Befoolish Amsterdam, Nederland

Normal is boring. Be foolish. Amsterdam based Branding Agency, simply creating brands that people want to fuck with. 👉👌  A brand is a person’s gut feeling about a product, a service or a company. Branding is the process of creating that feeling into people’s minds. Today's customers want more than products, more than features, more than benefits, even more than experiences. They want meaning. They want a sense of belonging. Most of the times people buy one brand over the another because they feel it reflects their personal identity or one that they wish to create. People no longer buy brands. They join brands. This is why we focus on creating brands that are more like tribes which are shaped by users or consumers.