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Both

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New York City, Verenigde Staten
Wij creëren de identiteit waar merken naartoe groeien en de aanwezigheid om deze tot leven te brengen.
www.globalboth.com Both is een wereldwijd creatief bureau dat merkstrategie, visuele identiteit, design en productie combineert in één continu proces. We helpen bedrijven vorm te geven aan wie ze zijn, te bepalen hoe ze zich presenteren en hun merk tot leven te brengen door middel van samenhangende visuele systemen en hoogwaardige content. Ons werk verbindt merkdenken met uitvoering in de echte wereld, van identiteitsontwikkeling en visuele talen tot fotografie, video, motion en marketingmateriaal. Door strategie en productie samen op te bouwen, zorgen we ervoor dat merken niet alleen theoretisch en conceptueel sterk zijn, maar ook consistent presteren op elk contactpunt. Of het nu gaat om het lanceren van iets nieuws, het ontwikkelen van een bestaand merk, of het creëren van doorlopende marketingcontent, we opereren als een creatieve partner die de kloof overbrugt tussen de vroegste strategische fase en de uiteindelijke marktintroductie. Veel merken worstelen om strategie te vertalen naar een reële aanwezigheid, of om geweldige content om te zetten in een consistente merkervaring. Both is opgericht om die kloof te overbruggen, door merkdenken af te stemmen op creatieve uitvoering, zodat elke beslissing, elk activum en elke interactie in dezelfde richting gaat.
6 mensen in hun team
Spreekt Engels, Hebreeuws, Spaans, Arabisch, Servisch
5 projecten in hun portfolio
Sortlist lid sinds 2026
Opgericht in 2025
4.91/5


Diensten

8 diensten aangeboden door Both

Naam van dienst
Niveau van ervaring

Gerelateerde beoordelingen
Vanaf

  • Beschrijving
    Most companies treat video as a deliverable. A checkbox on the marketing plan. Something to hand off to a production house with a brief and a deadline. The result is content that looks fine and says nothing. We treat video as a brand medium. Every project — whether it's a hero film, a product explainer, a founder story, or a social series — starts with the same question: what does this need to make someone feel, and what does it need to make them do? The creative drives the format, not the other way around. Our scope shifts with what the project actually needs. Sometimes that means leading the full creative and directing on-set with a vetted crew behind us. Sometimes it means coming in as creative directors and shaping the work that a production partner executes. We don't have a fixed model because good production doesn't work that way — what matters is that the creative vision stays intact from brief to final cut, regardless of who's holding the camera. The range covers brand films and hero content, product demos and explainers, founder and team stories, and social-native formats built for how people actually watch. What connects them isn't format — it's that each one is built to do something specific for the brand that commissioned it.
    Skills in Video Productie (14)
    Drone ShootingVideo MarketingPost ProductiePre-productieVisuele EffectenSpeciale Effecten (SFX)Video EditingVideo ShootingCreatieve VideoFilmmaking+4
    Projecten in Video Productie (2)
    Tokin' Jew - Content Production - Video Productie
    Goldberg's Bagels - Brand Film - Video Productie
    Klanten in Video Productie (2)
    Tokin' JewFarmaceuten & Biotech | regional
    Goldberg's BagelsVoedsel | regional

    Meer informatie over Video Productie


  • Beschrijving
    Both approaches branding as a system, one built from the inside out, starting with what a company actually believes, how it talks, and where it's going. The visual identity follows the thinking, not the other way around. Our branding engagements cover the full range: positioning and messaging, naming and verbal identity, visual identity design, brand guidelines, and the production of everything that makes a brand real Every engagement starts with a deep strategy and discovery session, we slow everything down before speeding anything up. We ask the questions most design processes skip: real differentiators, actual audience, where the company needs to be in two years. By the time we move into creative development, direction isn't guessed at, it's built together. The phase we live for is when verbal and visual start talking to each other. When a design captures the same tension as the positioning. When the identity stops feeling chosen and starts feeling inevitable. That's when a brand gets a point of view, and that's the only outcome worth delivering.
    Skills in Branding & Positionering (16)
    Brand DesignMerk IdentiteitMerk BenamingBedrijfsidentiteitCorporate Identiteit OntwerpDigitale BrandingVisuele IdentiteitBranding & PositioneringMerkopbouwMerkstrategie+6
    Projecten in Branding & Positionering (4)
    Tokin' Jew - Content Production - Branding & Positionering
    Metropoline - Branding & Positionering
    Cafe Rothschild- Brand Identity & Social Content - Branding & Positionering
    Arxion's Brand identity - Branding & Positionering
    Reviews in Branding & Positionering (3)
    Lin Cohen
    Daniel Fields
    Mendy Shalom
    Klanten in Branding & Positionering (4)
    Tokin' JewFarmaceuten & Biotech | regional
    MetropolineVervoer | regional
    Cafe RothschildRestaurants | national
    ArxionSoftware & Computer Services | international

    Meer informatie over Branding & Positionering


  • Beschrijving
    A company's visual library is one of the most underestimated brand assets it has. The wrong photography — generic stock, inconsistent lighting, portraits that look like passport photos — quietly undermines everything the brand is trying to say. The right photography does the opposite. We work across brand and campaign shoots, product photography, founder and team portraits, and editorial and lifestyle content. Sometimes we're directing on set with a photographer we've brought in. Sometimes we're shooting directly. What stays constant is creative ownership — we art direct every shoot, and we don't hand that off. Before we talk locations, lighting, or talent, we establish what the images need to communicate. Photography that isn't rooted in brand strategy just becomes content. We're not interested in content for its own sake.
    Skills in Fotografie (9)
    Foto EditingFotoshootProduct FotografieCommerciële FotografieCreatieve FotografieEvenementenfotografieVoedselfotografieOutdoor FotografieOmgevingsfotografie
    Projecten in Fotografie (3)
    Tokin' Jew - Content Production - Fotografie
    Cafe Rothschild- Brand Identity & Social Content - Fotografie
    Goldberg's Bagels - Brand Film - Fotografie
    Klanten in Fotografie (3)
    Tokin' JewFarmaceuten & Biotech | regional
    Cafe RothschildRestaurants | national
    Goldberg's BagelsVoedsel | regional

    Meer informatie over Fotografie


  • Beschrijving

    Geen beschrijving opgegeven voor deze service.

    Skills in Grafische Identiteit (1)
    Identiteitsontwerp
    Projecten in Grafische Identiteit (4)
    Tokin' Jew - Content Production - Grafische Identiteit
    Metropoline - Grafische Identiteit
    Cafe Rothschild- Brand Identity & Social Content - Grafische Identiteit
    Arxion's Brand identity - Grafische Identiteit
    Reviews in Grafische Identiteit (2)
    Sahar Tzur
    Livnat Dan
    Klanten in Grafische Identiteit (4)
    Tokin' JewFarmaceuten & Biotech | regional
    MetropolineVervoer | regional
    Cafe RothschildRestaurants | national
    ArxionSoftware & Computer Services | international

    Meer informatie over Grafische Identiteit


  • Beschrijving
    Most companies show up on social because they feel like they have to. They post inconsistently, recycle the same formats, and measure success by likes instead of what actually moves the business. We treat social as a brand channel, not a content treadmill. Strategy comes first — what the brand should stand for in this space, who it's talking to, and what it should make people do. Then we handle the full picture: content creation, campaign execution, and the ongoing work of building an audience that converts. We write, design, and produce — and we build systems that actually hold up over time. Growth is the outcome. Consistency and creative quality are how you get there.
    Skills in Social media (3)
    Social Media GroeiSocial Media Marketingsocial media content
    Projecten in Social media (3)
    Tokin' Jew - Content Production - Social media
    Cafe Rothschild- Brand Identity & Social Content - Social media
    Goldberg's Bagels - Brand Film - Social media
    Klanten in Social media (3)
    Tokin' JewFarmaceuten & Biotech | regional
    Cafe RothschildRestaurants | national
    Goldberg's BagelsVoedsel | regional

    Meer informatie over Social media


  • Beschrijving
    Good design isn't decoration — it's communication with intention. Whether it's a logo that anchors a brand, a pitch deck that closes a deal, or an illustration that makes a concept land, every piece of graphic design we produce is built to do something specific. Our work spans the full creative range: logo and visual identity design, typography, illustration, icon design, print, merchandise, corporate design, mockups, presentations, and everything in between. The medium changes. The standard doesn't. What sets our graphic design work apart is that it never exists in isolation. Every deliverable is considered within the larger brand context — how it looks alongside everything else, what it communicates on its own, and whether it holds up over time. Design that's just visually impressive is easy to find. Design that's visually impressive and strategically grounded is what we're here to make.
    Skills in Ontwerp (22)
    2D DesignCanvas OntwerpConceptueel OntwerpIllustratiesCreatief OntwerpMockup DesignLogo OntwerpPrint OntwerpBedrijfsontwerpGraphic Chart Design+12
    Projecten in Ontwerp (4)
    Tokin' Jew - Content Production - Ontwerp
    Metropoline - Ontwerp
    Cafe Rothschild- Brand Identity & Social Content - Ontwerp
    Arxion's Brand identity - Ontwerp
    Klanten in Ontwerp (4)
    Tokin' JewFarmaceuten & Biotech | regional
    MetropolineVervoer | regional
    Cafe RothschildRestaurants | national
    ArxionSoftware & Computer Services | international

    Meer informatie over Ontwerp


  • Beschrijving
    Most companies don't have a volume problem — they have a clarity problem. No defined point of view, no real audience, no connection between what they publish and what they're trying to build. We start with the brand and work outward: messaging pillars, channel strategy, content formats, and the editorial systems that make consistent execution actually possible. Long-form and short-form, written and visual, organic and campaign-driven. Not a strategy doc that lives in a folder — a system the company can run.
    Skills in Content Strategy (4)
    StorytellingSociale content strategieSpecificatie SchrijvenDoelpubliek Definitie
    Projecten in Content Strategy (3)
    Metropoline - Content Strategy
    Cafe Rothschild- Brand Identity & Social Content - Content Strategy
    Arxion's Brand identity - Content Strategy
    Klanten in Content Strategy (3)
    MetropolineVervoer | regional
    Cafe RothschildRestaurants | national
    ArxionSoftware & Computer Services | international

    Meer informatie over Content Strategy


  • Beschrijving
    Having a presence across digital channels isn't a strategy — it's a starting point. Most companies show up online without a clear answer to why, where, or for whom. The result is scattered effort and no real traction. We build digital strategies that connect the dots: where the brand should show up, what it should say in each space, and how every channel works together toward something measurable. Paid and organic, website and social, content and campaign — aligned around a single north star instead of running in parallel and hoping for the best. The deliverable isn't a deck. It's a direction the whole team can execute against.
    Skills in Digital Strategy (5)
    Digitale TransformatieDigitale ConsultingDigitale TransitieDigitale MarketingstrategieDigitale Marketing
    Projecten in Digital Strategy (3)
    Tokin' Jew - Content Production - Digital Strategy
    Metropoline - Digital Strategy
    Cafe Rothschild- Brand Identity & Social Content - Digital Strategy
    Klanten in Digital Strategy (3)
    Tokin' JewFarmaceuten & Biotech | regional
    MetropolineVervoer | regional
    Cafe RothschildRestaurants | national

    Meer informatie over Digital Strategy

Heb je een van die diensten nodig?

Vraag Both om een offerte en krijg in korte tijd een antwoord.



Team

6 leden in Both's team

Both cover
VerhaalWe've known each other for years. Long enough to have real opinions about each other's work, and enough trust to say so. When we finally decided to build something together, it wasn't a business plan that started it. It was a shared conviction: that strategy and creativity belong in the same room, from day one.
Neem gemakkelijk contact op met Both's team

Stuur ze een bericht en krijg snel een antwoord.



Reviews

Reviews

4.91/5
(5 reviews)
LD
Livnat DanCMO bij Metropoline
ServiceGrafische Identiteit
SectorVervoer
Team5001 - 10000
5/5
Begroting
Kwaliteit
Plan
Samenwerking

Wat was het doel van de samenwerking?Both studio helped me to understand better our values and go-to-market strategy

Wat vond je het leukst tijdens de samenwerking?The pixel-perfect visual identity and the detailed brand book

Livnat Dan beveelt dit bureau aan


ServiceGrafische Identiteit
SectorVervoer
Team5001 - 10000

LC
Lin CohenFounder bij Lin Cohen
ServiceBranding & Positionering
5/5
Begroting
Kwaliteit
Plan
Samenwerking

Wat was het doel van de samenwerking?Both helped to deliver a top-class brand-to-market project, that was exactly what we needed for us.

Wat vond je het leukst tijdens de samenwerking?out of the box thinking, creativity and a strategy approach!

Both's antwoord:Thanks a lot

Lin Cohen beveelt dit bureau aan


ServiceBranding & Positionering

MS
Mendy ShalomCEO & Founder bij Arxion
ServiceBranding & Positionering
SectorSoftware & Computer Services
Team51 - 200
4.75/5
Begroting
Kwaliteit
Plan
Samenwerking

Wat was het doel van de samenwerking?Both has a rare ability to translate strategy into a clear and compelling visual language. A true partner in the process.

Wat vond je het leukst tijdens de samenwerking?Reflecting the strategy with a coherent visual identity

Both's antwoord:Thanks for your kind review, Mendy :)

Mendy Shalom beveelt dit bureau aan


ServiceBranding & Positionering
SectorSoftware & Computer Services
Team51 - 200

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Contact

Contact gegevens van Both

Details


  • HoofdkantoorLeonard St, Brooklyn, NY, USA