00e9 Hofma<\/strong> - Founder van <a href=\"https:\/\/resultrecruitment.nl\/en\/\">Result Recruitment Group<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/Hofma.jpeg\" alt=\"\" class=\"wp-image-1975\" style=\"width:270px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/Hofma.jpeg 800w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/Hofma-300x300.jpeg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/Hofma-150x150.jpeg 150w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/Hofma-768x768.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Sociale Media bleef de meest gevraagde dienst van bedrijven, met <strong>een stijging van 6% <\/strong>in het afgelopen jaar.<\/p>\n\n\n\n<p>In Nederland vari\u00ebren de prijzen voor sociale mediaprojecten normaal gesproken van \u20ac10.000 - \u20ac25.000.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/NL-price-vs-global.png\" alt=\"\" class=\"wp-image-2029\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/NL-price-vs-global.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/NL-price-vs-global-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/NL-price-vs-global-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Tussen december 2022 en november 2023 was er volgens Google een <strong>stijging van 24%<\/strong> in het zoekvolume voor zoekwoorden als 'sociale media voor bedrijven' in Nederland.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\" datatext=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/1-3.png\" alt=\"\" class=\"wp-image-1920\" style=\"width:482px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/1-3.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/1-3-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/1-3-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>E-commerce is nu de belangrijkste sector voor sociale media in Nederland, met een <strong>vraag vanuit de sector die met 52% is gestegen<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sortlist.com\/datahub\/reports\/social-media-shops-study\/\">Uit onze gegevens<\/a> blijkt dat e-commercebedrijven zich tot sociale media wenden om te profiteren van nieuwe winkelmogelijkheden en miljoenen gebruikers te bereiken.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/2-2.png\" alt=\"\" class=\"wp-image-1921\" style=\"width:496px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/2-2.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/2-2-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/2-2-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Online adverteren is met 96% gestegen<\/strong><\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Online adverteren is in Nederland in 2023 met <strong>96% gestegen<\/strong> ten opzichte van 2022. Hierdoor is het de snelst groeiende expertise van het land.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/3-2.png\" alt=\"\" class=\"wp-image-1922\" style=\"width:490px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/3-2.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/3-2-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/3-2-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Volgens gegevens van Sortlist liggen de kosten voor online adverteren in Nederland tussen \u20ac9.500 en \u20ac20.000.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/2-3.png\" alt=\"\" class=\"wp-image-1923\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/2-3.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/2-3-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/2-3-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>De Management Consulting sector <strong>groeide met 127%<\/strong> ten opzichte van 2022 en is daarmee een van de snelst groeiende sectoren in Nederland.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n\n\n<title>Industry Ranking Table<\/title>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Inter:wght@400;500;600;700&display=swap\" rel=\"stylesheet\">\n<link href=\"https:\/\/fonts.googleapis.com\/icon?family=Material+Icons\"\n rel=\"stylesheet\">\n<style>\n body {\n font-family: 'Inter', sans-serif;\n background-color: #FFF; \/* Removed specific color for overall background *\/\n color: #000; \/* Set text color to black *\/\n margin: 0;\n padding: 0;\n line-height: 1.6;\n }\n table {\n width: 100%;\n border-collapse: separate;\n border-spacing: 0;\n margin-top: 20px;\n }\n th, td {\n padding: 8px;\n text-align: center;\n border: 1px solid transparent; \/* Hide borders for the 'module' effect *\/\n background-clip: padding-box; \/* Ensures the background only fills the padding-box, not the border-box *\/\n }\n th {\n background-color: #020219; \/* Header row color *\/\n font-size: 18px;\n font-weight: 600;\n color: #FFF; \/* White text for the header *\/\n border-top-left-radius: 10px; \/* Rounded corners for header *\/\n border-top-right-radius: 10px;\n }\n tr:nth-child(even) td {\n background-color: #E8EDFC; \/* Stripe color for even rows *\/\n }\n tr:nth-child(odd) td {\n background-color: #F6F8FE; \/* Stripe color for odd rows *\/\n }\n tr td:first-child {\n border-top-left-radius: 30px;\n border-bottom-left-radius: 30px;\n }\n tr td:last-child {\n border-top-right-radius: 30px;\n border-bottom-right-radius: 30px;\n }\n .up-arrow {\n color: green;\n }\n .down-arrow {\n color: red;\n }\n .no-change {\n color: grey;\n }\n \n .rank-circle {\n display: inline-block;\n width: 30px;\n height: 30px;\n line-height: 30px;\n background-color: #000;\n color: #FFF;\n border-radius: 50%;\n text-align: center;\n }\n\n .expertise-img {\n width: 50px;\n height: auto;\n }\n th.sortable:hover {\n cursor: pointer;\n background-color: #333; \/* Optional: change color on hover for visual feedback *\/\n }\n\n .growth {\n color: grey; \/* Default color for neutral or zero growth *\/\n}\n\n.growth:contains('+') {\n color: green; \/* Green for positive growth *\/\n}\n\n.growth:contains('-') {\n color: red; \/* Red for negative growth *\/\n}\n<\/style>\n<\/head>\n<body>\n\n<table id=\"rankingTable\">\n <thead>\n <tr>\n <th class=\"sortable\" onclick=\"sortTable(0)\">Ranking<\/th>\n <th>Industrie<\/th>\n <th class=\"sortable\" onclick=\"sortTable(3)\">% groei in 2023<\/th>\n <th class=\"sortable\" onclick=\"sortTable(2)\">Verandering in ranking<\/th>\n <\/tr>\n <\/thead>\n <tbody>\n <tr>\n <td title=\"Rank\"><span class=\"rank-circle\">1<\/span><\/td>\n <td title=\"Industry\" style=\"position: relative; padding-left: 50px;\">\n <span class=\"material-icons\" style=\"position: absolute; left: 0; top: 50%; transform: translateY(-50%);\">shopping_cart<\/span>\n <span style=\"display: block; text-align: center;\">E-commerce<\/span>\n <\/td>\n <td class=\"growth\" title=% growth in 2023>\n +52.46%\n <\/td>\n <td title=\"Change\" class=\"no-change\">=<\/td>\n <\/tr>\n <tr>\n <td title=\"Rank\"><span class=\"rank-circle\">2<\/span><\/td>\n <td title=\"Industry\" style=\"position: relative; padding-left: 50px;\">\n <span class=\"material-icons\" style=\"position: absolute; left: 0; top: 50%; transform: translateY(-50%);\">checkroom<\/span>\n <span style=\"display: block; text-align: center;\">Kleding & Accessoires<\/span>\n <\/td>\n <td class=\"growth\" title=% growth in 2023>\n +48.98%\n <\/td>\n <td title=\"Change\" class=\"up-arrow\">↓ 1<\/td>\n <\/tr>\n <tr>\n <td title=\"Rank\"><span class=\"rank-circle\">3<\/span><\/td>\n <td title=\"Industry\" style=\"position: relative; padding-left: 50px;\">\n <span class=\"material-icons\" style=\"position: absolute; left: 0; top: 50%; transform: translateY(-50%);\">terminal\n<\/span>\n <span style=\"display: block; text-align: center;\">Software<\/span>\n <\/td>\n <td class=\"growth\" title=% growth in 2023>\n +8%\n <\/td>\n <td title=\"Change\" class=\"down-arrow\">↑ 1<\/td>\n <\/tr>\n <tr>\n <td title=\"Rank\"><span class=\"rank-circle\">4<\/span><\/td>\n <td title=\"Industry\" style=\"position: relative; padding-left: 50px;\">\n <span class=\"material-icons\" style=\"position: absolute; left: 0; top: 50%; transform: translateY(-50%);\">sports_soccer<\/span>\n <span style=\"display: block; text-align: center;\">Sport<\/span>\n <\/td>\n <td class=\"growth\" title=% growth in 2023>\n +55.17%\n <\/td>\n <td title=\"Change\" class=\"up-arrow\">↓ 8<\/td>\n <\/tr>\n <tr>\n <td title=\"Rank\"><span class=\"rank-circle\">5<\/span><\/td>\n <td title=\"Industry\" style=\"position: relative; padding-left: 50px;\">\n <span class=\"material-icons\" style=\"position: absolute; left: 0; top: 50%; transform: translateY(-50%);\">bloodtype<\/span>\n <span style=\"display: block; text-align: center;\">Gezondheidszorg<\/span>\n <\/td>\n <td class=\"growth\" title=% growth in 2023>\n -16.67%\n <\/td>\n <td title=\"Change\" class=\"down-arrow\">↑ 1<\/td>\n <\/tr>\n <tr>\n <td title=\"Rank\"><span class=\"rank-circle\">6<\/span><\/td>\n <td title=\"Industry\" style=\"position: relative; padding-left: 50px;\">\n <span class=\"material-icons\" style=\"position: absolute; left: 0; top: 50%; transform: translateY(-50%);\">content_cut<\/span>\n <span style=\"display: block; text-align: center;\">Schoonheid & Cosmetica<\/span>\n <\/td>\n <td class=\"growth\" title=% growth in 2023>\n +20.69%\n <\/td>\n <td title=\"Change\" class=\"up-arrow\">↑ 5<\/td>\n <\/tr>\n <tr>\n <td title=\"Rank\"><span class=\"rank-circle\">7<\/span><\/td>\n <td title=\"Industry\" style=\"position: relative; padding-left: 50px;\">\n <span class=\"material-icons\" style=\"position: absolute; left: 0; top: 50%; transform: translateY(-50%);\">handyman<\/span>\n <span style=\"display: block; text-align: center;\">Bouw<\/span>\n <\/td>\n <td class=\"growth\" title=% growth in 2023>\n -7.89%\n <\/td>\n <td title=\"Change\" class=\"down-arrow\">↑ 2<\/td>\n <\/tr>\n <tr>\n <td title=\"Rank\"><span class=\"rank-circle\">8<\/span><\/td>\n <td title=\"Industry\" style=\"position: relative; padding-left: 50px;\">\n <span class=\"material-icons\" style=\"position: absolute; left: 0; top: 50%; transform: translateY(-50%);\">celebration<\/span>\n <span style=\"display: block; text-align: center;\">Amusement<\/span>\n <\/td>\n <td class=\"growth\" title=% growth in 2023>\n +29.63%\n <\/td>\n <td title=\"Change\" class=\"up-arrow\">↓ 5<\/td>\n <\/tr>\n <tr>\n <td title=\"Rank\"><span class=\"rank-circle\">9<\/span><\/td>\n <td title=\"Industry\" style=\"position: relative; padding-left: 50px;\">\n <span class=\"material-icons\" style=\"position: absolute; left: 0; top: 50%; transform: translateY(-50%);\">school<\/span>\n <span style=\"display: block; text-align: center;\">Onderwijs<\/span>\n <\/td>\n <td class=\"growth\" title=% growth in 2023>\n -8.11%\n <\/td>\n <td title=\"Change\" class=\"down-arrow\">↑ 3<\/td>\n <\/tr>\n <tr>\n <td title=\"Rank\"><span class=\"rank-circle\">10<\/span><\/td>\n <td title=\"Industry\" style=\"position: relative; padding-left: 50px;\">\n <span class=\"material-icons\" style=\"position: absolute; left: 0; top: 50%; transform: translateY(-50%);\">psychology<\/span>\n <span style=\"display: block; text-align: center;\">Managementadvies<\/span>\n <\/td>\n <td class=\"growth\" title=% growth in 2023>\n +126.67%\n <\/td>\n <td title=\"Change\" class=\"up-arrow\">↓ 16<\/td>\n <\/tr>\n<\/tbody>\n<\/table>\n<script>\nlet sortOrder = {0: 'asc', 2: 'asc'}; \/\/ Object to track sorting order for each column\n\nfunction sortTable(column) {\n var table, rows, switching, i, x, y, shouldSwitch, dir = sortOrder[column];\n table = document.getElementById(\"rankingTable\");\n switching = true;\n while (switching) {\n switching = false;\n rows = table.rows;\n for (i = 1; i < (rows.length - 1); i++) {\n shouldSwitch = false;\n x = rows[i].getElementsByTagName(\"TD\")[column];\n y = rows[i + 1].getElementsByTagName(\"TD\")[column];\n var xContent = getValue(x, column);\n var yContent = getValue(y, column);\n\n if ((dir === 'asc' && xContent > yContent) || (dir === 'desc' && xContent < yContent)) {\n shouldSwitch = true;\n break;\n }\n }\n if (shouldSwitch) {\n rows[i].parentNode.insertBefore(rows[i + 1], rows[i]);\n switching = true;\n }\n }\n sortOrder[column] = sortOrder[column] === 'asc' ? 'desc' : 'asc'; \/\/ Toggle the sorting order for the column\n \naddGrowthClass();\n}\n\nfunction getValue(td, column) {\n if (column === 0) { \/\/ Rank column\n return parseInt(td.textContent, 10) || 0;\n } else if (column === 2 || column === 3) { \/\/ Rank Change or % Growth in 2023 column\n var value = td.textContent.trim() || td.innerText.trim();\n if (value.includes('\u2191') || value.includes('+')) {\n return parseFloat(value.replace(\/[\u2191+]\/g, '')) || 0;\n } else if (value.includes('\u2193') || value.includes('-')) {\n return -parseFloat(value.replace(\/[\u2193-]\/g, '')) || 0;\n } else {\n return 0; \/\/ Treat '=' and other neutral values as 0\n }\n }\n}\n\nfunction addGrowthClass() {\n var growthCells = document.querySelectorAll('.growth');\n growthCells.forEach(function(cell) {\n var value = cell.textContent.trim() || cell.innerText.trim();\n if (value.includes('+')) {\n cell.style.color = 'green';\n } else if (value.includes('-')) {\n cell.style.color = 'red';\n } else {\n cell.style.color = 'grey'; \/\/ Neutral color\n }\n });\n}\n\n\/\/ Call the function after the table is generated or updated\naddGrowthClass();\n<\/script>\n<\/body>\n<\/html>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>De meest gevraagde diensten in de Management Consulting sector zijn het maken van websites in 2022 en sociale media in 2023.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/4-1.png\" alt=\"\" class=\"wp-image-1924\" style=\"width:499px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/4-1.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/4-1-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/4-1-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Traditionele reclame is met 52% gedaald, terwijl online adverteren blijft stijgen<\/strong><\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Traditionele reclamediensten daalden in Nederland <strong>met 51,76%<\/strong> in 2023, vergeleken met 2022.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/5-1.png\" alt=\"\" class=\"wp-image-1925\" style=\"width:481px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/5-1.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/5-1-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/5-1-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>De prijzen voor reclameprojecten in Nederland vari\u00ebren meestal van \u20ac 15.000 tot \u20ac 35.000.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/3-3.png\" alt=\"\" class=\"wp-image-1926\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/3-3.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/3-3-300x225.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/3-3-768x576.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>Google laat ook zien dat zoekopdrachten naar termen zoals \"advertentiecampagnes\" <strong>het afgelopen jaar met 40% zijn gedaald.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/6-1.png\" alt=\"\" class=\"wp-image-1927\" style=\"width:515px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/6-1.png 500w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/6-1-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/6-1-150x150.png 150w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-price\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(232,237,252);\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--section__wrapper wrapper\">\n \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Het echte kostenplaatje van outsourcing<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--section__wrapper wrapper\">\n \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\" datatext=\"\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:800\">Events<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">In Nederland kunnen de kosten voor bedrijven <strong>oplopen tot \u20ac68.000<\/strong>.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:800\">\u20ac14,750<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">De gemiddelde prijs van een project voor online advertenties is een <strong>snel groeiend expertisegebied<\/strong><\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:800\">\u20ac15,000<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Minimumprijs voor een project in de reclame, <strong>expertise die daalt in Nederland<\/strong><\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Op basis van onze 2023 gegevens hebben we een lijst samengesteld van alle expertises die in Nederland op het Sortlist platform staan, samen met hun bijbehorende prijsklassen.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Beweeg<\/strong> over de segmenten hieronder om de prijsklasse van meer dan 2100 bureaus in Nederland te bekijken. \ud83d\udc47\ud83c\udffe<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/16452751\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy'\nstyle='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/16452751\/?utm_source=embed&utm_campaign=visualisation\/16452751' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-work\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(232,237,252);\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--section__wrapper wrapper\">\n \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">In dienst nemen? Kost je minstens twee keer zoveel dan outsourcing \ud83d\udc40<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--section__wrapper wrapper\">\n \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\" datatext=\"\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:40px;font-style:normal;font-weight:800\">Branding<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Expertise die <strong>vier keer zoveel<\/strong> kan kosten om in te huren dan om uit te besteden<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:800\">PR<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\"><strong>Duurste expertise<\/strong> om in-house te laten doen voor Nederlandse bedrijven<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:800\">SEO<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Kan bedrijven in Nederland tot <strong>5x meer kosten<\/strong> dan uit te besteden<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Moeten marketingservices worden uitbesteed aan een bureau of moet er intern een expert worden ingehuurd?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Sortlist vroeg het aan Stacey Rookhuizen van Bombilate wat haar mening is over outsourcing:<\/strong> <\/p>\n\n\n\n<p class=\"has-text-align-left\">\"<em>Ieder heeft z\u2019n eigen talent\/expertise. Als ik pizza wil ga ik naar een Italiaan, als ik goesting in sushi heb bezoek ik een sushi-bar. Als ik naar een restaurant ga waar ze \u00e1lles op \u2019t menu hebben staan, ben ik mijn vertrouwen al kwijt<\/em>.<em> Ik geloof in bureau\u2019s die een <strong>duidelijke expertise en visie hebben<\/strong>. Maar laat ze wel met elkaar samenwerken, om zo \u00e9\u00e9n consequent (merk)verhaal te vertellen<\/em>.\"<\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>Stacey Rookhuizen<\/strong> - Founder van <a href=\"http:\/\/www.bombilate.nl\">Bombilate<\/a><\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1280\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/20231115-Stacey-Rookhuizen-0702-Edit.jpeg\" alt=\"\" class=\"wp-image-2018\" style=\"width:250px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/20231115-Stacey-Rookhuizen-0702-Edit.jpeg 960w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/20231115-Stacey-Rookhuizen-0702-Edit-225x300.jpeg 225w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/20231115-Stacey-Rookhuizen-0702-Edit-768x1024.jpeg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<p><\/p>\n\n\n\n<p>Dit is <a href=\"https:\/\/www.marketingtechnews.net\/news\/2022\/oct\/13\/75-of-marketing-agencies-are-outsourcing-additional-help\/\">een veelgestelde vraag<\/a> voor serviceproviders, vooral aan het begin van het jaar.<\/p>\n\n\n\n<p>Wereldwijd zoekt 69% van de interne marketeers en 75% van de marketingbureaus hulp bij freelancers of andere marktplaatsen.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div style=\"height:69px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left\">\"<em>Grote consumentgerichte merken doen weleens experimenteren om een deel van het terugwerkende werk in huis te halen. Wil je echter werken met de beste mensen en boven het maaiveld uitsteken, dan zou ik altijd aanraden om samen te werken met bureaus om daarmee toegang te krijgen tot de beste kwaliteit aan mensen<\/em>.\"<\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>Wouter Glaser<\/strong> - Eigenaar van <a href=\"http:\/\/www.godelphi.nl\">Go Delphi<\/a><\/p>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/wouter-glaser-1.jpeg\" alt=\"\" class=\"wp-image-1960\" style=\"width:270px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/wouter-glaser-1.jpeg 800w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/wouter-glaser-1-300x300.jpeg 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/wouter-glaser-1-150x150.jpeg 150w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/wouter-glaser-1-768x768.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Om hier duidelijkheid over te krijgen hebben we de brutosalarissen van professionals in de meest gevraagde expertisegebieden van Nederland in 2023 samengesteld.<\/p>\n\n\n\n<p>We berekenden de totale kosten voor bedrijven om werknemers in een bepaald vakgebied in te huren door sociale beveiliging, belastingen, inhoudingen en andere extra kosten toe te voegen.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\" datatext=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/NL-comparison-outsourcing-vs-inhouse-2-1024x1024.png\" alt=\"Vergelijking tussen de prijzen in NL\" class=\"wp-image-1986\" style=\"width:703px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/NL-comparison-outsourcing-vs-inhouse-2-1024x1024.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/NL-comparison-outsourcing-vs-inhouse-2-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/NL-comparison-outsourcing-vs-inhouse-2-150x150.png 150w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/NL-comparison-outsourcing-vs-inhouse-2-768x768.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/NL-comparison-outsourcing-vs-inhouse-2.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><br>Ook <strong>Peter van Woensel Kooy<\/strong> van <a href=\"http:\/\/www.marketingtribune.nl\">Marketingtribune<\/a> beaamt: \"<em>Als een bedrijf niet beschikt over expertise op een bepaald gebied dat nodig is voor een project, dan is het uitbesteden van het project vaak de beste oplossing. Effici\u00ebnt en trouw blijven aan je kerncompetenties is cruciaal<\/em>.\"<\/p>\n\n\n\n<p><br>Afhankelijk van het aantal projecten dat een bedrijf verwacht te hebben in 2024, kan het voordeliger zijn om sommige diensten uit te besteden aan een provider.<\/p>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-location\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(232,237,252);\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--section__wrapper wrapper\">\n \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\"> E-commerce, SEO en PR zwaaien de plak in Nederland \ud83d\udc51<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--section__wrapper wrapper\">\n \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\" datatext=\"\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:800\">Groningen<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Provincie met <strong>de hoogste gemiddelde prijs <\/strong>voor een project, na Noord-Holland<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:50px;font-style:normal;font-weight:800\">Friesland<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Leidt de vraag naar een <strong>snelgroeiende expertise<\/strong> en een afnemende expertise<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center has-text-color\" style=\"color:#081f91;font-size:36px;font-style:normal;font-weight:800\">Digitale Strategie<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">Is een van <strong>de minst gevraagde diensten<\/strong> in alle provincies van Nederland<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Om het potenti\u00eble succes van je nieuwe <a href=\"https:\/\/www.sortlist.nl\/mobile-app-development\/amsterdam-nl\">mobiele app<\/a> dienst als bureau gevestigd in <a href=\"https:\/\/www.sortlist.nl\/search?prospects=%7B%22address%22%3A%22Rotterdam%2C+Netherlands%22%2C%22polygon%22%3A%5B%5B%5B4.602144%2C51.9943384%5D%2C%5B4.602144%2C51.8616338%5D%2C%5B4.379512200000001%2C51.8616338%5D%2C%5B4.379512200000001%2C51.9943384%5D%2C%5B4.602144%2C51.9943384%5D%5D%5D%7D\">Rotterdam<\/a> te bepalen, moet je zowel de locatie als de prijs in overweging nemen.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Krijg eerst een overzicht van het bureaulandschap in elke regio voordat je de vraag naar marketingdiensten <a href=\"https:\/\/www.sortlist.nl\/search?prospects=%7B%22address%22%3A%22Groningen%2C+Netherlands%22%2C%22polygon%22%3A%5B%5B%5B6.668787099999999%2C53.26472589999999%5D%2C%5B6.668787099999999%2C53.1786842%5D%2C%5B6.4625995%2C53.1786842%5D%2C%5B6.4625995%2C53.26472589999999%5D%2C%5B6.668787099999999%2C53.26472589999999%5D%5D%5D%7D\">per provincie in Nederland<\/a> beoordeelt.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/16453016\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy'\nstyle='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/16453016\/?utm_source=embed&utm_campaign=visualisation\/16453016' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Hieronder kun je de vraag (per 10.000 mensen) naar de topdiensten in Nederland per provincie nader bekijken. De belangrijkste opmerkingen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Friesland is de provincie met de grootste vraag naar zowel snelgroeiende expertise in <strong>e-commerce<\/strong> als afnemende expertise in <strong>reclame<\/strong>.<\/li>\n\n\n\n<li>De noordelijke provincies, zoals Groningen en Flevoland, hebben <strong>een grotere vraag naar e-commerce, PR en SEO<\/strong> diensten dan de zuidelijke provincies zoals Zeeland en Zuid-Holland.<\/li>\n\n\n\n<li>Digitale strategie behoort tot de minst gevraagde expertises per 10k inwoners.<br><\/li>\n<\/ul>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div style=\"height:68px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left\">\"<em>Hoewel het belangrijk is om bij te blijven met de huidige trends, raden wij aan om prioriteit te geven aan het ontwikkelen van een ijzersterke strategie. Vanuit een consumer centrisch plan is het veel makkelijker om invulling te geven aan de nieuwe mogelijkheden en zowel de juiste creatieve als media keuze te maken. Daaruit volgt automatisch de juiste tactiek; van de keuze voor de juiste influencers, de perfecte Out Of Home plaatsing, een traditionele TV inzet of de focus op direct sales met Search Engine Marketing (SEO\/SEA).<\/em>\"<\/p>\n\n\n\n<p><strong>Arno Meijerink<\/strong> - Founder van <a href=\"https:\/\/imlounge.nl\/\">IM Lounge<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><div class=\"wp-block-image is-style-rounded\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"725\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/Arno-Meijerink.png\" alt=\"\" class=\"wp-image-1939\" style=\"width:270px\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/Arno-Meijerink.png 725w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/Arno-Meijerink-300x300.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/01\/Arno-Meijerink-150x150.png 150w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:61px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe src='https:\/\/flo.uri.sh\/visualisation\/16453503\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' loading='lazy' style='width:100%;height:700px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/16453503\/?utm_source=embed&utm_campaign=visualisation\/16453503' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n\n\n\n<div style=\"height:67px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Allemaal goed en wel, maar hoe zit het met AI? <\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>AI transformeert marketing door personalisatie te verbeteren, taken zoals gegevensverwerking te automatiseren en advertentiecampagnes te optimaliseren. Het stelt marketeers in staat om:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>automatisering van complexe taken<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>gedrag van de klanten voorspellen<\/li>\n\n\n\n<li>effectievere & gepersonaliseerde content<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>snellere analyse en verwerking van data<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>Dit resulteert allemaal in een betere klantbetrokkenheid en ROI. Door de kracht van AI te combineren met branded entertainment, kunnen merken niet alleen meer betrokkenheid en interactie genereren, maar ook een dieper begrip ontwikkelen van wat hun publiek echt waardeert en verwacht. Dit leidt tot meer effectieve en boeiende branded entertainment-campagnes. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Sortlist stelde de vraag aan een expert: Welke expertise in 2024 zal het meest groeien en waarom? <br><\/strong>\"<em>AI verovert de wereld, en <a href=\"http:\/\/www.bekendvan.tv\/\">Bombilate Media<\/a> omarmt de kracht van menselijke content. In een tijd waarin authenticiteit de sleutel is, voorspel ik dat merken zich meer zullen richten op het cre\u00ebren van oprechte campagnes, zij het met een vleugje AI-ondersteuning. <\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Ik geloof in echte verhalen, echte emoties, en het vermijden van overdreven opsmuk. Bombilate, actief sinds 2016, heeft unscripted campagnes en branded tv-shows geproduceerd voor toonaangevende merken zonder ooit een acteur in te huren.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Met de opkomst van branded entertainment, inclusief long-form content, benutten we de streamingstrijd volledig. Bombilate Media ontwikkelt merkgerichte formats die perfect passen bij de vraag naar diverse content. Denken in korte tv-commercials is achterhaald in deze tijd van uitgebreide streamingopties.<\/em>\" - <strong>Stacey Rookhuizen<\/strong> - Founder van <a href=\"http:\/\/www.bekendvan.tv\/\">Bombilate<\/a><\/p>\n\n\n\n<p><\/p>\n<\/blockquote>\n\n\n\n<p>Dit resulteert allemaal in een betere klantbetrokkenheid en ROI. Door de kracht van AI te combineren met branded entertainment, kunnen merken niet alleen meer betrokkenheid en interactie genereren, maar ook een dieper begrip ontwikkelen van wat hun publiek echt waardeert en verwacht. Dit leidt tot meer effectieve en boeiende branded entertainment-campagnes. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"<em>In een snel evoluerende digitale en sociale wereld, groeit de honger naar branded content waarbij de merkreputatie het hoogste goed is<\/em>.\"\u00a0 - <strong>Sander Rueck<\/strong> - Founder van <a href=\"http:\/\/www.trending.nl\">Trending.nl<\/a><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-conclusion\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(232,237,252);\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--section__wrapper wrapper\">\n \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusie: Outsourcing is d\u00e9 oplossing<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--section__wrapper wrapper\">\n \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ons rapport laat zien dat het marketinglandschap in Nederland het afgelopen jaar aanzienlijke veranderingen heeft ondergaan. De kostenanalyse laat een overtuigend argument zien voor outsourcing, aangezien Nederlandse bedrijven dit twee keer zo voordelig vinden in vergelijking met interne aanwerving.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Deze inzichten weerspiegelen niet alleen de dynamiek van 2023, maar vormen ook de basis voor strategische beslissingen voor 2024. Hierdoor kunnen serviceproviders zich richten op gebieden met een hoge groei.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>De missie van Sortlist is om bedrijven te matchen met de beste partners, ongeacht hun grootte. Bezoek onze <a href=\"http:\/\/www.sortlist.nl\">homepage<\/a> en ontdek hoe Sortlist jouw bedrijf kan helpen groeien en slagen. We volgen voortdurend nieuwe trends en verschuivingen in de vraag naar en prijzen van diensten.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-methodology\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(232,237,252);\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--section__wrapper wrapper\">\n \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Methodologie<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n <\/div>\n<\/div>\n\n\n<div id=\"section-636a431247d2b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n <div class=\"overlay\" style=\"background-color:\"><\/div> \n <div class=\"gutenberg--section__wrapper wrapper\">\n \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Het rapport bevat gegevens over vraag en prijzen die zijn verzameld van het <a href=\"https:\/\/www.lalibre.be\/economie\/entreprises-startup\/2024\/01\/04\/des-start-up-dans-la-tourmente-voici-comment-la-pepite-belge-sortlist-a-evite-le-crash-en-2023-B2JVQTPJVNAKVLB2DQQUUQSO64\/\">Sortlist-platform<\/a>, zowel van bureaus als van projecten.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>De zoekvolumes voor zoekwoorden gerelateerd aan de industrie\u00ebn en expertise die hier worden genoemd, zijn verzameld van Google Ads en Ahrefs, en zijn specifiek voor Nederland.<\/p>\n\n\n\n<p>We verzamelden gegevens over loopbaansalarissen en bedrijfskosten van salarisgidsen van <a href=\"https:\/\/nl.indeed.com\/career\/salaries\">Indeed en de HR hiring<\/a> cost tool van <a href=\"https:\/\/boundlesshq.com\/guides\/netherlands\/employment-cost-calculator\/\">Boundless<\/a>. Vervolgens hebben we deze gegevens vergeleken met onze eigen informatie over de kosten van projectuitbesteding.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Tot slot analyseerden we Google Ads-gegevens voor verschillende zoekwoorden met betrekking tot elke dienst om de regionale vraag naar deze diensten in Nederland te bepalen.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":102,"featured_media":1903,"template":"","reports_categories":[12],"class_list":["post-1875","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-marketing-rapporten"],"acf":[],"yoast_head":"\n<title>Outsourcing in Nederland: 10.00 datapunten uit het Sortlist rapport!<\/title>\n<meta name=\"description\" content=\"Het Sortlist rapport voor 2023 is hier! 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