Project gemaakt voor TSOBT in de Luxe Goederen en Juwelen industrie voor een B2B / B2C publiek in 2021.TSOST is a new luxury furniture store in Amsterdam. All of the pieces are carefully hand-picked from craftsmen across Europe. The store was founded in 2020, and the founders hired the EDGEncy team to help them go to market. Our collaboration is ongoing as the company continues to grow and develop.
Project gemaakt voor FlyLocal in de Luchtvaart en ruimtevaart industrie voor een B2B / B2C publiek in 2021.
Project gemaakt voor Omelet App in de Voedsel industrie voor een B2C publiek in 2021.They came to us with a request to create promotional video and photo content that would clearly illustrate their concept as well as get more people to engage the app. We further used these materials for YouTube & Google Display Ads.
Project gemaakt voor @aroma in de Huishoudelijke Producten industrie voor een B2B / B2C publiek in 2021.Sales of diffusers and aroma had to constitute a part of the sales funnel for the main business of our client, therefore we needed to launch e-commerce within an already existing website. The main website was built on Squarespace.We created a separate landing page for aroma products, added and optimized each item, created a customer journey flow, and set up shipping, delivery, payment, and email integrations. After that, we proceeded to Google Shopping Campaign Set-Up: * We've created filters to exclude internal traffic, which would otherwise skew the data. We have also set up Enhanced E-commerce in Analytics and Remarketing and Dynamic Remarketing. * We created audiences for monitoring the full funnel and subsequent retargeting of prospect customers. Also, we analyzed their interest in other core business-related products and collected data about audiences. * We created the product feed and added names and descriptions. This allowed us to affect algorithms in the best way to promote our products. We then created shopping campaigns for single products and showcases * We composed headlines, descriptions, and a list of negative keywords. In addition, we set up conversions in Analytics and GTM followed by subsequent tracking in Google ads. * We began optimizing the campaigns, running A/B tests, and working with feeds to find the most optimal items setup. We launched Remarketing and Dynamic Remarketing based on audiences and attributes.
Project gemaakt voor Seats2meet in de Vastgoed industrie voor een B2B publiek in 2020.Seats2meet is one of the Netherland’s largest coworking and meeting space provider and a creator of an innovative matching software, S2M Passport, which uses AI algorithm to match its users to each other and events and content based on their knowledge, skills and expertise. S2M features 30 000 Passport users and more than 180 locations worldwide. Seats2meet Magazine is the main marketing and communication tool of the company