{"id":233,"date":"2022-12-29T16:19:28","date_gmt":"2022-12-29T16:19:28","guid":{"rendered":"https:\/\/www.sortlist.nl\/datahub\/?post_type=reports&#038;p=233"},"modified":"2024-01-25T13:52:47","modified_gmt":"2024-01-25T13:52:47","slug":"bereal-studie","status":"publish","type":"reports","link":"https:\/\/www.sortlist.nl\/datahub\/reports\/bereal-studie\/","title":{"rendered":"BeReal studie: Slechts 9% van de gebruikers plaatsen hun eerste foto."},"content":{"rendered":"\n<div id=\"section-638a0103e246f\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">In this Marketing Report:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#section-638a0103e24b7\">20% van de BeReal-gebruikers zegt dat authenticiteit de (tijdelijke) troef is<\/a><\/li>\n\n\n\n<li><a href=\"#section-638a0103e252d\">5-10 minuten per dag is ideaal op BeReal<\/a><\/li>\n\n\n\n<li><a href=\"#section-638a0103e256b\">9% post eerste foto op BeReal, de rest post de derde<\/a><\/li>\n\n\n\n<li><a href=\"#section-638a0103e25bb\">Posten mensen op BeReal wanneer ze een notificatie krijgen?<\/a><\/li>\n\n\n\n<li><a href=\"#section-638a0103e25bb\">86% van de mensen willen hun BeReal-foto&#8217;s bewerken<\/a><\/li>\n\n\n\n<li><a href=\"#section-638a0103e25bb\">Is BeReal een hype?<\/a><\/li>\n\n\n\n<li><a href=\"#section-638a0103e2622\">Conclusie: Gebruikers geven nog steeds om hun online imago<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Er is een nieuwe speler in het social media landschap: <strong>BeReal<\/strong>, een app&#8230; beschreven als alles behalve traditionele sociale media.<\/p>\n\n\n\n<p>Door zijn populariteit zijn er nu tientallen concurrenten opgedoken, en zelfs <a href=\"https:\/\/businessam.be\/instagram-nieuwe-functie-bereal-2\/\">gevestigde giganten als Instagram en TikTok hebben hun eigen versie<\/a> van <strong>een natuurlijker, authentieker sociaal netwerk<\/strong> gelanceerd.<\/p>\n\n\n\n<p>Maar na een blik op het werkelijke gedrag van gebruikers ziet de laatste studie van <a href=\"https:\/\/www.sortlist.be\/nl\">Sortlist <\/a>nu een ander patroon:<strong> authenticiteit op BeReal is niet wat mensen zoeken<\/strong>.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>3 foto&#8217;s<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">aantal foto&#8217;s dat mensen maken voor ze het delen op BeReal<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>17%<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">zegt dat het feit dat de app nu <strong>trendy<\/strong> is de voornaamste aantrekkingskracht is<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"color:#081f91;flex-basis:33%\">\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:50px;font-style:normal;font-weight:400\"><strong>Vrouwen<\/strong><\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-medium-font-size\" style=\"font-style:normal;font-weight:400\">zijn het minst geneigd om te posten na de eerste take<\/h4>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e24b7\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">20% van de BeReal-gebruikers zegt dat authenticiteit de (tijdelijke) troef is<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e24cc\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p> <\/p>\n\n\n\n<p>Wat is de essentie van BeReal? In een paar woorden: de nieuwe <a href=\"https:\/\/www.sortlist.be\/nl\/social-media\/belgie-be\" target=\"_blank\" rel=\"noreferrer noopener\">sociale media<\/a>-app stuurt elke dag op een ander tijdstip een melding die gebruikers aanmoedigt om een selfie te posten en tegelijkertijd een foto met de achtercamera om te laten zien wat de gebruiker op dat moment aan het doen was.<\/p>\n\n\n\n<p>Volgens <a href=\"https:\/\/screenrant.com\/bereal-app-function-popularity-explained\/\">Screen Rant<\/a> geeft deze aanpak &#8220;gebruikers minder controle over hun foto&#8217;s, maar maakt het weer goed met een meer authentieke weergave van elke gebruiker.&#8221;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.sortlist.nl\/blog\/wp-content\/uploads\/sites\/5\/2022\/10\/things-people-like-about-bereal-update.jpg\" alt=\"fun BeReal features\" class=\"wp-image-9354\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Onze enqu\u00eate geeft hetzelfde aan: <strong>20,46%<\/strong> van de respondenten zegt dat de grootste aantrekkingskracht van de app is dat het &#8220;<strong>authentiek aanvoelt<\/strong>&#8220;.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e24e8\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Boomers en Millennials willen het niet missen<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">17,05% zegt dat het feit dat de app nu <strong>trendy<\/strong> is de voornaamste aantrekkingskracht is. Vooral <strong>35- tot 54-jarigen willen niet ontbreken<\/strong>, want zij vinden het trendy karakter van BeReal het leukst.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.sortlist.nl\/blog\/wp-content\/uploads\/sites\/5\/2022\/10\/things-people-like-about-bereal-by-age-updated-design.jpg\" alt=\"BeReal features per age\" class=\"wp-image-9355\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e252d\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">5-10 minuten per dag is ideaal op BeReal<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e24fe\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ontworpen als de anti-sociale media app, heeft BeReal nu meer dan <a href=\"https:\/\/influencermarketinghub.com\/bereal-stats\/\">10 miljoen dagelijks actieve gebruikers<\/a>, wat zijn populariteit nog maar eens onderstreept.<\/p>\n\n\n\n<p>Gemiddeld zijn dit de tijden die gebruikers per dag doorbrengen op de app:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong><em>Tijd die gebruikers per dag doorbrengen op BeReal<\/em><\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>5-10 minuten per dag (33%)<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">10-30 minuten per dag (27%)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">30 minuten-1 uur per dag (18%)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">2-5 minuten per dag (12%)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Meer dan 1 uur per dag (5%)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">1-2 minuten per dag (5%)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Dit is ver verwijderd van de <strong>gemiddelde tijd die gebruikers in het algemeen aan sociale media besteden<\/strong>. Uit een eerder onderzoek van Sortlist over digitale schermtijd bleek dat <a href=\"https:\/\/www.sortlist.be\/nl\/blog\/uw-digitale-jaar\/\" target=\"_blank\" rel=\"noreferrer noopener\">mensen per dag gemiddeld 145 minuten besteden aan sociale media<\/a>. Maar zelfs met slechts 5-10 minuten tijd <strong>geven<\/strong> BeReal gebruikers <strong>nog steeds om de manier waarop ze online verschijnen<\/strong>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e256b\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">9% post eerste foto op BeReal, de rest post de derde<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e2515\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p> <\/p>\n\n\n\n<p>Het belangrijkste verschil tussen BeReal en andere sociale media-apps is de korte tijd die gebruikers krijgen om een foto te plaatsen. Maar dat weerhoudt hen er niet van kieskeurig te zijn.<\/p>\n\n\n\n<p><strong>Slechts 9% van de gebruikers plaatst de eerste foto die ze maken op de app<\/strong>. In feite blijkt uit onze studie dat<strong> 35,60% minstens 3 foto&#8217;s<\/strong> maakt voordat ze besluiten om te posten.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.sortlist.nl\/blog\/wp-content\/uploads\/sites\/5\/2022\/10\/number-bereal-snaps-before-posting.jpg\" alt=\"aantal foto's BeReal\" class=\"wp-image-9356\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e253d\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">Vrouwen zijn kieskeuriger dan mannen als het op posten aankomt<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p>In het algemeen zijn <strong>vrouwen selectiever <\/strong>met hun foto&#8217;s; zowel mannen als vrouwen posten op BeReal na 2 of 3 takes, maar vrouwen zeggen dat ze het <strong>minst geneigd<\/strong> zijn te posten na de eerste take en zijn meer bereid dan mannen om ten minste 4 takes te nemen voordat ze posten.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.sortlist.nl\/blog\/wp-content\/uploads\/sites\/5\/2022\/11\/number-bereal-snaps-before-posting-by-gender.png\" alt=\"\" class=\"wp-image-9603\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e2554\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Vreemd genoeg is er een overeenkomst tussen Gen Z (18-24 jaar) en gebruikers van middelbare leeftijd (45-54 jaar): beiden zijn bereid om<strong> niet meer dan 2 takes<\/strong> te doen alvorens te posten.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.sortlist.nl\/blog\/wp-content\/uploads\/sites\/5\/2022\/10\/number-bereal-snaps-before-posting-by-age-updated-visual-i.jpg\" alt=\"aantal foto's BeReal per leeftijdsgroep\" class=\"wp-image-9358\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e25bb\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Posten mensen op BeReal wanneer ze een notificatie krijgen?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e257b\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">14% van de mensen post op BeReal als ze willen zien wat anderen hebben gepost<\/h3>\n\n\n\n<p>Wanneer \u26a0\ufe0f de notificatie \u26a0\ufe0f verschijnt, <strong>wacht meer dan de helft van de gebruikers tot ze iets interessants aan het doen zijn<\/strong> alvorens te posten (53,80%), wat het doel van de app om de &#8220;anti-Instagram&#8221; te zijn, tenietdoet.<\/p>\n\n\n\n<p>Dit zijn de typische gedragingen wanneer dat gele signaal verschijnt:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"861\" height=\"262\" src=\"https:\/\/www.sortlist.nl\/datahub\/wp-content\/uploads\/sites\/17\/2022\/12\/image.png\" alt=\"\" class=\"wp-image-236\" srcset=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/image.png 861w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/image-300x91.png 300w, https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/12\/image-768x234.png 768w\" sizes=\"auto, (max-width: 861px) 100vw, 861px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e2590\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\" style=\"font-size:23px\">14% van de mensen post op BeReal als ze willen zien wat anderen hebben gepost<\/h3>\n\n\n\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">Zoals de meeste sociale media-apps speelt BeReal in op de &#8220;<strong>fear of missing out<\/strong>&#8221; (FOMO) en nodigt mensen, vooral <strong>vrouwen (18,10%)<\/strong> en <strong>25-34-jarigen (18,84%)<\/strong>, met succes uit om de app alleen te gebruiken om te zien wat anderen doen.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.sortlist.nl\/blog\/wp-content\/uploads\/sites\/5\/2022\/10\/when-people-post-bereal.jpg\" alt=\"Tijdstip posten BeReal\" class=\"wp-image-9359\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e25bb\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">86% van de mensen willen hun BeReal-foto&#8217;s bewerken<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e25cb\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p> <\/p>\n\n\n\n<p class=\"has-medium-font-size\">En alsof dat nog niet genoeg was, gaven de gebruikers (<strong>86,40%<\/strong>) massaal aan dat ze wilden dat ze de foto&#8217;s die ze plaatsten konden bewerken.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.sortlist.nl\/blog\/wp-content\/uploads\/sites\/5\/2022\/10\/bereal-photo-editing.jpg\" alt=\"bewerken Bereal foto's\" class=\"wp-image-9360\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e25bb\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Is BeReal een hype?<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e25f6\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p> <\/p>\n\n\n\n<p>Of BeReal nu authentieker is dan andere sociale apps of niet, over \u00e9\u00e9n ding zijn de gebruikers het eens: <strong>de app is een blijvertje<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/5QR6qDjnlL22FiendwCihsqZc2RDcgwVmIX8ebLk_wmrP792wTTgnSrHcbM7ZxYk2lGxnCVLFBTlm876qLU8-ZNAqfHmzGtLR2jyUb61E5FQYAPAeFQo6joulcHrcQVARrb6k88aeWMeE1KJKedCrFN9udNuc8D6NCFUfuXxXhKF_O9roUYxPc1e0Q\" alt=\"Google trends BeReal \"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>65% van de respondenten denkt dat de app &#8220;<strong>de volgende grote sociale media<\/strong>&#8221; wordt.<\/p>\n\n\n\n<p>Toch bevestigt een snelle zoektocht op Google Trends dat authenticiteit misschien niet zo aantrekkelijk is voor gebruikers. Stijgende trends rond &#8220;BeReal&#8221; zijn gerelateerd aan het <strong>verwijderen van accounts<\/strong>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e2622\" class=\"gutenberg-block gutenberg--section\" style=\"background-color:rgb(251,250,249);\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color has-large-font-size\">Conclusie: Gebruikers geven nog steeds om hun online imago<\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e2631\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<p>Zijn BeReal gebruikers zo echt? De gegevens van ons laatste onderzoek laten <strong>het tegendeel<\/strong> zien; het lijkt er uiteindelijk op dat gebruikers meer controle willen hebben over hun foto&#8217;s en hoe ze die plaatsen.<\/p>\n\n\n\n<p>Het contrast is te zien tussen wat de meeste mensen omschreven als een &#8220;<strong>meer authentieke app<\/strong>&#8221; en:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Het aantal foto&#8217;s<\/strong> dat ze meestal nemen voordat ze besluiten om te posten.<\/li>\n\n\n\n<li>Het feit dat ze<strong> liever wachten<\/strong> tot ze iets interessants aan het doen zijn om te posten.<\/li>\n<\/ol>\n\n\n\n<p>Toch lijkt de toekomst van de app in goede handen, met <a href=\"https:\/\/www.businessofapps.com\/data\/bereal-statistics\/\">28 miljoen downloads<\/a> en bijna 70% van de gebruikers die geloven dat de app een blijvertje is.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e2651\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading\">Methodologie<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Deze enqu\u00eate werd uitgevoerd tussen 26 en 30 september 2022. We onderzochten 1000 BeReal gebruikers in 6 landen: Nederland, Belgi\u00eb, Duitsland, het Verenigd Koninkrijk, Spanje en Frankrijk. In het onderzoek vroegen we gebruikers naar hun gedrag op BeReal en de aantrekkingskracht die de app hen biedt. De antwoorden zijn anoniem.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/div>\n<\/div>\n\n\n<div id=\"section-638a0103e265f\" class=\"gutenberg-block gutenberg--section\" style=\"background-image:url();\">\n        <div class=\"overlay\" style=\"background-color:\"><\/div> \n    <div class=\"gutenberg--section__wrapper wrapper\">\n        \n\n<h2 class=\"wp-block-heading has-text-align-center\" style=\"font-size:40px\">Verschenen in <\/h2>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div id=\"block_46fe25adfcce6fd09bb955b394facf0b\" class=\"gutenberg-block gutenberg--partners-slider\">\n            <section class=\"partners js-partners-slider-reports\">\n            <div class=\"partners__wrapper wrapper\">\n                \n                \n                    <div class=\"js-carousel-slider\">\n                        <div class=\"track\" data-glide-el=\"track\">\n         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                                                                                <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/trends-tendances-logo-png-transparent-768x768-1.png\" alt=\"Trends Tendances\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/Fashionunited-logo-2.png\" alt=\"FashionUnited\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" 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Economic\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/statista-logo-2.png\" alt=\"Statista\">\n                                                                            <\/li>\n                                                                    <li class=\"slide\">\n                                                                                    <img decoding=\"async\" src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/forbes-logo-7-1-2.png\" alt=\"Forbes\">\n                                                                            <\/li>\n                                                                    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src=\"https:\/\/cdn.blog.production.sortlist.cloud\/wp-content\/uploads\/sites\/17\/2022\/11\/logo-strategies-768x128-1.png\" alt=\"Strat\u00e9gies\">\n                                                                            <\/li>\n                                                            <\/ul>\n                        <\/div>\n                    <\/div>\n\n                    \n                                <\/div>\n            <\/div>\n        <\/section>\n    \n\n    <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":238,"template":"","reports_categories":[17,12,19],"class_list":["post-233","reports","type-reports","status-publish","has-post-thumbnail","hentry","reports_categories-e-commerce","reports_categories-marketing-rapporten","reports_categories-sociale-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BeReal studie: Slechts 9% van de gebruikers plaatsen hun eerste foto. - Data Hub<\/title>\n<meta name=\"description\" content=\"BeReal is d\u00e9 authentieke sociale media. Maar hoe authentiek zijn de gebruikers op dit platform eigenlijk? Lees het in deze studie!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sortlist.nl\/datahub\/reports\/bereal-studie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BeReal studie: Slechts 9% van de gebruikers plaatsen hun eerste foto. - Data Hub\" \/>\n<meta property=\"og:description\" content=\"BeReal is d\u00e9 authentieke sociale media. Maar hoe authentiek zijn de gebruikers op dit platform eigenlijk? 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