LightHouse Agency

Wat was het doel van de samenwerking?We had enough enquiries coming in, but too many of them never became appointments. We wanted to improve the booking rate and attract patients who were a better fit for the treatments we wanted to grow.

Wat vond je het leukst tijdens de samenwerking?The biggest difference was that they started looking at our calendar and treatment value, not just the number of leads. That changed how we looked at marketing and made the results much easier to connect with what was happening in the clinic.

Wat was het doel van de samenwerking?We needed to improve the quality of leads coming from paid campaigns. The old setup was generating too many contacts that were not a good fit for our product, so the goal was to lower acquisition cost and bring in leads with a much better chance of turning into real sales conversations.

Wat vond je het leukst tijdens de samenwerking?What we appreciated most was that they looked beyond campaign performance alone. They worked on the full acquisition flow — from targeting and landing pages to qualification and CRM logic — which made the results much more meaningful for our sales team.

Wat was het doel van de samenwerking?We had a large catalogue and knew that some products were performing much better than others, but our advertising setup did not reflect that. We wanted to stop treating every category the same and put more budget behind the products that actually made commercial sense.

Wat vond je het leukst tijdens de samenwerking?What stood out was how much attention they paid to the catalogue itself. They looked at margins, product groups, seasonality and feed quality instead of only changing bids inside Google Ads. It felt much closer to e-commerce management than typical campaign management.

Zijn er verbeterpunten?Some of the first changes took time to show their full effect because of seasonality in our category. More forecasting around seasonal peaks from the very beginning could have made planning even easier.