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Minimalist Agency

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Cuauhtémoc, Mexico
Performance + Creators + Meting | TikTok/Google/Meta Partner | Mexico City
Minimalist Agency is een in Mexico-Stad gevestigd performance marketing- en creatief partnerbureau dat opereert als Revenue Systems Partner. We stimuleren meetbare groei door betaalde media, creators/influencers, social-first productie en metingen te verbinden—zodat resultaten duidelijk, herhaalbaar en schaalbaar zijn (ROAS, CPA/CAC, conversieratio, omzetbijdrage). We zijn een officiële Google Premier Partner, Meta Business Partner en TikTok Marketing Partner, waarbij we platformexpertise combineren met culturele vloeiendheid in Mexico/LATAM. Diensten • Performance Marketing: Google Ads, Meta Ads, TikTok Ads, Amazon Ads (full-funnel setup + optimalisatie) • App Groei / Gebruikersacquisitie: app-installaties + herbetrokkenheid + funnelmeting (MMP setup/optimalisatie indien van toepassing) • Meting & Analyse: GA4/GTM event tracking, dashboards, attributie/incrementaliteit indien van toepassing, CRO-ondersteuning • Influencer / Creator Marketing (performance-gedreven): schaalbare programma's met meetbare tracking (UTMs, links, codes, scorekaarten) • Creatie & Productie: social-first strategie, UGC, korte video, performance creatives, snelle iteratie/testen • BTL / Activiteiten & Ervaring: fysieke ervaringen gekoppeld aan digitale distributie en meetbare KPI's (bewustzijn + conversie) • Commerce: TikTok Shop-inschakeling en conversietracking indien relevant Industrieën & klanten omvatten auto-industrie, tech, DTC, lifestyle en premium huishoudelijke apparaten—SharkNinja, Zeekr, Lynk & Co, AMD, Qualcomm, Bitso, Reebok, Miele en 30+ merken. Waarom Minimalist Eén verantwoordelijk operationeel systeem (media + creators + creatief + meting), transparante rapportage, wekelijkse optimalisatiecadans en toegang tot platformpartners (ondersteuning + bèta's).
45 mensen in hun team
Spreekt Spaans, Engels, Italiaans
4 projecten in hun portfolio
Sortlist lid sinds 2025
Opgericht in 2014
2 awards gewonnen
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Diensten

9 diensten aangeboden door Minimalist Agency

Naam van dienst
Niveau van ervaring
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  • Beschrijving
    Performance advertising built for measurable growth (not vanity metrics). Minimalist is a Google, Meta and TikTok Partner in Mexico, with a tracking-first methodology and creative testing system designed to improve ROAS/CAC over time. We don’t “run ads”: we build a conversion engine with clear reporting, clean measurement and weekly optimization cycles. Best for: eCommerce, DTC, Apps, B2B/SaaS, Automotive. Deliverables: campaign strategy, media plan, account structure, tracking alignment, dashboards, weekly optimizations & learnings.
    Skills in Reclame (10)
    Facebook AdsGoogle Tag ManagerDigital AdvertisingPerformance MarketingAnalyticsGoogle AdsPaid MediaApp AdvertisingeCommerce MarketingAmazon Advertising
    Projecten in Reclame (4)
    SharkNinja Mexico: 131M Views & 848 Pieces with Influencer System - Reclame
    Bitso Increases User Registrations by 5x and Conversion Rate by 400% - Reclame
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Reclame
    Edenred: +259% TikTok Conversions with Lead Ads & Influencers - Reclame
    Klanten in Reclame (4)
    SharkNinjaHuishoudelijke Producten | national
    BitsoBanken & financiële instellingen | international
    AMDTechnology Hardware & Equipment | international
    EdenredBanken & financiële instellingen | national
    Meer informatie over Reclame
  • Beschrijving
    Influencer marketing operated like a system: sourcing, negotiation, QA, compliance and performance measurement—at scale. Our advantage isn’t “having influencers”; it’s operating better than traditional agencies with direct talent relationships, repeatable SLAs, rights management and Perfluencer execution (organic proof → paid scaling via whitelisting/paid usage when ROI matters). Best for: launches, always-on UGC, performance creative pipelines, category leadership. Deliverables: curated shortlist + scorecards, contracts/rights, creator briefs, QA, weekly insights, amplification plan.
    Skills in Influencer Marketing (16)
    Brand ActivationInfluencerSocial Media InfluencerB2B Influencer MarketingInstagram InfluencerCelebrity MarketingMacro influencersInfluencer StrategyInfluencer affiliationYoutube Influencers+6
    Projecten in Influencer Marketing (3)
    SharkNinja Mexico: 131M Views & 848 Pieces with Influencer System - Influencer Marketing
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Influencer Marketing
    Edenred: +259% TikTok Conversions with Lead Ads & Influencers - Influencer Marketing
    Klanten in Influencer Marketing (3)
    SharkNinjaHuishoudelijke Producten | national
    AMDTechnology Hardware & Equipment | international
    EdenredBanken & financiële instellingen | national
    Meer informatie over Influencer Marketing
  • Beschrijving
    Digital strategy that connects brand, channels and revenue. We design full-funnel plans you can execute: positioning + messaging, channel roles, budget logic, measurement and a testing roadmap. Built for modern platforms where automation is real—so we focus on what still moves the needle: creative direction, first-party signals, tracking integrity and experiment velocity. Best for: scaling brands, new market entry, fixing inefficient funnels. Deliverables: strategy deck, 90-day plan, KPI framework, measurement plan, experiment backlog.
    Skills in Digital Strategy (10)
    Online MarketingSearch Engine MarketingDigital AnalyticsDigital Media MarketingDigital ConsultingDigital Marketing StrategyDigital TransitionTraffic AcquisitionDigital MarketingWeb Marketing
    Projecten in Digital Strategy (3)
    SharkNinja Mexico: 131M Views & 848 Pieces with Influencer System - Digital Strategy
    Bitso Increases User Registrations by 5x and Conversion Rate by 400% - Digital Strategy
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Digital Strategy
    Klanten in Digital Strategy (3)
    SharkNinjaHuishoudelijke Producten | national
    BitsoBanken & financiële instellingen | international
    AMDTechnology Hardware & Equipment | international
    Meer informatie over Digital Strategy
  • Beschrijving
    Always-on online advertising across Meta, Google, TikTok, Microsoft and other paid channels—built for platform automation and modern attribution constraints. We combine broad delivery with strong first-party signals, Conversion APIs/server-side where needed, and a creative-first testing cadence to keep performance stable as audiences and algorithms shift. Best for: eCommerce and lead gen teams that need predictable CPA/ROAS. Deliverables: campaign setup, bid strategy, creative rotation, tracking QA, dashboards, weekly optimizations.
    Skills in Online Advertising (16)
    RetargetingSEADigital AdvertisingPerformance MarketingSocial Media AdvertisingSearch Engine AdvertisingDisplay AdvertisingMobile AdvertisingPaid MediaAmazon PPC+6
    Projecten in Online Advertising (2)
    Bitso Increases User Registrations by 5x and Conversion Rate by 400% - Online Advertising
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Online Advertising
    Klanten in Online Advertising (2)
    BitsoBanken & financiële instellingen | international
    AMDTechnology Hardware & Equipment | international
    Meer informatie over Online Advertising
  • Beschrijving
    Analytics and tracking that executives can trust. We implement measurement systems that survive privacy changes: GTM/GA4 governance, Conversion APIs, server-side tagging, deduplication and QA. The goal is simple: improve decision-making and campaign optimization with reliable data, clear definitions and real-time dashboards. Best for: brands scaling paid media, multi-touch funnels, eCommerce, CRM-driven businesses. Deliverables: tracking blueprint, implementation, validation checklist, dashboards, documentation & governance.
    Skills in Web analytics / Big data (12)
    Data VisualizationVideo AnalyticsVisitor TrackingWeb StrategyData ConsultingData ReportingData QualityBig Data MarketingConversion TrackingConversion Rate Tracking+2
    Projecten in Web analytics / Big data (3)
    SharkNinja Mexico: 131M Views & 848 Pieces with Influencer System - Web analytics / Big data
    Bitso Increases User Registrations by 5x and Conversion Rate by 400% - Web analytics / Big data
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Web analytics / Big data
    Klanten in Web analytics / Big data (3)
    SharkNinjaHuishoudelijke Producten | national
    BitsoBanken & financiële instellingen | international
    AMDTechnology Hardware & Equipment | international
    Meer informatie over Web analytics / Big data
  • Beschrijving
    Growth marketing as a disciplined experimentation engine: acquisition + conversion + retention, supported by measurement integrity. We run structured growth sprints to improve CAC, conversion rate and LTV, prioritizing the highest leverage tests across creative, funnel and channel mix. Best for: DTC, SaaS, apps, fast-scaling brands. Deliverables: growth audit, KPI model, test roadmap, weekly sprints, dashboards, learnings archive.
    Skills in Growth Marketing (8)
    Lead GenerationConversion Rate OptimizationGrowth HackingCustomer AcquisitionB2B Lead GenerationLead OutreachGrowth AuditCTR Optimisation
    Project in Growth Marketing (1)
    SharkNinja Mexico: 131M Views & 848 Pieces with Influencer System - Growth Marketing
    Klant in Growth Marketing (1)
    SharkNinjaHuishoudelijke Producten | national
    Meer informatie over Growth Marketing
  • Beschrijving
    Performance-first video production for ads and social. We produce content designed for platform behavior (hooks, retention, native formats) and for testing at scale—so creative becomes a controllable lever for growth. From UGC-style vertical to hero assets, always optimized for the channel it runs on. Best for: paid social, TikTok/Reels, product education, launch moments. Deliverables: concepts, scripts, production, editing, cutdowns, ad-ready variations.
    Skills in Video Productie (21)
    Video MarketingAftermovieVideo EditingVideo ShootingFilmmakingVisual EffectsVoice OverAudiovisual ProductionDrone ShootingSpecial Effects (SFX)+11
    Project in Video Productie (1)
    SharkNinja Mexico: 131M Views & 848 Pieces with Influencer System - Video Productie
    Klant in Video Productie (1)
    SharkNinjaHuishoudelijke Producten | national
    Meer informatie over Video Productie
  • Beschrijving
    Media planning grounded in business goals and measurement reality. We define channel roles, budget allocation, flighting and KPI targets, with a plan built to be executed and optimized (not a “pretty spreadsheet”). Strong measurement dependencies upfront so performance can be improved confidently. Best for: multi-channel brands, launches, scaling spend, mixed online/offline. Deliverables: media plan, budget split, forecast ranges, timelines, KPI targets, reporting template.
    Skills in Media Planning (5)
    Media BuyingMedia StrategyStrategic PlanningMedia MonitoringMedia Coverage
    Projecten in Media Planning (2)
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Media Planning
    Edenred: +259% TikTok Conversions with Lead Ads & Influencers - Media Planning
    Klanten in Media Planning (2)
    AMDTechnology Hardware & Equipment | international
    EdenredBanken & financiële instellingen | national
    Meer informatie over Media Planning
  • Beschrijving
    Content strategy designed to feed both brand and performance. We build a system: pillars, formats, hooks, distribution rules and a production cadence that generates consistent output. It’s not “posting more”—it’s building a content engine that improves discovery, retention and conversion. Best for: always-on social, creative volume for paid media, content-led growth. Deliverables: content playbook, monthly calendar, creative briefs, distribution rules, measurement framework.
    Skills in Content Strategy (6)
    Storytellingsocial listeningSocial Content StrategyContent AdvertisingTarget Audience DefinitionMultilingual Content
    Projecten in Content Strategy (2)
    AMD LATAM: +152% High-Intent Growth & 43% Unit Sales Surge - Content Strategy
    Edenred: +259% TikTok Conversions with Lead Ads & Influencers - Content Strategy
    Klanten in Content Strategy (2)
    AMDTechnology Hardware & Equipment | international
    EdenredBanken & financiële instellingen | national
    Meer informatie over Content Strategy
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Team

45 leden in Minimalist Agency's team

Minimalist Agency cover
VerhaalWhen Rigel Barros returned to Mexico in 2015, he noticed an obsession: agencies measured vanity metrics instead of results. He founded Minimalist to prove measurement + creativity wins. Today, led by Alexis Soubran (CEO), Marlon Vazquez (Performance), and Omar Osorio (Creative), the agency scales predictable growth.
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Prijzen

Minimalist Agency heeft 2 awards gewonnen

TikTok Heroes Top 32025-11-01advertising
Google Premier Partner Award2019-11-01Best App Campaign

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Contact

Contact gegevens van Minimalist Agency

Details

https://minimalist.mx
  • HoofdkantoorGuadalajara 7, Roma Norte, Mexico City, CDMX, Mexico
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