HomeSamsung SmartThings: Agency of Record

Samsung SmartThings: Agency of Record

December 2017
Samsung SmartThings: Agency of Record
Description

When SmartThings went from a successful Kickstarter campaign to being Samsung’s ‘Internet of Things’ global unit, the company had to scale up fast. As their agency of record, we work as an extension of their team, producing creative and communicative outputs in all channels.

Challenges

SmartThings is an open platform and works with a wide range of devices from varying brands.

With an ever-expanding partner catalogue, we needed a communication system that was fast and flexible to work with. We also wanted to further enforce SmartThings new, friendlier, tone of voice.

With IoT still being considered in its infancy, we also needed to speak to the average homeowners and educate them that having a smart home isn’t just about flipping on the lights with your smartphone.

For retail, our team iterated through prototyping and user tests to design an interactive retail fixture that draws attention and educates them how to get started.

Solutions

The solve was a world of simplistic and quirky illustrations with characters that could be used and re-used across all communications.

 

 

Impacts

To support SmartThings rapid growth as their global agency of record, we work as an extension of their marketing & communications team.

Following a brand identity redesign, a series of product and brand manifestations were rolled out:

  • Packaging
  • Content
  • Website
  • Retail interactive experiences
  • Retail merchandising
  • Online merchandising
  • Digital Banners
  • Marketing collateral
  • Channel and sales toolkits
  • Retail sales training materials

The fixtures rolled out in 2,000 stores in the US and the UK, including BestBuy, Home Depot, John Lewis and Dixon’s.

Samsung SmartThings: Agency of Record

December 2017
Digital branding
content
Digital strategy
website development
agency of record
full service
user experince
user research
Conversion Optimization
brand identity
brand strategy
packaging desing
E-Commerce
content strategy
content production
motion design
motion graphics
script writing
art directiion
creative direction
frontend
backend
Digital branding
content
Digital strategy
website development
agency of record
full service
user experince
user research
Conversion Optimization
brand identity
brand strategy
packaging desing
E-Commerce
content strategy
content production
motion design
motion graphics
script writing
art directiion
creative direction
frontend
backend
Description

When SmartThings went from a successful Kickstarter campaign to being Samsung’s ‘Internet of Things’ global unit, the company had to scale up fast. As their agency of record, we work as an extension of their team, producing creative and communicative outputs in all channels.

Challenges

SmartThings is an open platform and works with a wide range of devices from varying brands.

With an ever-expanding partner catalogue, we needed a communication system that was fast and flexible to work with. We also wanted to further enforce SmartThings new, friendlier, tone of voice.

With IoT still being considered in its infancy, we also needed to speak to the average homeowners and educate them that having a smart home isn’t just about flipping on the lights with your smartphone.

For retail, our team iterated through prototyping and user tests to design an interactive retail fixture that draws attention and educates them how to get started.

Solutions

The solve was a world of simplistic and quirky illustrations with characters that could be used and re-used across all communications.

 

 

Impacts

To support SmartThings rapid growth as their global agency of record, we work as an extension of their marketing & communications team.

Following a brand identity redesign, a series of product and brand manifestations were rolled out:

  • Packaging
  • Content
  • Website
  • Retail interactive experiences
  • Retail merchandising
  • Online merchandising
  • Digital Banners
  • Marketing collateral
  • Channel and sales toolkits
  • Retail sales training materials

The fixtures rolled out in 2,000 stores in the US and the UK, including BestBuy, Home Depot, John Lewis and Dixon’s.

Work details
work
Client
Samsung SmartThings
place
Location
Government of Amsterdam
business
Industry of the client
Software & Computer Services
settings
Service provided
Digital Strategy, Branding, User Experience (UX design), Content Marketing, Web Design, Web Analytics Strategy, Innovation Marketing, E-commerce Creation, Web Development, Graphic Design, Motion Design, Video Marketing, Mobile App Development, Copywriting, 3D Design, Photography, Search Engine Optimisation (SEO), Advertising, Online Advertising
today
Collaboration period
From: October 2015Till: November 2018
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