XYMS: Data Driven Marketing Consultancy

XY Marketing Solutions (XYMS) is een datagedreven marketingbureau. We werken momenteel met een team van marketingconsultants, dataspecialisten, digitale marketeers, Google specialisten en sociale media marketeers. We investeren in het beste wat de digitale economie te bieden heeft. Zo zijn we, naast HubSpot Partner, ook partners van Google en Shopify. 

XYMS heeft in 2018 het MarketingAlgoritme ontwikkeld. Deze werkwijze is de nieuwe standaard bij digitale marketing. We maken strategische marketingplannen, verzamelen relevante gegevens met geavanceerde meetinstallaties, verwerken en visualiseren verzamelde gegevens en voeren datagedreven marketingcampagnes uit via de juiste instrumenten. Bij XYMS zijn we in staat om vrij aardig te voorspellen wat de uitkomst van een marketingcampagne zal zijn als het MarketingAlgoritme wordt gebruikt. We automatiseren zoveel mogelijk routinematig werk en verlagen kosten per lead door minder irrelevante boodschappen te verzenden.

• Marketingplannen
• Data-analyse
• Marktonderzoek
• Inbound marketing
• CRM-implementatie
• E-Commerce
• Digital Advertising (SEA)
• Marketing consultancy
• Detachering

English

At XYMS we believe that all digital marketing efforts can be measured.

XYMS is a data-driven marketing-agency and founder of MarketingAlgorithm, which is the new standard in digital marketing. The founders of XYMS (Xander Graaf and Yoram Roemersma) have been working for hundreds of clients in the past four years on the online presenting of their websites, making (strategical) marketingplans and optimising of digital advertising-campaigns. During these projects they discovered that usually the same things go wrong: a special marketing-method for digital marketing is then lacking. In order to fix this problem, XY Marketing Solutions has developed the MarketingAlgorithm.

When organizations make marketing-plans, the objectives are usually not reached or only reached at a high cost. That is of course not ideal. And due to the availability of enormous amounts of data, and of the number of platforms and strategies, it is only getting harder to roll out effective and also efficient marketing-campaigns.

The MarketingAlgorithm is based on logic and it follows four simple yet effective rules: plan, collect, process and execute. We make an objective 0-measuring to assess the current performances. Then we define realistic, yet ambitious marketing-objectives. After that we change the web-analysis-system in such a way that it collects the right data. Those data we then process to arrive at visualisations that offer us information. That informatie we then translate into action: better marketing-efforts on the basis of data.

Education and training constitute an important part of the MarketingAlgorithm. The digital economy is constantly in flux. For that reason alone it is important for an organization to keep developing the competences of the people who work for or within the organization. The experienced professionals of XYMS conduct on a regular basis training-programs and  workshops to facilitate this.