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Project gemaakt voor Jagermeister Maxxium in de Wijn & Sterke Dranken industrie voor een B2C publiek in 2019. How do you make Jägermeister relevant in a season that is overflowing with bubbles and glühwein? Our research showed an interesting opportunity: after the long 1st and 2nd Christmas Day with the family, young people want to let loose – with their friends. That’s why we introduced a new holiday which had a natural fit with the brand. Because you can really get into the spirit on Third Christmas Day. Which made December a 26% more festive month for the brand as well 😉
Project gemaakt voor KLM in de Luchtvaart en ruimtevaart industrie voor een B2C publiek in 2019. A new proposition to connect with future frequent flyers After you’ve graduated from high school, there’s only one thing you want: to enjoy your freedom, grab your backpack and travel the world. Tapping in on the graduates’ tradition of hanging the schoolbag on the national flag, some sleepy graduates found that KLM secretly put something in their school bag that made this dream come true.
Project gemaakt voor Whoppah in de E-commerce industrie voor een B2B / B2C publiek. Launching a shiny first class player in a dusty second hand market Scrolling through endless pages of uselessness, dodgy sellers and time-consuming negotiations without result. The online secondhand market was in need of a revolution. That’s why we were really happy to co-create Whoppah. The next generation digital marketplace. Whoppah is the most qualitative secondhand marketplace, where you buy and sell good products for great prices. Its launch has been a success with over 10.000 downloads in the first week and now they rapidly want to expand to other markets soon. We took responsibly for the brand positioning, app design & functionalities and campaign of Whoppah. We love how it all turned out and so does Elle, Cosmopolitan and Sprout.
Project gemaakt voor Het Concertgebouw in de Entertainment & Events industrie voor een B2B / B2C publiek.Unleashing the power of Classical music.How do you get youngsters to listen to Classical music? Since Bach loses to Boef when it comes to listenability, we needed to offer a different incentive to turn them to Classical music. That’s why we’ve turned the focus from the beautiful melodies to the many wondrous workings of Classical music. Research indicates that Classical music packs more than just the ability to move you. Apparently, its sweet melodies help you get better grades at school, look more attractive on dates and give you a heavenly nights sleep. That’s why we’ve created a bunch of short animatics and used these to promote special classical events that could enrich youngster’s lives.