Faker Agency

BRAND PHILOSOPHY A powerful and unique brand philosophy is a great tool to examine every future brand choice. Does the decision fit your brand values? If not, ditch it. To create the brand philosophy, we start with a hunt for your brand core, using a bunch of creative sessions as munition. Get ready for some serious soul and goal searching. Afterwards, we decide on the brand values and brand personality. These elements together form a solid base for the brand identity. BRAND IDENTITY Not knowing who you are can make you invisible and unhappy. (Great news for your shrink, though). The same counts for brands: the public needs to recognise your brand immediately, anytime and anywhere. This means your brand identity needs to make impact. And that’s where we come in. Our design process focuses on the right combination of shapes, colors, typography and photography. ART DIRECTION Solid brand design: check. That’s great and all, but if nobody sees it… well, it’s basically just a cool logo in the dark. That’s why we at Faker take on the role of external Art Director. We design your website, print outings, campaigns: whatever you need to let your brand shine like a star.