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BetterMatter is een contentmarketing bureau met in huis strategie, creatie en productie. We creëren en produceren content formats met film als de ruggengraat voor alle online en social kanalen. Onze content concepten zijn creatief, onderscheidend en worden in huis geproduceerd door ons eigen productie team. Alle producties worden behandeld als smart producties: we creëren alle benodigde content voor een campagne in één shoot. We werken voor bedrijven van allerlei formaten in zowel BtoC als BtoB zoals NS, Vodafone Ziggo, Rabobank, NOC*NSF en TOTO. Voor meer informatie, check https://www.bettermatter.com/
BetterMatter is a contentmarketing agency with in-house strategy, creation and production. We create and produce content formats with film as the backbone for all online and social channels. Our concepts are creative, distinctive and produced in-house with our own production team. All productions are treated as smart productions: we create all the necessary content for a campaign in one single shoot. We work for companies of any size in both BtoC as BtoB like NS, Vodafone Ziggo, Rabobank, NOC*NSF and TOTO. For more information, check https://www.bettermatter.com/
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- BetterMatter is a contentmarketingagency for strategy, creation and production. We create and produce content formats for all online and social channels. Our formats are strategic well thought, creative distinctive and we produce everything with our in-house production teams.
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Ziggo | Promo de KlassiekerOctober 2018October 2018
Ziggo | Promo de Klassieker
In navolging van het succes van de activatie rondom de Klassieker in januari van dit jaar, hebben we voor Ziggo 2 promo’s ontwikkeld voor het weekend van de Klassieker in oktober 2018. Niemand minder dan Ajax legende Jari Litmanen verleende zijn bijdrage aan deze productie met als insteek: ‘Word de huisgenoot van Jari in het Ziggo huisje tijdens de Klassieker’.
NS - 10 jaar OV-fietsFebruary 2019February 2019
NS - 10 jaar OV-fiets
Congratulations! The OV bike has been around for 10 years! Of course that has to be celebrated! In honour of the anniversary, the NS launches al limited edition OV confetti bike. They asked us to think of a concept that commemorates that the OV bike has been getting us from trainstation to trainstation for 10 years. It didn't take much to come up with a fun idea to put this two-wheeler in the spotlight.
We are convinced that it is necessary to create specific content for each channel, so we made a social variant of the campaign as well.
Rabobank - VolleybowlFebruary 2019February 2019
Rabobank - Volleybowl
The Rabobank is aiming to get healthy and durable food available for everyone in The Netherlands. To give this ambition a kickstart, the bank partnered up with the Dutch Volleyball federation. Sister company Kumpany came up with the concept, BetterMatter then thought of and created all the content. The promo was filmed in March, which wasn't a point at all for beachvolleyball hunks Meeuwsen and Brouwer. They got both their hands and their feet dirty in the Dutch fields.
Greenwheels - e-GolfFebruary 2019February 2019
Greenwheels - e-Golf
Greenwheels now offers the traintraveller a 100% electric alternative to continue the journey at the train station: the Greenwheels e-Golf! This is a development that both companies are extremely proud of. BetterMatter came up with a concept with which the managers of both organizations surprised an unsuspecting traveller with the brand new e-Golf. Time to party with a private driver!
Ziggo eBattleFebruary 2019February 2019
To Ziggo a new Formula 1 season also means a new Ziggo eBattle season. They asked us to come up with a concept that mostly doesn't appeal to die hard F1 fans. We used the natural rivalry between Dutch race car drivers Robert Doornbos and brothers Tim & Tom Coronel. Tightly packed into Canta's, they went out looking for participants for their team.
BetterMatter made sure that besides 3 promo's, a wide array of social content and photography was produced. This allowed Ziggo to bring attention to the eBattle on both social and TV, all season long, each time in a different way.
NS - KinderboekenruilFebruary 2019February 2019
NS - Kinderboekenruil
As main sponsor of the children’s book week, NS (Dutch railway company) organised the children’s book exchange. At different stations kids could trade books that they had already read. With that approach, the books got a second life and the kids had new books to read. For the announcement of the children’s book trade, we thought of a concept that was in line with that year’s theme; Friendship! Starring real-life conductor John Piqué – wasn’t he amazing?
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