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NOTHIN'

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Parijs, Frankrijk
Branding- en creatieve studio in Parijs (11e) — mode, luxe, tech. Geen stijl, maar een perspectief.
Nothin' is een onafhankelijke branding- en creatieve studio gevestigd in Parijs (11e arrondissement), op het kruispunt van mode, luxe en tech. Merkidentiteit, editorial, art direction, websites, campagnes, evenementen en AI-systemen — ontwikkeld zodat één idee alles kan worden. De studio is AI-native: de productie (variaties, systemen, automatisering) draait op een intern gebouwde infrastructuur. De creatieve leiding blijft strikt menselijk — AI kan de 200 variaties produceren, maar niet de beslissing nemen. Het verifieerbare resultaat: de eigen site van de studio, noth.in, won de Awwwards Portfolio Honors (augustus 2026) en ontving Awwwards Site of the Day (10 augustus 2026), een Awwwards Honorable Mention, FWA of the Day (6 juli 2026), een Communication Arts Webpick en een selectie van Muzli. Tot de klanten behoren LGM, France Chimie, MOVA en Utopia Coffee. Opgericht en geleid door Sara Guedj, Frans-Brits (strategie en creatieve leiding), samen met Pierre Patrault (partner, UX) en een netwerk van senior freelance talent — per project samengesteld. De studio werkt native in het Frans en Engels, in Parijs en Londen. Eén regel: nooit lauw.
5 mensen in hun team
Spreekt Engels, Frans
9 projecten in hun portfolio
Sortlist lid sinds 2026
Opgericht in 2026
5 awards gewonnen
5/5
(1 review)

Diensten

6 diensten aangeboden door NOTHIN'

Naam van dienst
Niveau van ervaring
Gerelateerde beoordelingen
Vanaf
  • Beschrijving
    Branding for brands that want a point of view, not a style. We've dissected a hundred luxury identities: none has a "style" — they have a perspective, and style is the consequence. So we start where it matters: positioning, then an idea strong enough to become anything. Creative direction stays human; our AI infrastructure produces the system around the idea — identity, editorial, design system, every declination — built to perform everywhere your brand lives, from packaging to paid social. Verifiable result: our own site, noth.in, took Awwwards Site of the Day and FWA Gold. Starting price covers positioning and core identity; full brand worlds are scoped per project.
    Skills in Branding & Positionering (20)
    Branding & PositioneringPositioneringDigitale BrandingInternationale BrandingProduct BrandingOnline BrandingBranding & PositioneringBranding PositioneringBedrijfs BrandingBedrijfs Branding+10
    Projecten in Branding & Positionering (8)
    noth.in — the studio's manifesto site - Branding & Positionering
    LGM — Swiss clarity for French engineering - Branding & Positionering
    MOVA — the movement, made conscious - Branding & Positionering
    Haptify — branding the forgotten sense - Branding & Positionering
    Klanten in Branding & Positionering (4)
    Nothin' (self-initiated)Marketing & Reclame
    LGMIndustriële Goederen en Diensten
    MOVASport
    HaptifyConsumer Electronics
    Meer informatie over Branding & Positionering
  • Beschrijving
    Content with a spine, not a calendar. We build editorial systems: a brand voice sharp enough to recognise in one line, themes that come from positioning — an opinion, a real example, a concrete detail — never filler. AI doesn't threaten creatives; it threatens filler. Our infrastructure produces and declines the content, humans decide what deserves to exist. And we build for where attention actually goes: formats per channel, distribution thinking, and content structured to be cited by AI assistants (AEO) — the search that's replacing search. Posting daily without an idea is posting your own dilution; we'd rather you post less, and land.
    Skills in Content Strategy (20)
    Content StrategieSocial MediaMedia StrategieSociale content strategieSocial Media GroeiSocial Media ManagementSocial Media MarketingStrategieSEO StrategieSocial Media Campagne+10
    Projecten in Content Strategy (2)
    noth.in — the studio's manifesto site - Content Strategy
    Utopia — where taste meets meaning - Content Strategy
    Klanten in Content Strategy (2)
    Nothin' (self-initiated)Marketing & Reclame
    UtopiaDranken
    Meer informatie over Content Strategy
  • Beschrijving
    Advertising by a creative studio with a growth engine behind it. We treat ads as creative objects — a point of view, a visual world, copy people remember — because on paid social, the creative is the targeting. One strong idea, declined into dozens of variations on our AI production infrastructure, then run like a lab: angles tested, winners scaled, creative fatigue caught before it burns budget. A human makes every call that matters. Weekly reporting on real outcomes — leads, bookings, revenue — never vanity metrics. Starting price covers concept, setup and the first month of management; media budget separate.
    Skills in Reclame (27)
    Marketing DisplayMarketingonline public relationsSocial Media MarketingDigitale ReclameDisplay AdvertisingReclame & MarketingDigitale CampagneSocial Media AdverterenSocial Media Campagne+17
    Project in Reclame (1)
    MOVA — paid social with a creative engine - Reclame
    Klant in Reclame (1)
    MOVASport
    Meer informatie over Reclame
  • Beschrijving
    Events as brand statements — a room is a medium. We concept and produce brand moments: industry summits, launches, conferences — from the founding idea and scenography down to production and the morning-after follow-up. Same discipline as our brand work: one strong idea, executed to the millimetre, nothing decorative that doesn't mean something. And same growth logic, because an event is a funnel with chairs: invitations, attendance, conversations, pipeline — designed and measured as such, so the event earns its budget in relationships, not applause. Our AI infrastructure absorbs the production grind; humans make every call in the room. Starting price covers concept and creative direction; production is scoped per format.
    Skills in Evenement (21)
    EvenementCorporate Evenement PlanningEvent ManagementEvent MarketingEvenementconceptualisatieLiefdadigheid Evenement Managementcorporate evenement plannignEvenementenorganisatieEvenementenfotografieEvenement Planning+11
    Project in Evenement (1)
    France Chimie — chemistry, reframed - Evenement
    Klant in Evenement (1)
    France ChimieIndustriële Goederen en Diensten
    Meer informatie over Evenement
  • Beschrijving
    Digital strategy that starts with a point of view, not a channel list. We map where your brand should play — site, social, paid, email — and what it should say there, from one positioning down to the funnel: who you reach, with which idea, measured against what. We build the operating system behind it too: tracking that tells the truth, dashboards people actually read, automation where it saves judgment and never where it replaces it. AI runs the plumbing; humans make the calls. You leave with a plan your team can execute Monday morning — priorities, channels, budgets, KPIs — not a deck that dies in a drawer.
    Skills in Digital Strategy (22)
    Digitale StrategieMarketing StrategieWeb StrategieMedia StrategieSocial Media GroeiSocial Media MarketingDigitaal MarketingadviesDigitaal MarketingSEO StrategieDigitale Media Marketing+12
    Project in Digital Strategy (1)
    MOVA — paid social with a creative engine - Digital Strategy
    Klant in Digital Strategy (1)
    MOVASport
    Meer informatie over Digital Strategy
  • Beschrijving
    UX by a creative studio — interfaces with a point of view that still convert. Led by Pierre Patrault, partner and UX lead: user flows mapped from real behaviour, wireframes to full design systems, and one discipline throughout — every interaction is decided, never decorated. An award-winning site is not a complicated site; it's one where each click earns its place. We design with the funnel in mind (landing to lead, browse to booking) and iterate on analytics, not opinions. Verifiable proof: our own site, noth.in — Awwwards Site of the Day, FWA Gold. Starting price covers UX audit and core flows; full products scoped per project.
    Skills in Ergonomie (UX / UI) (20)
    Ergonomie UX/UIInterface DesignUser Experience OptimizationUX OptimalisatieUX DesignUser ExperienceGebruikersonderzoekergonomie ux uiUI Ontwerpui ux+10
    Projecten in Ergonomie (UX / UI) (4)
    noth.in — the studio's manifesto site - Ergonomie (UX / UI)
    LGM — Swiss clarity for French engineering - Ergonomie (UX / UI)
    Aurbse — a living instrument for reading territory - Ergonomie (UX / UI)
    In_Cognita — the invisible, made visible - Ergonomie (UX / UI)
    Review in Ergonomie (UX / UI) (1)
    MARIDAT STEPHANE
    Klanten in Ergonomie (UX / UI) (4)
    Nothin' (self-initiated)Marketing & Reclame
    LGMIndustriële Goederen en Diensten
    AurbseOverheid
    in_cognitaManagement Consulting
    Meer informatie over Ergonomie (UX / UI)
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Team

5 leden in NOTHIN''s team

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Prijzen

NOTHIN' heeft 5 awards gewonnen

Awwwards2026-08-01Portfolio Honors — Winner
Awwwards2026-08-01Site of the Day
Muzli2026-07-01Editorial pick
FWA2026-07-01FWA of the day

Reviews

1 reviews voor NOTHIN'

5/5
(1 reviews)
MS
MARIDAT STEPHANEMARKETING DIRECTOR bij LGM
ServiceErgonomie (UX / UI)
5/5
Begroting
Kwaliteit
Plan
Samenwerking

Wat was het doel van de samenwerking?LGM has launched a complete overhaul of its brand identity aimed at clarifying its value proposition, modernizing its image, and bringing a new energy to the company at a crucial moment in its history. This revamp was accompanied by the creation of a new website, which serves as the flagship of this new identity. It’s in this particular aspect that NOTHIN' has supported us.

Wat vond je het leukst tijdens de samenwerking?We are especially grateful for the originality and relevance of the creative proposal as well as for meeting the - tight! - deadlines (design and completion of the website in less than 6 months : right in time for the launch of the new brand identity on the opportunity of a major trade fair).

NOTHIN''s antwoord:Thank you, Stéphane. This was a rebrand with a hard deadline attached to it — the new identity had to exist, in full, on a trade fair stand. That constraint shaped everything: it forced early decisions and kept the work honest. Delighted it landed the way it did, and grateful for LGM's trust at a pivotal moment.

MARIDAT STEPHANE beveelt dit bureau aan

ServiceErgonomie (UX / UI)
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Contact

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Details

  • Hoofdkantoor47 Boulevard de Charonne, Paris, France