Feel Right Inc.

Wat was het doel van de samenwerking?We commissioned Feel Right to produce the brand film for our electric trike — a cinematic spot introducing the product to older riders — covering concept, casting, location, the shoot, and post-production.

Wat vond je het leukst tijdens de samenwerking?The creative idea. They came back with a direction we wouldn't have arrived at internally, and the whole team — not just the founder — understood the audience we were speaking to. Our customers are older adults, a demographic most production crews get wrong, and the film speaks to them naturally. The end product stood out and still leads our homepage. Anthony has also been helpful well beyond the project itself.

Wat was het doel van de samenwerking?The objective was to create a product launch campaign that combined concept storytelling with product demonstration. We wanted the content to reflect our product philosophy and showcase the product in an engaging way. The project included the main commercial video, commercial photography, performance ad videos, BTS content, and a full set of marketing assets to support our launch.

Wat vond je het leukst tijdens de samenwerking?What impressed us most was Feel Right’s deep understanding of our product and design philosophy. They had the ability to transform product features and functional language into visual storytelling that customers could easily understand and relate to. The entire visual execution was highly professional, refined, and creative. Every detail was thoughtfully considered, resulting in content that was not only visually beautiful but also meaningful and aligned with our brand vision.

Zijn er verbeterpunten?No, they're perfect.

Wat was het doel van de samenwerking?Building brand identity. Separate ourselves from the rest of the players in our space.

Wat vond je het leukst tijdens de samenwerking?The collaboration, we came in with the heavy ideas already being done but the process of fine tuning everything was quite simple.