Koek Uden, Nederland

Project gemaakt voor Branders in de Entertainment & Events industrie voor een B2C publiek in 2020.ChallengeDevelop a scalable branding proposition and optimizing the overall gaming experience for all players.ResultFive fascinating online casinos. Each casino has a different player base which means a different branding and styling approach is required.In design sprints with our client Branders we redesigned and rebranded Slot Planet, Fruity Casa, 21 Casino, Casilando and Play Grand Casino. Next, we developed a framework on which we built all five casinos. The result? Five stunning casinos! Read more about the process beneath. Hackathon Time!For all of the five brands we created a separate, bigger project. For all five projects we traveled to Malta with a part of our team to conduct our classic Hackathons. For steps were used in these hackathons:Strategic ConceptWe start with thinking through the strategic concepts behind the app or website. Things that are important to discuss in this phase are the target audience, what they prefer and how we can serve them in the best possible way. User Experience DesignIn the meantime we think through a user friendly and accessible flow in wireframes. Besides, the brand proposition is translated to a tailor made online experience for the target audience.Redesign and rebrandingHere it all comes down to creating the perfect tone of voice and creating the perfect visual identity for the casino. When the UX-team has the flow of the app ready and all the screens thought out, the designers can start adding the paint. One casino frameworkSlot planet was the first casino on which we brought together the visual designs and wireframes. This is where we can start making the first casino work!With future development of another 4 casinos in mind, we created a custom made framework on which all 5 casinos could be built. The idea is that we created a centralized place which makes research and development faster. This creates a fast paced environment where high quality is still retained.With this foundation, we can easily develop all five brands using our framework as an important foundation. Every optimisation in one place, will directly be optimised in the other casinos at the same time. Something that comes in quite handy in rapidly changing digital markets. Continuous developmentA major part for long term success is continuous development. We believe that after creating an app, the actual work has only started. This is the point where we start emerging ourselves into the world of the users of the casino’s. The purpose: creating an even more user friendly and fitting app. How?Data analysis and user testingWhat are common tendencies, where do players struggle to find their favoured games, which push messages do they value the most, or where in the sign up flow can we make the product more convenient? Just three out of the hundreds of cases we work on every day!This is where the real impact on the most important KPI’s comes from. We look through the eyes of the end-user. No way they will ever choose for another casino!Key ingredients for success- Collaboration with the client on location (to create the perfect foundation)- Empathy: trust each other in the process to fully focus on the users needs.- Proactive thinking and being creative!

Project gemaakt voor Branders - 21 Casino in de Entertainment & Events industrie voor een B2C publiek in 2020.ChallengeTo build a fascinating high-end online casino in the world of iGaming for experienced players.ResultA web app that profoundly meets the needs of the more seasoned players who have seen it all.21 casino is one of the five iGaming products we have built for Branders Ltd., our customer. A little overview of our journey with Branders to a full, up and running online casino.21 Casino is a high-class, regal casino that is designed to hold the thrill of gambling for the seasoned player. A professional, high-class casino for regular "power users" is the general feeling. The real life imagery used in the web app, makes the overall style more appealing to this community of players.As we do with all of our projects for Branders, we began this project with a hackathon to thoroughly think about the strategy. First of all, for brand creation and to discover the needs of the end users, we used inspiring exercises. We believe that you can come up with the best possible product when you deeply know the users of the app. In order for technical development to start, the designs and user flow were created.Continuous developmentEvery day, the desires and actions of users change. That is why, to keep up with these changes, we use Continuous Development. Years after the development of the MVP, the web app is still being optimized. To offer the best product on the market, continuous research, user experience improvements and other ways to make users more comfortable with the web app are needed.

Project gemaakt voor Revino in de Wijn & Sterke Dranken industrie voor een B2B publiek in 2021.ChallengeA location to link authentic wine growers with wine buyers from all over the world.ResultAn online wine platform created in a garden located in the heart of the Belgian Ardennes. A backyard in the Belgian Ardennes!Yes! Literally. Bas and Nathalie, the founders of the platform, had this dream for a while and gave us the opportunity to stay and work in their backyard for 14 days, creating this platform from scratch. We strongly believe in a close cooperation with our customers to quickly get a good picture of the goal, the idea, the market and the target group, something that is important to create a unique brand, an appealing campaign and a matching web app.The experience of a discovery session, hackathon and the development in the open and fresh Ardennes gave us just that extra power to get the maximum out of these 2 weeks. Some coffee, internet and our laptops is all we need. So eh, hackathon on Mars soon, Elon Musk?We are proud to introduce the outcome of this exciting challenge. Take a look at our video and get a feel of how this kind of “open air creation” does the trick. DeliverablesThe most important deliverables for this trip are the result of our core building blocks [https://www.koek.nl/building-blocks]. A revino Brandbook and brand videoWe actually cannot imagine developing great online products without developing a brandbook first. This strong and authentic guideline makes things so efficient, consistent and easy. Wondering what a Brandbook looks like? Check it out here [https://www.koek.nl/brandbook]. Great designsIn fact, creating great visual designs for the web app is the next step after creating a brand book. We like to think about it this way: a great design gives users that unconscious feeling of connection to your brand. It feels trustworthy and provides a lot of ‘sticky’ power. Well thought out go-to-market strategy. The platform to connect authentic wine growers with wine buyers from all over the world. These growers and traders first must become members of the platform. That’s why we’ve created a marketing and sales campaign that stimulates the perfect customer journey for the onboarding of new members. A fascinating web app. We love creating fascinating web apps. In the end, it's all about a great and delightful product. Our UX designers and developers have collaborated to create this perfect web application that makes it easy and attractive for members to register and connect with each other through the Revino platform. How we did itWe have used our well-known methods to make this happen. We conducted an discovery session and a hackathon to obtain quality deliverables. All of this in just 14 daysSo to come to these deliverables quickly but also qualitatively, we did a discovery session and a hackathon. All of this in just two weeks! Discovery sessionBefore starting the development of a perfect online product, you want to determine the common goals when the project is a success. We do this with Key Success factors and Key performance indicators. Also, some serious questions and challenges about the initial idea will be tackled here. There is always a lot you haven’t thought about yet! The hackathonWhere the magic happens. This where the final product and brand is actually being “built”. We use creative techniques to come up with a brand identity, based on which our designers start sketching the first screens. In the meantime, our UX-designers and strategist think about the business model, marketing strategy and the structure of the eventual web app. Design sprintThe next step: the design sprint. All the collected results of the hackathon are put into one logical product. UX designers and developers jointly create a Design system. After this the developers get to developing the final product. The 14 days have flown by and there it is, the Revino web app. We call it an MVP, a minimally viable product. Not all details are taken into account, but the product does what it is supposed to do; bonding winegrowers and buyers together in a well-designed application.Continuous developmentRevino is a typical Continuous Development project. Once the MVP is launched, the ‘real’ work starts. Here are some of the next steps and product iterations: * Marketing activities to create exposure and gather new members for the platform. * Research regarding first time behaviour of users. * Improvements based on first findings of the working product. * Add new features that help the product reach it’s goals.

Project gemaakt voor MKG Koeriers in de Vervoer industrie voor een B2B publiek in 2020. Challenge Improved the online presence with a compelling user interface. Result A fascinating and neat new web app with an interface that is designed to increase conversion. With a purely optimised homepage, users can immediately ask for a personalised tender. Handy when looking for specialised transport! MKG Koeriers is not a classical transportation company. They are equipped to provide special transports. From conditioned transport to overnight quick transports. Check our website www.koek.nl/mkg-koeriers for imagery of the app!

Project gemaakt voor Wadium in de Software & Computer Services industrie voor een B2B publiek in 2020.ChallengeDevelop a new modern - user friendly interface for payrolling software.ResultAn MVP which is easy to use and has a modern feeling to it. Moreover, the app can be used by multinationals which makes it uniqueProcessDuring our collaboration with Wadium, we came up with a concept that we worked out as an MVP. It was important the product contained a couple of must haves. It had to feel modern and intuitive and also it shouldn’t feel like standard corporate software. The end product is a user-friendly payrolling app that has a modern feel and is definitely not a ‘standard software app’. The app is different because it can also be used by multinationals. The app supports international payrolling, so an international organization can do all of its payrolling business in one location. We started with a hackathon and the next steps were designing and prototyping. We immersed ourselves in the complex world of administrative work to get a basic understanding of how it works. With this information, we started the design process. For good usability of the app we consulted our UX masters. Wadium was one of our first customers where we made several different versions of prototypes. After a couple of iterations and reviews about the look and feel we came up with a concept and started with the development of the app.Next step? Showing demos to potential customers and continue developing.

Project gemaakt voor Ratio Case in de Software & Computer Services industrie voor een B2B publiek in 2020.De ChallengeHet realiseren van een slim concept tot een aansprekende interface.Het ResultaatHet Minimum Viable Product van een web app met een aantrekkelijke interface en feilloze gebruikerservaring. Over Ratio caseDe app dient als middel om inzicht te geven in complexe systemen doormiddel van een specificatietaal. Koek heeft gezorgd voor de front-end visuals en deze omgetoverd naar een app die intuïtief goed werkt voor eindgebruikers.De kansDe wens was simpel: zelf een interface onderhouden in de Ratio-app. De juiste vraag aan het adres van Koek. De oplevering? Een app waarbij de volledige gebruikersbeleving en het ontwerp van de interface een make over krijgen. De oplevering bestaat uit zowel een visueel als een digitaal Design system, een systeem waarmee het eenvoudig consistentie in design is door te brengen door de gehele applicatie. Wat daaruit rolt is een volledige werkende web app met een sterke UX-ontwerp en interface design. ProcesOm dit alles tot een succes te maken is het natuurlijk van belang om alles te leren over de high-tech systeemontwikkeling. Dit doen we door middel van onderdompel sessies die wij “discovery sessies” noemen. Hierin ontdekken we de wereld van onze klanten, een essentieel onderdeel om uiteindelijk een goed werkend product te ontwikkelen. Het vervolg is een hackathon van 2 dagen waarin de volledige app opnieuw wordt ingericht. Hiervoor kijken we bijvoorbeeld naar andere software die eindgebruikers regelmatig gebruiken. Op basis van observaties zoekt een designer naar de juiste visuele stijl om een neutrale interface te vinden die wel modern oogt en zich kan onderscheiden op het gebied van gemak ten opzichte van andere software producten in de branche. Nadat het visuele ontwerp klaar staat wordt vervolgens de ontwikkeling gestart. Dit is een continu proces van het verbeteren van performance en visuele stijl. Na vier weken ontwikkelen met de klant op locatie staat de nieuwe app klaar.VervolgWanneer de app in gebruik wordt genomen, wordt onderzocht of de aannames die eerder zijn gedaan ook echt kloppen en of de eindgebruikers de producten ervaren zoals dat verwacht werd. Daarna is het kwestie van doorontwikkelen.