Encompass Marketing Solutions

Haarlem, Nederland

Supporting our clients make significant and lasting improvements to their business performance. We are a boutique consulting firm helping organizations in their ambition to embed Customer Centricity principles in their DNA. We align ourselves swiftly with your needs! Due to our agile setup, we are able to align ourselves swiftly with your needs. Our value-added contribution varies from business reflection sessions to strategy workshops, and from complete projects to operational support and interim management. eMs is a typical collaborative network organization, meaning that we bring specialists aboard when you are convinced that their value-added is justified. When third party services are required, we will either partner with your preferred suppliers, or bring our carefully selected network partners. Our agile organization enables us not only to select the right specialist for the job but also maintains a low overhead allowing us to provide genuine value for money.

15 mensen in hun team

Spreekt Duits, Engels, Nederlands

Sortlist lid sinds 2019

Opgericht in 2016

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Diensten

2 diensten aangeboden door Encompass Marketing Solutions

Beschrijving
We offer hands-on expertise with the production of complete brand image studies and brand positioning strategy articulation.

Brand Positioning Studies
We manage and guide the complete process of brand positioning studies.

The activities include but are not limited to the following:

Design of research scope and research execution strategy
Universe determination
Floating and production of RFI and RFP when commissioning an external research agency
Sample drawing methodology
Questionnaire design and quality reviews
Fieldwork supervision
Evaluation, analysis, and reporting.
Brand Perceptual Mapping
What We Do
We provide full-service support to organizations in establishing brand perceptual maps.
Preparation
The brand perceptual mapping process includes the required research, technical design, and statistical analysis to interpret the results and to draw insightful conclusions. Our value added is based on the extensive experience with international brand strategy development, which we acquired over many years.

Depending on the availability of representative information, the process takes between three and fourteen weeks. When required, we will firstly conduct a brand positioning study, which is addressed in the previous section: 'brand positioning study'.

Brand Position Articulation
What We Do
We help to create a fully-fledged Brand Positioning Guide to express the organization's brand position and identity to all brand representatives.
Brand Positioning Guide (BPG) Creation
To express the brand position and identity, we help to create a Brand Positioning Guide for all internal brand representatives ensuring consistency of all brand touch points across the product portfolio and along the customer experience journey.

Main aspects of the Brand Positioning Guide are:
Target Customer segments.
Issues to be addressed.
Actual Customer constraints.
Expected Benefits.
Core Brand Proposition.
Brand Differentiators.
Inner Brand Values (how the brand makes me feel)
Outer Brand Values (wheat others think of me)
Customer Value Proposition Statement.
Brand Style Manual Development
The Brand Style Manual includes guidelines for the brand’s identity and voice, especially the logo, any typefaces used within the logo and marketing material and Web Styles to help developers keep elements like buttons and forms consistent across multiple web pages.

A well-defined Brand Style Manual helps:
To translate the brand identity consistently and recognizable along the customer experience journey.
To communicate the company's design standards to all stakeholders.
To support marketing initiatives by ensuring that all messaging are relevant and related the brand’s goals.
To ensure cohesion helping to establish a strong brand voice that resonates with the audience for building brand awareness.
Skills in Branding & Positionering (10)
BrandingBrand PositioningCorporate IdentityStrategyBrand StrategyBrand IdentityBrandRepositioningbrand portfolio managementCorporate Identity Design
Meer informatie over Branding & Positionering
Beschrijving
We help you in growing a Customer Centricity Culture in the most effective -and pragmatic fashion possible.
Regardless the status of your business or the depth of the issue, our value added is embedded in our ability to holistically assess your business context rapidly and to help you in designing tailored long term strategies and implementing short term quick wins.
Obtain a comprehensive reflection of the maturity level of applied Customer Centricity.
To guarantee you a timely value added proposal for a great value for money, we are following a straightforward approach:
Firstly, we would like to hear your story. In order to obtain a good first insight in the challenges you are facing, upon your direction, we will conduct one or multiple interviews with the main internal stakeholders.
We will also conduct a quick scan to understand the internal perception of level of customer focus amongst a larger internal audience.
Simultaneously, we will review the alignment between the Customer Centricity drivers and the applied marketing enablers (e.g. the brand position guide, applied service concept, marketing-mix elements, e-commerce implementation, and customer relationship management).
Following our initial reflections - and upon reaching a mutual understanding of the situation and your ambitions and constraints - we will articulate initial short -and long-term options.
Upon your consent with the proposed program(s) scope, we will draft one or multiple program outlines, including suggested objectives, strategies, KPIs, SLAs, budgets, and time frames.
Establish a Road Map for Customer Centricity Success
The Customer Centricity Roadmap involves all drivers of success and depending on the status of each drivers, will included many different routes. In some cases we might be able to take shortcuts, while in others we have to make a D-tour.

Roadmap routes include amongst others:
Grow and nurture Customer-Centric Leadership at all levels.
Articulate Strategic Initiatives based on the Customer Centricity principle.
Establish and evolve Encompass Marketing Management.
Implement Customer-Centric Product Design.
Lead Customer Experience Journey Design and Operationalization.
Make Staff Engagement a top priority among the management community.
Institutionalize Frontline Staff Empowerment.
Develop and manage a Customer Insight-based Customer Experience Journey.
Augment a Metrics Based Ecosystem.
Grow buy-in amongst all stakeholders by sharing Customer Centricity insights.
The Encompass Marketing Role is instrumental in the creation of enthusiasm for the benefits -and application of Customer Centricity.

Initiatives include:
Grow a strong image of Customer Centricity among all Leaders.
Establish and manage Support Programs for Organization-leaders.
Regularly evaluate the progress of Customer Centricity Initiatives.
Create a 360° Customer Centric perspective of the organization's market context.
Develop and implement tactical instruments to create internal awareness and engagement:
Easy-to-digest digital communication.
Digital interactive self-study modules.
Team/peer workshops.
Online training.
Knowledge and experience sharing platforms.
Deliver Customer Centricity Solutions that answer your context and ambition level.
We Tailor all our solutions specifically to your needs:
It is our philosophy to address each situation with the conviction that our proposition is adding value to your overall goals. In case of an operational requirement, we will propose a short term solution. At the same time we will provide you with more long term options for your consideration.

Solutions at a Strategic Level:
Our services encompass the complete spectrum of Encompass Marketing, from strategy development and service concepts, to digital marketing, e-commerce, CRM, retention and loyalty management.

We are also providing operational, hands-on support covering all aspects of Customer Journeys.

Our operational support includes:
Sublime customer insight.
Digital marketing (SEO, SEM, SMM, CR optimization).
Proposition development
Omnichannel CRM.
Web-store design.
Funnel management.
Content selection -and presentation.
Skills in Ergonomie (UX / UI) (9)
user interfaceCustomer JourneyUXUX UIUser ExperienceUX optimizationDesign ProduitLoyalty ManagementDigital Communication
Meer informatie over Ergonomie (UX / UI)

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Contact

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Details

https://www.e-marketing-s.com/

HoofdkantoorBellevuelaan, 2012 Haarlem, Netherlands

Encompass Marketing Solutions

Diensten

2 diensten aangeboden door Encompass Marketing Solutions

Team

15 leden in Encompass Marketing Solutions's team

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