Encompass Marketing Solutions

Haarlem, Nederland

Supporting our clients make significant and lasting improvements to their business performance. We are a boutique consulting firm helping organizations in their ambition to embed Customer Centricity principles in their DNA. We align ourselves swiftly with your needs! Due to our agile setup, we are able to align ourselves swiftly with your needs. Our value-added contribution varies from business reflection sessions to strategy workshops, and from complete projects to operational support and interim management. eMs is a typical collaborative network organization, meaning that we bring specialists aboard when you are convinced that their value-added is justified. When third party services are required, we will either partner with your preferred suppliers, or bring our carefully selected network partners. Our agile organization enables us not only to select the right specialist for the job but also maintains a low overhead allowing us to provide genuine value for money.

15 mensen in hun team

Spreekt Duits, Engels, Nederlands

Sortlist lid sinds 2019

Opgericht in 2016

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Diensten

13 diensten aangeboden door Encompass Marketing Solutions

Beschrijving
We offer hands-on expertise with the production of complete brand image studies and brand positioning strategy articulation.

Brand Positioning Studies
We manage and guide the complete process of brand positioning studies.

The activities include but are not limited to the following:

Design of research scope and research execution strategy
Universe determination
Floating and production of RFI and RFP when commissioning an external research agency
Sample drawing methodology
Questionnaire design and quality reviews
Fieldwork supervision
Evaluation, analysis, and reporting.
Brand Perceptual Mapping
What We Do
We provide full-service support to organizations in establishing brand perceptual maps.
Preparation
The brand perceptual mapping process includes the required research, technical design, and statistical analysis to interpret the results and to draw insightful conclusions. Our value added is based on the extensive experience with international brand strategy development, which we acquired over many years.

Depending on the availability of representative information, the process takes between three and fourteen weeks. When required, we will firstly conduct a brand positioning study, which is addressed in the previous section: 'brand positioning study'.

Brand Position Articulation
What We Do
We help to create a fully-fledged Brand Positioning Guide to express the organization's brand position and identity to all brand representatives.
Brand Positioning Guide (BPG) Creation
To express the brand position and identity, we help to create a Brand Positioning Guide for all internal brand representatives ensuring consistency of all brand touch points across the product portfolio and along the customer experience journey.

Main aspects of the Brand Positioning Guide are:
Target Customer segments.
Issues to be addressed.
Actual Customer constraints.
Expected Benefits.
Core Brand Proposition.
Brand Differentiators.
Inner Brand Values (how the brand makes me feel)
Outer Brand Values (wheat others think of me)
Customer Value Proposition Statement.
Brand Style Manual Development
The Brand Style Manual includes guidelines for the brand’s identity and voice, especially the logo, any typefaces used within the logo and marketing material and Web Styles to help developers keep elements like buttons and forms consistent across multiple web pages.

A well-defined Brand Style Manual helps:
To translate the brand identity consistently and recognizable along the customer experience journey.
To communicate the company's design standards to all stakeholders.
To support marketing initiatives by ensuring that all messaging are relevant and related the brand’s goals.
To ensure cohesion helping to establish a strong brand voice that resonates with the audience for building brand awareness.
Skills in Branding & Positionering (10)
BrandingCorporate Identity Designbrand portfolio managementRepositioningBrandBrand IdentityBrand StrategyStrategyCorporate IdentityBrand Positioning
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Beschrijving
We help you in growing a Customer Centricity Culture in the most effective -and pragmatic fashion possible.
Regardless the status of your business or the depth of the issue, our value added is embedded in our ability to holistically assess your business context rapidly and to help you in designing tailored long term strategies and implementing short term quick wins.
Obtain a comprehensive reflection of the maturity level of applied Customer Centricity.
To guarantee you a timely value added proposal for a great value for money, we are following a straightforward approach:
Firstly, we would like to hear your story. In order to obtain a good first insight in the challenges you are facing, upon your direction, we will conduct one or multiple interviews with the main internal stakeholders.
We will also conduct a quick scan to understand the internal perception of level of customer focus amongst a larger internal audience.
Simultaneously, we will review the alignment between the Customer Centricity drivers and the applied marketing enablers (e.g. the brand position guide, applied service concept, marketing-mix elements, e-commerce implementation, and customer relationship management).
Following our initial reflections - and upon reaching a mutual understanding of the situation and your ambitions and constraints - we will articulate initial short -and long-term options.
Upon your consent with the proposed program(s) scope, we will draft one or multiple program outlines, including suggested objectives, strategies, KPIs, SLAs, budgets, and time frames.
Establish a Road Map for Customer Centricity Success
The Customer Centricity Roadmap involves all drivers of success and depending on the status of each drivers, will included many different routes. In some cases we might be able to take shortcuts, while in others we have to make a D-tour.

Roadmap routes include amongst others:
Grow and nurture Customer-Centric Leadership at all levels.
Articulate Strategic Initiatives based on the Customer Centricity principle.
Establish and evolve Encompass Marketing Management.
Implement Customer-Centric Product Design.
Lead Customer Experience Journey Design and Operationalization.
Make Staff Engagement a top priority among the management community.
Institutionalize Frontline Staff Empowerment.
Develop and manage a Customer Insight-based Customer Experience Journey.
Augment a Metrics Based Ecosystem.
Grow buy-in amongst all stakeholders by sharing Customer Centricity insights.
The Encompass Marketing Role is instrumental in the creation of enthusiasm for the benefits -and application of Customer Centricity.

Initiatives include:
Grow a strong image of Customer Centricity among all Leaders.
Establish and manage Support Programs for Organization-leaders.
Regularly evaluate the progress of Customer Centricity Initiatives.
Create a 360° Customer Centric perspective of the organization's market context.
Develop and implement tactical instruments to create internal awareness and engagement:
Easy-to-digest digital communication.
Digital interactive self-study modules.
Team/peer workshops.
Online training.
Knowledge and experience sharing platforms.
Deliver Customer Centricity Solutions that answer your context and ambition level.
We Tailor all our solutions specifically to your needs:
It is our philosophy to address each situation with the conviction that our proposition is adding value to your overall goals. In case of an operational requirement, we will propose a short term solution. At the same time we will provide you with more long term options for your consideration.

Solutions at a Strategic Level:
Our services encompass the complete spectrum of Encompass Marketing, from strategy development and service concepts, to digital marketing, e-commerce, CRM, retention and loyalty management.

We are also providing operational, hands-on support covering all aspects of Customer Journeys.

Our operational support includes:
Sublime customer insight.
Digital marketing (SEO, SEM, SMM, CR optimization).
Proposition development
Omnichannel CRM.
Web-store design.
Funnel management.
Content selection -and presentation.
Skills in Ergonomie (UX / UI) (9)
Digital CommunicationCustomer JourneyUXUX UIUser Experienceuser interfaceUX optimizationDesign ProduitLoyalty Management
Meer informatie over Ergonomie (UX / UI)
Beschrijving
Many people think that selling online is more profitable than selling in the traditional way. And although this was true for a long time, competition has become so intense that you need to design and manage all funnel conversion ratios meticulously to obtain attractive gross profits on an ongoing basis.
Customer Buying Journey Analysis
Obtain an in-depth understanding:
Stage one of creating a successful E-Commerce business is to obtain an in-depth understanding of your target audience's buying-decision journey ensuring the right tactics are being applied at the right time. Relevance is everything and you can only be relevant when you know which prospect customer is expecting what at which moment in the buying journey.

If not, you are running a major risk of either wasting a lot of marketing budget and consequently have a very high cost of conversion or have no conversion at all. We the designing, mapping, and analyses of each stage of the buying-decision Journey ensuring that a balanced commercial strategy will is agreed upon and put in place before spending a lot of budget on action-driven advertising.

Sales Funnel Design
Design the digital funnel:
The second step of a sound E-Commerce strategy is to design the digital funnel in accordance with the decision-making journey of the chosen target audience.

A sound digital funnel includes off-line touch points, as well as-the use of on-line satellite platforms, such as social media, search engines, and customer review sites. The store platform funnel design considers and caters for each stage of the purchase decision-making journey and is visible in each page.

The store platform funnel design includes:
The home page.
The landing pages.
Category and product pages.
Checkout and confirmation pages.
Support pages, such as FAQs, about us, etc.
Design of digital Customer Touchpoint presentation
The importance of intuitive digital touchpoints:
Intuitive digital customer touchpoints are more relevant than ever before due to a saturation of digital offers on one hand and increasingly experienced customers on the other hand. Digital customer touchpoints are those online and mobile interactions where consumers engage with your brand and proposition(s) across different devices, from smartphones to mobile tablets, and various channels including social media and websites.

To create stickiness, not only a platform should be very fast, user-friendly and intuitive, but also meet a series of table stakes any user is expecting nowadays from an E commerce platform.

Customer touch point design considers topics, such as:
Intuitive user interface and appealing user experience.
High-resolution photos and videos.
Seamless desktop and mobile experience.
Customer reviews and referrals.
Multiple call-to-actions (CTA) on each page.
Special offers and discounts.
Product wish and love lists.
Search boxes and filters and AI generated related items.
Frequently Asked Questions (FAQ).
Social proof to create e-trust.
Transparent security features and transparent commercial policies, etc.
Relevant payment options and detailed shipping information.
Omnichannel CRM.
NPS questionnaires at each stage of the journey.
Grow Funnel Management Effectiveness
Funnel management is the art of optimizing the sales or order conversion ratio in relation to the number of visitors. Before articulating the funnel strategy it is important to understand the customer buying journey and to decide which events and customer interactions will take place on your own platform and on other platforms and in the social media area.

In order to manage the E-commerce funnel successfully, an E-commerce platform requires a whole series of integrated tools and features embedded in the platform.

Examples of tool and features are:
Easy-to-use content management capabilities.
A user-friendly search widget.
Promotion and discount code tools.
Search engine optimized code and layout.
Funnel reporting software (e.g. Google analytics.
An integrated blog or articles section.
Email retargeting tool.
An easy-to-use checkout.
Appropriate selection of payment options (Credit card, PayPal, PO, Terms, etc.).
Conversion Rate Management and Optimization (CRO)
The sales or transaction conversion rate is the single most important metrics of your e-commerce business. The CRO process involves understanding how users move through your site, what actions they take, and what's stopping them from completing your goals.

Before you reach a sales or order conversion, there are many related leading metrics that you have to understand and manage to reach a sound conversion rate at a healthy average cost per conversion.

We use our longtime experience gained in multiple E-commerce sectors to set the required funnel metrics, resulting into the desired sales-conversion. To achieve the set goals, we will run experimental programs and measure the results while gathering customer feedback. When possible we will suggest to use AI software to reduce the time to market by measuring many aspects simultaneously.
Skills in E-commerce (11)
PPCStrategyCustomer JourneyAnalyticsCROPaid SearchSearch Engine OptimisationoptimizationfunnelsGoogle Analytics+1
Meer informatie over E-commerce
Beschrijving
We support the creation and management of all digital brand touchpoints along the customer experience journey resulting in a Net Promoter Score that surpasses that of the offline world.
Identification and Mapping of Digital Customer Touch Points
We help to identify, map and refine the customer touchpoints along the customer journey. To achieve this goal, we conduct customer research, produce benchmarks, facilitate focus group interviews, and talk with front line experts to obtain a detailed insight in the nature and scenarios of current and potential interactions. Simultaneously, we identify possible bottlenecks and re-engineer the existing procedures and standard operating procedures (SOPs).

User Interface (UI) and User Experience (UX) Design
The second step to arrive at an intuitive and user-friendly digital experience is the translation of the operational interactions, flow charts, and SOPs in intuitive and self-explanatory design and an attractive look & feel. Strong copywriting, engagements scripts, and interactive illustrations/videos are in integral part of the design process.

Review and optimization of each process step is done with the support of either AI based software, A/B testing, or multivariate testing.

Search Engine Marketing (SEM)
The art of search engine marketing starts likewise 'good old fashioned' marketing with an in-depth insight in the target customer profile and the buying decision journey.

With this information as a starting point, we begin selecting target audiences, identify search words, script a variety of ads, design landing pages and relevant call-to-actions depending on the stage of the buying decision journey. Once all of this is in place, it's going to be a matter of effective testing, improving and testing until we reach the optimal balance between target conversion rates, and cost per sale/transaction. A prerequisite for effective SEM is a sound brand image and brand trust among the target audience.

Social Media Marketing (SMM)
Social media marketing is an increasingly dominant field of digital marketing, however, it requires a strong holistic approach to achieve the desired results. Too often, social media marketing is done without having clear objectives and strategies resulting in an unknown or negative ROI.

On the basis of a holistic insight of the brand environment, we articulate the social media ambition including the selection of the right channels and platforms, the right formats and the right metrics. Depending on the situation, we select dedicated platforms and channels for the sake of maintaining the brand image, while other platforms and channels are used to build brand awareness, image and to target potential suspects or prospects by means of social media marketing campaigns.

Search engine optimization (SEO)
Although the value added of search engine optimization has reduced dramatically over the past few years due to the dominance of SEM and SMM, we are conducting analysis creating new insights in opportunities to increase the search page position of specific topics of search engines.

Affiliate Marketing
When suitable from a marketing and sales effectiveness perspective, we provide support to develop an effective tactical affiliate strategy to support short term leads and sales.
Skills in Online Advertising (21)
uiIllustrationRetargetingStrategyDigital MarketingWebsiteDevelopmentContentUsabilityAffiliate Marketing+11
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Skills in Digital Strategy (7)
Search MarketingWeb StrategyMultichannel MarketingCRM ConsultingLoyalty ManagementEnvironmental CommunicationStrategy
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Skills in Reclame (2)
Full-ServiceMobile Advertising
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Skills in Web Applicatie (2)
Product DesignSoftware Engineering
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Skills in Ontwerp (2)
Logo Graphic DesignLanding Page Design
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Skills in Evenement (1)
Event Management
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Skills in Website Creatie (3)
Landing Page DesignTechnical DesignWebsite Redesign
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Contact

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Details

https://www.e-marketing-s.com/

HoofdkantoorBellevuelaan, 2012 Haarlem, Netherlands

Encompass Marketing Solutions

Diensten

13 diensten aangeboden door Encompass Marketing Solutions

Team

15 leden in Encompass Marketing Solutions's team

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