{"id":210,"date":"2022-12-20T15:10:19","date_gmt":"2022-12-20T15:10:19","guid":{"rendered":"https:\/\/www.sortlist.nl\/datahub\/?post_type=reports&#038;p=210"},"modified":"2023-04-12T07:24:48","modified_gmt":"2023-04-12T07:24:48","slug":"marketing-tijdens-covid-19","status":"publish","type":"reports","link":"https:\/\/www.sortlist.nl\/datahub\/reports\/marketing-tijdens-covid-19\/","title":{"rendered":"Marketing tijdens COVID-19: Welke sectoren worden het meest getroffen?"},"content":{"rendered":"\n<div id=\"section-638a0103e246f\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In this Marketing Report:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-638a0103e24b7\">Groei per expertise &#8211; Wereldwijd overzicht<\/a><\/li>\n\n\n\n<li><a href=\"#section-638a0103e252d\">Groei naar expertise: Frankrijk, Belgi\u00eb, Spanje, Duitsland en Nederland<\/a><\/li>\n\n\n\n<li><a href=\"#section-638a0103e2622\">Conclusie<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sortlist bracht in januari 2020 zijn eerste marketingbarometer uit en de conclusie is opvallend: de veranderingen op vlak van marketing in 2019 zijn groter dan in de afgelopen 50 jaar. De ontwikkeling van dit veld (vooral door de toenemende complexiteit en professionaliteit van taken) versnelt alleen maar. De crisis die we vandaag hebben meegemaakt, heeft dit fenomeen nog ernstiger gemaakt, zodat de laatste barometer die we hebben vrijgegeven pas twee maanden na publicatie ongeldig werd!<\/p>\n\n\n\n<p>Het is al twee weken geleden dat de COVID-19-crisis Europa met volle kracht heeft getroffen, en afgezien van het gezondheidsaspect dat met deze crisis gepaard gaat, beginnen de economische gevolgen nu al door een groot aantal bedrijven voelbaar te zijn.<\/p>\n\n\n\n<p>Dus wij vroegen ons af: <strong>Wat is er veranderd in Marketing tijdens COVID-19? <\/strong><\/p>\n\n\n\n<p>In twee weken tijd hebben we opmerkelijke ontwikkelingen gezien op het gebied van marketing en dit artikel illustreert&nbsp; welke expertises het meest te lijden hebben onder de crisis die we doormaken, en welke expertises meer gevraagd zijn dan gewoonlijk. Omdat we bedrijven helpen om samen te werken met de beste marketingaanbieders, zijn we perfect gepositioneerd om de marktontwikkelingen te meten en te begrijpen wat de trends zijn.<\/p>\n\n\n\n<p>Als u een professional bent in het domein van marketing, zou de kennis van dergelijke informatie u in staat kunnen stellen uw aanbod en diensten aan te passen om beter aan de marktvraag te voldoen en zo gemakkelijker door de crisis heen te komen.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong><strong>100,51%<\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">is de groei van de webapplicatie-expertise tijdens de COVID-19 pandemie.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Web<\/strong> <strong>App<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">lijkt de expertise te zijn die zowel in onze kernmarkten als internationaal het meest is gegroeid.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong><strong>44,58%<\/strong><\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">is hoezeer de vraag naar evenementenexpertise afnam tijdens de pandemie.<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e24b7\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Groei per expertise &#8211; Wereldwijd overzicht<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e24cc\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Groei van verschillende expertises in marketing  tijdens COVID-19 pandemie<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>Door te kijken naar de projecten die de afgelopen weken op Sortlist zijn geplaatst, kunnen we enkele conclusies trekken op wereldwijde schaal:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Webapplicaties, <a href=\"https:\/\/www.sortlist.be\/nl\/ecommerce-bureau\/belgie-be\">E-Commerce<\/a>, SEO en <a href=\"https:\/\/www.sortlist.nl\/digitale-strategie\/nederland-nl\">Digitale Strategie<\/a> stijgen.<\/li>\n\n\n\n<li>Event Marketing, Mobiele Apps en Online Advertising dalen met 30%.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.nl\/datahub\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-1024x576.png\" alt=\"Groei van verschillende expertises in marketing  tijdens COVID-19 pandemie\" class=\"wp-image-214\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e24e8\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Toenemende expertises in marketing tijdens COVID-19 pandemie<\/h3>\n\n\n\n<p>De meest gevraagde expertises op Sortlist sinds het begin van de pandemie zijn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Webtoepassingen &#8211; gegroeid met 46,74%<\/li>\n\n\n\n<li>E-Commerce &#8211; toename met 41,64%<\/li>\n\n\n\n<li>SEO &#8211; groeide met 36,94%<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.nl\/datahub\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-2-1024x576.png\" alt=\"Toenemende expertises in marketing tijdens COVID-19 pandemie\" class=\"wp-image-215\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-2-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-2-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-2-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-2-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-2.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e24fe\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Expertises waarnaar tijdens de COVID-19 pandemie vraag was &#8211; Globaal overzicht<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>De expertises die tijdens de COVID-19 pandemie aan vraag hebben ingeboet zijn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Online Advertising &#8211; daalde met 29,88%<\/li>\n\n\n\n<li>Mobiele App &#8211; daalde met 35,86%<\/li>\n\n\n\n<li>Evenement &#8211; daalde met 44,58%<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.nl\/datahub\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-3-1024x576.png\" alt=\"Expertises waarnaar tijdens de COVID-19 pandemie vraag was - Globaal overzicht\" class=\"wp-image-216\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-3-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-3-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-3-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-3-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-3.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e252d\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Groei naar expertise in Marketing tijdens COVID-19: Frankrijk, Belgi\u00eb, Spanje, Duitsland en Nederland<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e2515\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.nl\/datahub\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-4-1024x576.png\" alt=\"\" class=\"wp-image-217\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-4-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-4-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-4-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-4-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-4.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e253d\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Toenemende expertise in de kernmarkten van Sortlist<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>De meest gevraagde expertises op Sortlist sinds het begin van de pandemie in Frankrijk, Duitsland, Spanje en Nederland zijn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Webtoepassingen &#8211; groeide met 100,51%<\/li>\n\n\n\n<li>Digitale strategie &#8211; toename met 56,85%<\/li>\n\n\n\n<li>E-Commerce &#8211; een groei van 41,64%.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.nl\/datahub\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-5-1024x576.png\" alt=\"Toenemende expertise in de kernmarkten van Sortlist\" class=\"wp-image-218\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-5-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-5-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-5-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-5-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-5.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>De toename van de vraag naar webapplicaties, e-commerce, digitale strategie en het cre\u00ebren van websites zou verband kunnen houden met de opsluiting die deze landen doormaken. Concreet lijkt de onmogelijkheid om offline te verkopen, bijvoorbeeld in winkels, bedrijven ertoe aan te zetten veel meer te vertrouwen op hun online aanwezigheid om de verliezen te compenseren die het gevolg zijn van de opsluiting.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e2554\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Expertises die de interesse in de kernmarkten van Sortlist hebben verloren<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>De expertises die aan vraag verloren tijdens de COVID-19 pandemie in de kernmarkten van Sortlist zijn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grafisch ontwerp &#8211; daalde met 27,02%<\/li>\n\n\n\n<li>Branding &amp; Positionering &#8211; daalde met 30,51%.<\/li>\n\n\n\n<li>Film &#8211; daalde met 32,30%.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.sortlist.nl\/datahub\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-6-1024x576.png\" alt=\"Expertises die de interesse in de kernmarkten van Sortlist hebben verloren\" class=\"wp-image-219\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-6-1024x576.png 1024w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-6-300x169.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-6-768x432.png 768w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-6-1536x864.png 1536w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/Average-6.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Maar aan de andere kant dalen de investeringen in online reclame. Ook al lijkt dit tegenstrijdig, wij denken dat dit verband houdt met de angst om reclame-investeringen te doen die geen positieve ROI opleveren.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e2622\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusie<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e2631\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Wat kunnen we van deze informatie leren? De vraag naar expertise in SEO, e-commerce, contentstrategie en webapplicaties groeit, en terecht: bedrijven moeten online zichtbaarheid kunnen verwerven en instrumenten kunnen inzetten waarmee ze hun oplossingen effectief kunnen verkopen, om het verlies te compenseren dat wordt veroorzaakt door de opsluiting die we doormaken. En ze moeten dit kunnen doen terwijl ze hun advertentiekosten minimaliseren, vandaar het feit dat de vraag naar reclame en online advertenties de afgelopen twee maanden is gedaald ten opzichte van 2019.<\/p>\n\n\n\n<p>Al deze trends die we hebben gezien, komen overeen met de vertraging van de offline handel en de versnelling van de digitale transformatie die al enige tijd wordt waargenomen. Het enige verschil is dat deze COVID-19-crisis bedrijven in een situatie brengt waarin hun digitale transitie sneller en pijnlijker moet verlopen dan verwacht.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e2651\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading\">Methodologie<\/h2>\n\n\n\n<p>Sortlist bracht in januari 2020 zijn eerste marketingbarometer uit en de conclusie is opvallend: de veranderingen op vlak van marketing in 2019 zijn groter dan in de afgelopen 50 jaar. De ontwikkeling van dit veld (vooral door de toenemende complexiteit en professionaliteit van taken) versnelt alleen maar. De crisis die we vandaag hebben meegemaakt, heeft dit fenomeen nog ernstiger gemaakt, zodat de laatste barometer die we hebben vrijgegeven pas twee maanden na publicatie ongeldig werd!<\/p>\n\n\n\n<p>Het is al twee weken geleden dat de COVID-19-crisis Europa met volle kracht heeft getroffen, en afgezien van het gezondheidsaspect dat met deze crisis gepaard gaat, beginnen de economische gevolgen nu al door een groot aantal bedrijven voelbaar te zijn.<\/p>\n\n\n\n<p>Het is in deze context dat we ons een vraag hebben gesteld: H<strong>oe heeft COVID-19 tot nu toe het marketinglandschap be\u00efnvloed?<\/strong><\/p>\n\n\n\n<p>In twee weken tijd hebben we opmerkelijke ontwikkelingen gezien op het gebied van marketing en dit artikel illustreert&nbsp; welke expertises het meest te lijden hebben onder de crisis die we doormaken, en welke expertises meer gevraagd zijn dan gewoonlijk. Omdat we bedrijven helpen om samen te werken met de beste marketingaanbieders, zijn we perfect gepositioneerd om de marktontwikkelingen te meten en te begrijpen wat de trends zijn.<\/p>\n\n\n\n<p>Als u een professional bent in het domein van marketing, zou de kennis van dergelijke informatie u in staat kunnen stellen uw aanbod en diensten aan te passen om beter aan de marktvraag te voldoen en zo gemakkelijker door de crisis heen te komen.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e265f\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Featured in<\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_a06a55588417f666a3d44dafeddf97e9\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n                             <ul class=\"responsive tns-slider slides\">\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/Logo_t3n_mit_Schriftzug-1.png\" alt=\"T3N\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/les-echos-logo-png-transparent-768x768-1.png\" alt=\"Les Echos\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/trends-tendances-logo-png-transparent-768x768-1.png\" alt=\"Trends Tendances\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/the-london-economic-logo-stacked-2.png\" alt=\"The London Economic\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/logo-strategies-768x128-1.png\" alt=\"Strat\u00e9gies\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/statista-logo-2.png\" alt=\"Statista\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/telechargement-2.png\" alt=\"Techcrunch\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/the-drum-logo-vector-1.png\" alt=\"The Drum\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/forbes-logo-7-1-2.png\" alt=\"Forbes\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/Fashionunited-logo-2.png\" alt=\"FashionUnited\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/CB_News_2011_logo.svg_-1.png\" alt=\"CBNews\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/Entrepreneur_logo-2.png\" alt=\"Entrepreneur\">\n                                                                            <\/li>\n                                                            <\/ul>\n                        <\/div>\n                    <\/div>\n\n                    \n                                <\/div>\n            <\/div>\n        <\/section>\n    \n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e2675\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<hr class=\"wp-block-separator alignfull has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/www.sortlist.com\/datahub\/wp-content\/uploads\/sites\/14\/2022\/08\/DSC08277color-scaled-e1659434534676-1024x683.jpg\" alt=\"\" class=\"wp-image-56\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vitae luctus massa, vitae sodales justo. Nam convallis, enim sit amet venenatis tristique, urna lorem suscipit nisi, egestas ultrices nunc diam vel sem. Proin efficitur velit eget tellus tincidunt, ac lacinia orci molestie. <\/p>\n\n\n\n<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator alignfull has-alpha-channel-opacity\"\/>\n\n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":226,"template":"","reports_categories":[12,13],"class_list":["post-210","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-marketing-rapporten","reports_categories-marketingstatistieken"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing tijdens COVID-19: Welke sectoren worden het meest getroffen? - Data Hub<\/title>\n<meta name=\"description\" content=\"In deze studie onthult Sortlist hoe marketing tijdens de COVID-19 pandemie is veranderd en welke expertises het meest werden be\u00efnvloed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.nl\/datahub\/reports\/marketing-tijdens-covid-19\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing tijdens COVID-19: Welke sectoren worden het meest getroffen? 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