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BetterMatter is een contentmarketing bureau met in huis strategie, creatie en productie. We creëren en produceren content formats met film als de ruggengraat voor alle online en social kanalen. Onze content concepten zijn creatief, onderscheidend en worden in huis geproduceerd door ons eigen productie team. Alle producties worden behandeld als smart producties: we creëren alle benodigde content voor een campagne in één shoot. We werken voor bedrijven van allerlei formaten in zowel BtoC als BtoB zoals NS, Vodafone Ziggo, Rabobank, NOC*NSF en TOTO. Voor meer informatie, check https://www.bettermatter.com/
BetterMatter is a contentmarketing agency with in-house strategy, creation and production. We create and produce content formats with film as the backbone for all online and social channels. Our concepts are creative, distinctive and produced in-house with our own production team. All productions are treated as smart productions: we create all the necessary content for a campaign in one single shoot. We work for companies of any size in both BtoC as BtoB like NS, Vodafone Ziggo, Rabobank, NOC*NSF and TOTO. For more information, check https://www.bettermatter.com/
We are active in different sectors
- Most of our productions contain (lots of) online and social content. Based on our philosophy that unique content is required for each channel, we create and produce various edits, GIFs, stills etc. for each channel you might use. Naturally, our content is optimized for mobile (square, vertical, stories etc.). Our smart production method allows us to create all the necessary content in one single shoot.
- The majority of our work is film. Our own team consists of a content creative, d.o.p., director, editors and producers. We take care of the creative concept or format, script and the production of our films. Our approach is to create a complete content plan prior to the actual shoot to ensure all the needed content (# of edits, social content, GIFs, Imagery, etc.) for the campaign is taken into account. In most cases, we combine film and photography in our shoots, which guarantees that all content assets are created in one single shoot. Depending on the type of shoot (size/ look & feel etc.), we'll decide which gear (camera/lenses) to use.
- We are specialized in the creation and production of content. Our strategist and content creative interpret the brief and come up with a creative concept. Based on the approved concept, a content plan is set up. For content to work, we believe it needs to 'match' the current phase of a customer's (online) journey. This is why we strive to create content that is relevant. As a result, we use smart production to create multiple assets for the entire ad campaign.
Branding & Positioning
- Our expertise consists of campaign / brand strategy, brand activation and brand positioning. Sometimes we create this from scratch but most of the time our challenge is to create a campaign that can be seamlessly integrated in an existing communication & brand strategy. We consider the interpretation and adoption of an existing strategy in our productions for clients as one of our strengths.
A few metrics about the agency
Check the latest works made for our clients
KNDB - Welcome to TeamNL!April 2019April 2019
KNDB - Welcome to TeamNL!
Who would’ve thought? The KNDB (Dutch National Checkers Union) gentlemen have been turning the world of checkers upside down. After earning the world title, media attention was just around the corner. They first earned a sponsorship from the biggest hiphop label of the Netherlands, Top Notch, and now the addition to TeamNL. Of course this comes with some priviliges. These stars can now prepare their next moves from a new home base: Papendal! With big news comes a big reveal. We had the honor of creating this epic introduction.
Trailer BetterMatterJanuary 2019January 2019
We are BetterMatter and this is what we do. We produce fresh, creative content for all necessary platforms and treat all our campaigns as smart productions. This means we create everything in one shoot: both the (main) film, edits, social content and photography - all the content you need for your campaign.
Ziggo | Promo Tiny HouseOctober 2018October 2018
Ziggo | Promo Tiny House
To follow up the success of the first activation around the classic football match between Ajax and Feyenoord, we developed 2 promo’s for Ziggo for the same game in Oktober 2018. None other than Ajax legend Jari Litmanen assisted in this production with the approach: ‘Become Jari’s roommate in the Ziggo house during the classic match’.
NTFU - Social cyclist movementApril 2019April 2019
NTFU - Social cyclist movement
Us Dutch people have biking in our blood. And blood is thicker than water! Because we all share the road together, NTFU asked us to produce this video, in response to the social cyclist movement. After all, we cycle together! We completed this race with personality.
We created the whole video within one day, with help from a special buggy.
NS - Climate neutral travellingMarch 2019March 2019
NS - Climate neutral travelling
Very few people know that we have been travelling 100% climate neutral by train for a while in The Netherlands. The Dutch Railways takes all travelers from A to B by using wind energy and that had to be emphasized. That’s why we convinced president-director Roger van Boxtel to share his kitesurfing skills with the world.
In the january cold, our camera savant Laurens faced the icy North Sea to capture everything perfectly. Roger was a delight to work with and in spite of the circumstances, this campaign certainly felt like a breath of fresh air!
Staatsloterij - DreamexperimentMarch 2019March 2019
Staatsloterij - Dreamexperiment
Staatsloterij was looking for a concept around anticipation. The best part of buying a lottery ticket is fantasizing about what you’re going to do if you win the jackpot. Where one person dreams about a brand new sportscar, another wishes for a luxurious vacation or a sea side villa. At least, that’s what we think. Our brain namely often has its own will. Activation agency Kumpany thought of the Staatsloterij Dreamexperiment, in which we tested if our dreams are compatible with what our brain tells us. The subjects told us what they would do with a million dollars and were then shown an array of ‘dream images’. The test lab was able to recreate different scenarios that were used to accurately measure what triggered the brain. One thing is for sure; we’ll have good dreams for weeks because of this successfull production.
NS - 10 jaar OV-fietsFebruary 2019February 2019
NS - 10 jaar OV-fiets
Congratulations! The OV bike has been around for 10 years. Of course that has to be celebrated! In honour of the anniversary, the NS launches al limited edition OV confetti bike. They asked us to think of a concept that commemorates that the OV bike has been getting us from trainstation to trainstation for 10 years. It didn't take much to come up with a fun idea to put this two-wheeler in the spotlight.
We are convinced that it is necessary to create specific content for each channel, so we made social variants of the campaign as well.
Rabobank - PassiFebruary 2019February 2019
Rabobank - Passi
Passi is the online youth platform of the Rabobank that inspires and stimulates talent development. BetterMatter has developed 2 formats for Passi: ‘8Baanvragen’ (Rollercoaster questions) and the ‘PASSI internship days’, with the goal to appeal to youth accesibly, inspire them and give them more insight in different kinds of (dream)jobs. On 8Baanvragen you get to ride a rollercoaster with your hero and ask him or her a rollercoaster of questions. But there is one catch: 8Baanvragen only allows you to ask 8 questions. The first episode was off to a flying start with Philippe and Dutch Olympic swimmer Ranomi Kromowidjojo.
Rabobank - VolleybowlFebruary 2019February 2019
Rabobank - Volleybowl
The Rabobank is aiming to get healthy and durable food available for everyone in The Netherlands. To give this ambition a kickstart, the bank partnered up with the Dutch Volleyball federation. Sister company Kumpany came up with the concept, BetterMatter then created and produced all the content. The promo was filmed in March, which wasn't a point at all for beachvolleyball hunks Meeuwsen and Brouwer. They got both their hands and their feet dirty in the Dutch fields.
Greenwheels - e-GolfFebruary 2019February 2019
Greenwheels - e-Golf
Greenwheels now offers the train traveller a 100% electric alternative to continue your journey at the train station: the Greenwheels e-Golf! This is a development that both companies are extremely proud of. BetterMatter came up with a concept where the CEO's of both organizations surprised an unsuspecting traveller with the brand new e-Golf. Time to party with a private driver!
TOTO - KNVB Cup finaleFebruary 2019February 2019
TOTO - KNVB Cup finale
At the start of 2018, TOTO became name sponsor of the KNVB cup, with the 100th finale and a golden KNVB as the highlights. Our assignment: capture the highlights of this sponsorship. The result: a lot of epic footage paired with a unique experience for the lucky fans during the final. BetterMatter captured everything on foot, by bus and even from a helicopter.
NS - KinderboekenruilFebruary 2019February 2019
NS - Kinderboekenruil
As main sponsor of the children’s book week, NS (Dutch railway company) organised the children’s book exchange. At different stations kids could trade books that they had already read. With that approach, the books got a second life and the kids had new books to read. For the announcement of the children’s book trade, we thought of a concept that was in line with that year’s theme; Friendship! Starring real-life conductor John Piqué – isn’t he amazing?
HLG - I am HLGFebruary 2019February 2019
HLG - I am HLG
HLG is THE partner for all your financial business: reliable, professional and well educated. All of that is true, but it was time to communicate these important but obvious values in a different way. Preferably more personal. That’s how the concept ‘I am HLG’ was born. In this campaign we showed 3 employees of HLG from another perspective. For example; Chantal floats like a butterfly in the office but stings like a bee in the ring and Leo not only saves financial statements, but also lives.
Ziggo eBattleFebruary 2019February 2019
To Ziggo a new Formula 1 season also means a new Ziggo eBattle season. They asked us to come up with a concept that mostly doesn't appeal to die hard F1 fans. We used the natural rivalry between Dutch race car drivers Robert Doornbos and brothers Tim & Tom Coronel. Tightly packed into Canta's, they went out looking for participants for their team.
BetterMatter made sure that besides 3 promo's, a wide array of social content and photography was produced. This allowed Ziggo to bring attention to the eBattle on both social and TV, all season long, each time in a different way.
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