{"id":200,"date":"2022-12-20T14:22:34","date_gmt":"2022-12-20T14:22:34","guid":{"rendered":"https:\/\/www.sortlist.nl\/datahub\/?post_type=reports&#038;p=200"},"modified":"2024-03-26T15:01:28","modified_gmt":"2024-03-26T15:01:28","slug":"marketing-loon-vs-loonverwachting","status":"publish","type":"reports","link":"https:\/\/www.sortlist.nl\/datahub\/reports\/marketing-loon-vs-loonverwachting\/","title":{"rendered":"Is het loon van Gen Z-marketeers in lijn met hun verwachtingen? &#8211; Studie \ud83d\udd0d"},"content":{"rendered":"\n<div id=\"section-638a0103e246f\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In dit rapport:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-638a0103e24b7\">De grootste kloof tussen loonverwachting en realiteit ligt in Belgi\u00eb<\/a><\/li>\n\n\n\n<li><a href=\"#section-638a0103e252d\">De meest hoopvolle kloof voor vrouwen ligt in Spanje<\/a><\/li>\n\n\n\n<li><a href=\"#section-638a0103e256b\">Het hoogste marktaanbod is voor afgestudeerden uit Duitsland<\/a><\/li>\n\n\n\n<li><a href=\"#section-638a0103e25bb\">Looverwachting van studenten in Frankrijk zijn in overeenstemming met HR<\/a><\/li>\n\n\n\n<li><a href=\"#section-638a0103e2622\">Conclusie: Hoe loonverwachtingen de marketingwereld vormgeven<\/a><\/li>\n\n\n\n<li><a href=\"#section-638a0103e2651\">Methodolgie<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&#8216;<a href=\"https:\/\/www.tijd.be\/connect\/talent-district\/accent\/is-de-great-resignation-ook-een-belgisch-fenomeen\/10358839.html\">The Great Resignation<\/a>&#8216; is aangebroken, en in 2022 is het een van de grote zorgen voor bedrijven. Beyonc\u00e9 noemde het al; haar onlangs uitgebrachte nummer &#8220;<strong>Break My Soul<\/strong>&#8221; lijkt het volkslied te worden van een hele generatie &#8211; Gen Z &#8211; die hun ontslag indienen op <a href=\"https:\/\/www.sortlist.nl\/social-media\/nederland-nl\">social media<\/a>.<\/p>\n\n\n\n<p>Dus vroegen wij ons af: welke verloning <strong>verwachten<\/strong> starters in marketing en hoe verhoudt zich dat tot de <strong>realiteit<\/strong> van de markt?<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong><strong>Vrouwen<\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">verdienen gemiddeld 5% minder dan mannen.\u00a0<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>50%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">verschil tussen salarisverwachting en feitelijk loon.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong><strong>Studenten<\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">verwachten in alle onderzochte landen een hoger salaris dan wat de markt daadwerkelijk kan geven.<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e24cc\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Salarisverwachtingen vs. de realiteit: een algemeen beeld \ud83d\udc49\ud83c\udffe<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>We onderzochten 4 landen &#8211; Duitsland, Belgi\u00eb, Frankrijk en Spanje &#8211; om de kloof te vinden tussen het verwachte salaris en het werkelijke aanbod van het bedrijf.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/BE-Average-salary-expectations-for-first-jobbers-in-marketing-1024x576.png\" alt=\"loonverwachting gemiddelde \" class=\"wp-image-2049\" style=\"width:644px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/BE-Average-salary-expectations-for-first-jobbers-in-marketing-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/BE-Average-salary-expectations-for-first-jobbers-in-marketing-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/BE-Average-salary-expectations-for-first-jobbers-in-marketing-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/BE-Average-salary-expectations-for-first-jobbers-in-marketing-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/BE-Average-salary-expectations-for-first-jobbers-in-marketing.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>In het algemeen verwachten studenten of nieuwe marketeers <strong>19% meer te krijgen dan wat de markt hen kan bieden<\/strong>.<\/p>\n\n\n\n<p>Gemiddeld bieden de bedrijven een salaris tussen 1000 en 1500 euro voor studenten <a href=\"https:\/\/www.sortlist.nl\/l\/nederland-nl\">marketing<\/a>, wat meer dan 50% minder is dan de studenten verwachtten, die gemiddeld 2000 euro zouden ontvangen.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e24e8\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Algemeen beeld tussen mannen en vrouwen<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">In de meeste landen verwachten vrouwen <strong>5% minder<\/strong> te verdienen dan mannen. De resultaten verschillen echter van land tot land, waarbij Spaanse en Duitse vrouwen meer verwachten dan mannen.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/BE-Average-salary-expectations-for-first-jobbers-in-marketing-1-1024x576.png\" alt=\"algemene kloof tussen manne en vrouwen\" class=\"wp-image-2050\" style=\"width:681px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/BE-Average-salary-expectations-for-first-jobbers-in-marketing-1-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/BE-Average-salary-expectations-for-first-jobbers-in-marketing-1-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/BE-Average-salary-expectations-for-first-jobbers-in-marketing-1-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/BE-Average-salary-expectations-for-first-jobbers-in-marketing-1-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/BE-Average-salary-expectations-for-first-jobbers-in-marketing-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e24b7\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">De grootste kloof tussen loonverwachting en realiteit ligt in Belgi\u00eb<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e24fe\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Salarisverwachtingen vs. marktaanbod<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketing.be\/home\">Belgische marketingstudenten<\/a> hebben verreweg de <strong>hoogste salarisverwachtingen<\/strong> van alle markten in onze studie, en worden ook geconfronteerd met de grootste kloof wanneer die verwachtingen worden vergeleken met de realiteit.<\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/1-1024x576.png\" alt=\"loonverwachtine in Belgi\u00eb\" class=\"wp-image-2051\" style=\"width:651px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/1-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/1-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/1-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/1-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Belgische studenten verwachten gemiddeld \u20ac2500 te ontvangen, wat zelfs hoger is dan het algemene gemiddelde van <strong>alle markten samen<\/strong>. Het marktaanbod voor die studenten bedraagt volgens HR-afdelingen in het hele land 1806 euro.Hoewel dit slechts het op \u00e9\u00e9n na hoogste salaris is in onze enqu\u00eate (na Duitsland), is de <strong>kloof<\/strong> met de loonverwachting van studenten <strong>38%<\/strong>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e2515\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Mannen vs. vrouwen<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Mannelijke Belgische studenten verwachten bijna 19% meer te verdienen dan vrouwelijke Belgische studenten en komen daarmee op gelijke hoogte met Frankrijk. Gemiddeld verwachten mannen <strong>2667 euro<\/strong> en vrouwen <strong>2250 euro<\/strong>. De meeste van deze mannelijke studenten komen uit <a href=\"https:\/\/www.sortlist.be\/nl\/l\/brussel-brussel-be\">Brussel<\/a> en <a href=\"https:\/\/www.sortlist.be\/nl\/l\/vlaanderen-vlaanderen-be\">Vlaanderen<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/2-1024x576.png\" alt=\"loonverwachting kloof tussen man en vrouw\" class=\"wp-image-2052\" style=\"width:713px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/2-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/2-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/2-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/2-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/2.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e252d\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">De meest hoopvolle kloof voor vrouwen ligt in Spanje<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e253d\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Salarisverwachtingen vs. marktaanbod<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p>In Spanje bedraagt het gemiddelde verwachte nettosalaris van studenten 1534 euro en het gemiddelde aangeboden salaris 1222 euro, waarmee beide het <strong>laagste<\/strong> zijn van alle onderzochte landen.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/1-1-1024x576.png\" alt=\"loonverwachtingen in spanje\" class=\"wp-image-2053\" style=\"width:672px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/1-1-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/1-1-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/1-1-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/1-1-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/1-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>In totaal is dit het op \u00e9\u00e9n na hoogste verschil in ons onderzoek, waarbij afgestudeerden tot <strong>25%<\/strong> meer kunnen verwachten dan wat de markt hen daadwerkelijk kan bieden.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e2554\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Het verschillen tussen mannen en vrouwen<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Verrassend genoeg is Spanje het land waar vrouwen een salaris kunnen verwachten dat <strong>tot 50% hoger<\/strong> ligt dan dat van mannen, namelijk 2141 euro in plaats van 1412 euro. De meerderheid van de Spaanse vrouwen in ons onderzoek kwam uit de <a href=\"https:\/\/www.sortlist.be\/nl\/agency\/imagina-andalucia\">regio Andalusi\u00eb<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/2-1-1024x576.png\" alt=\"kloof tussen man en vrouw \" class=\"wp-image-2054\" style=\"width:700px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/2-1-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/2-1-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/2-1-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/2-1-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/2-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e256b\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Het hoogste marktaanbod is voor afgestudeerden uit Duitsland<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e257b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Salarisverwachtingen vs. marktaanbod<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Afgestudeerden in marketing in Duitsland kunnen zich verheugen: de HR-afdelingen daar onthulden dat zij van alle onderzochte landen het <strong>hoogste netto salaris aanbod<\/strong> voor starters in marketing hebben.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/1-2-1024x576.png\" alt=\"algemene loonverwachting duitsland\" class=\"wp-image-2055\" style=\"width:750px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/1-2-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/1-2-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/1-2-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/1-2-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/1-2.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Bedrijven zijn bereid een gemiddeld salaris van <strong>\u20ac1882<\/strong> te bieden, slechts 10% minder dan de verwachtingen van studenten, die gemiddeld <strong>\u20ac2071<\/strong> ontvangen.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e2590\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Mannen vs. vrouwen<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Naast Spanje is Duitsland de andere markt waar vrouwelijke studenten een hoger netto-inkomen kunnen verwachten dan mannelijke studenten. De laatste verwacht gemiddeld <strong>\u20ac2000<\/strong>, terwijl de eerste een 12% hoger gemiddeld salaris van <strong>\u20ac2240<\/strong> verwacht.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/2-2-1024x576.png\" alt=\"loonkloof tussen man en vrouw\" class=\"wp-image-2056\" style=\"width:729px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/2-2-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/2-2-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/2-2-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/2-2-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/2-2.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>De meeste antwoorden van de Duitse vrouwelijke studenten in ons onderzoek zijn afkomstig uit de <a href=\"https:\/\/www.google.com\/aclk?sa=l&amp;ai=DChcSEwjQqoPBj5KFAxVNCAYAHVLeBv8YABAAGgJ3cw&amp;ase=2&amp;gclid=CjwKCAjw5ImwBhBtEiwAFHDZx6I_D1MItH_IP-g6l4FMmYpQIxcTCedrI503rwvpLBDzTIxKO3V3whoCgvMQAvD_BwE&amp;sig=AOD64_2TwgZu_5KqFRXYRKHsCXRrQPzg2g&amp;q&amp;nis=4&amp;adurl&amp;ved=2ahUKEwin5frAj5KFAxVQUqQEHY_9ARkQ0Qx6BAgIEAE\">regio Hessen.<\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e25bb\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\"> Loonsverwachting van studenten in Frankrijk zijn in overeenstemming met HR<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e25a5\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Salarisverwachtingen vs. marktaanbod<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Frankrijk is het land waar de verwachtingen van studenten het <strong>meest in overeenstemming<\/strong> zijn met het marktaanbod, met een nettosalaris dat naar verwachting slechts 5% hoger ligt dan de werkelijkheid.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/1-3-1024x576.png\" alt=\"loonverwachtingen in frankrijk\" class=\"wp-image-2057\" style=\"width:738px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/1-3-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/1-3-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/1-3-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/1-3-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/1-3.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>In Frankrijk verwacht een marketingstudent 1864 euro te verdienen, terwijl het gemiddelde netto marktaanbod 1777 euro bedraagt.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e25cb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Mannen vs. vrouwen<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">De gemiddelde netto salarisverwachting van een mannelijke student in Frankrijk, \u20ac1946, is <strong>8,41% hoger<\/strong> dan die van een vrouwelijke student, die \u20ac1795 bedraagt. De meeste Franse mannelijke studenten in ons onderzoek zijn gevestigd in de regio&#8217;s <a href=\"https:\/\/www.sortlist.fr\/l\/ile-de-france-idf-fr\">\u00cele-de-France en Hauts-de-France<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/2-3-1024x576.png\" alt=\"loonkloof tussen man en vrouw in frankrijk\" class=\"wp-image-2058\" style=\"width:708px;height:auto\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/2-3-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/2-3-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/2-3-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/2-3-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2024\/02\/2-3.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e2622\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusie: Hoe loonverwachtingen de marketingwereld vormgeven<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e2631\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>De discrepantie over de loonverwachting in werkelijkheid, lijkt <strong>een andere factor<\/strong> te zijn <strong>die bijdraagt tot het fenomeen van &#8216;<a href=\"https:\/\/www.timetohire.nl\/news\/waait-the-great-resignation-over-van-de-vs-naar-nederland\/#:~:text=Wat%20is%20'the%20great%20resignation,dan%20toe%20het%20hoogste%20gemiddelde).\">The Great Resignation<\/a>&#8216;<\/strong> in de marketingsector.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Zelfs studenten in landen waar de verwachtingskloof begint te verdwijnen, zoals Frankrijk, blijven met hetzelfde probleem zitten wat hun geslacht betreft, aangezien het erop lijkt dat <strong>vrouwen verwachten een lager salaris<\/strong> te ontvangen <strong>dan mannen<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Vooral in landen als Spanje en Belgi\u00eb, waar niet aan de loonverwachting wordt voldaan, gaan marketingstudenten elders op zoek naar een economische compensatie die aan hun behoeften en verlangens beantwoordt, en zij zullen kosten noch moeite sparen om de wereld dat te laten weten &#8211; via de <a href=\"https:\/\/www.sortlist.be\/nl\/social-media\/belgie-be\">sociale media<\/a>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e2651\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading\">Methodologie<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">De studie werd uitgevoerd tussen 4 en 8 april 2022, bij 500 afgestudeerde marketingstudenten en pas aangeworven marketeers, evenals 100 HR-teams in 4 landen: Belgi\u00eb, Duitsland, Spanje en Frankrijk. In de studie vroegen we studenten naar hun salarisverwachting voor hun eerste baan, en HR-afdelingen naar het gemiddelde salarisaanbod voor elk van hun markten. De antwoorden zijn anoniem.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e265f\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Verschenen in<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_f4cf74c5bb6cbc205b629473b1dd743d\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n          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