FRIENDSHIP

Name: FRIENDSHIP
Address: Antwerp, Belgium, Antwerpen, België
Telephone: #phone
Price range: 10000 € - 100000 €
Rating: 4.72

Antwerpen, België

Unboring Life

Friendship is a full service advertising agency that creates unboring physical and digital experiences for brands that believe they can be useful, newsworthy, timeless, just weird, playful, new, inspiring, happy, free and anything else. Fighting boring advertising with creativity since 2013. We strive to end foie gradvertising. Low quality advertising has been scrammed down our throats for years. Today’s audience demands more effort and doesn’t want to be treated like sheep or walking moneybags. If you want the attention of your customer, you gotta earn it. Our job is to challenge the advertising industry, because we believe brands and advertising can really make our lives and our world more interesting, fun and better. When you keep that in mind, your brand and advertising will be useful and relevant in today’s society. The future of advertising and marketing will be created by the happy, opinionated and positive brands that are the creative risk takers of this world. Those who improve our society, in all ways possible. Those who give back, will get the return. Those who lead, will leave their competitors behind. That is why we believe in surprising brands, activational campaigns, customer experiences, unconventional ideas, authenticity and real people. Let’s create the advertising we deserve. Let’s create advertising that makes people happy and makes companies grow. “Your closest friends unbore your life everyday. That’s what brands should do too.”

15 mensen in hun team

Spreekt Engels, Frans, Nederlands

17 projecten in hun portfolio

1 samenwerking gestart via Sortlist

Werkt op afstand over de hele wereld

Sortlist lid sinds 2015

Opgericht in 2013

1 award gewonnen

4.72/5

9 reviews

Diensten

15 diensten aangeboden door FRIENDSHIP

Beschrijving
People hate advertising and
that’s completely normal.
Here’s why. (relax, it’s only a 5 min. read)

It’s been like that since decades.
Unlike other branches in the entertainment industry (music, gaming, movies, series, shows…) advertising does not add anything satisfying or fulfilling to our lives.
It does not fill a need or a craving.
Your brand, product or service might do that, but the advertising mostly doesn’t.
If advertising doesn't make our life better, funnier or more interesting, nobody should watch it, nor react to it and certainly not buy it. No f*cks must be given.
We need advertising that makes our life better, funnier or more interesting. We need useful advertising.

Here’s how we do that:
With literally all media at our disposal.
Whether it’s a 360 campaign, a contemporary brand activation or a social media campaign, we approach every briefing with the same unboring life attitude, but without ever losing sight of the campaign goals and what your audience really wants to see. We don’t create advertising for the sake of advertising, but for the people.
When brands realize they can have a huge and positive impact on society, they can ensure their future. Obviously, every brand wants to make an impact on their customers, but it’s not easy to do the effort.
We are here to do the effort. We can show you how.

As a creative company in the idea economy, we know that doing the effort is the key to move forward, increase sales on short term and in the long run.

So dear marketeers.
Don’t spend your shitloads of valuable dollars on shoving your stuff down people’s throats. No more foie gradvertising.
Instead, invest your valuable marketing dollars in valuable projects, people and campaigns, that help build a fun and positive world of prosperity, solidarity and equality for all.
If you do that, the consumer of today and the consumer of the future will thank you and your brand with years of loyalty.
Words are cheap. You have to try it to find out.
It’s like a cooking book, full of recipes. You have to try it to taste it. You have to do the effort first. If you don’t get into the kitchen and experiment, you are just licking the pages of a cooking book.
Trust us, we tried it. Not the best licking experience.
Skills in Reclame (33)
online banner advertisingmerkactivatiedigitale strategievideo advertisingdigital onlinedigital campaignlocal advertisingtv advertisingsocial media strategyglobal advertising+23
Projecten in Reclame (16)
Reviews in Reclame (4)
Esa-Pekka Nykänen
mark van aelst
Wim Segers
Kristoff Coolen
Klanten in Reclame (16)
Bongo / Smartbox groupReizen & Vrije tijd | international
LoozaDranken | international
TriamantZorginstellingen | national
Locus bibnetNon-profit | national
Meer informatie over Reclame
Beschrijving
The constant evolution of social media, has taught us to constantly rethink content strategies. On a daily basis our team is on the lookout for new insights and content inspiration. We are trained to see the opportunities and we go the extra mile to show you how content can be relevant and useful for your brand, depending on the KPI’s.
Skills in Content Strategy (17)
CommunicatiestrategieBrand ContentWebsite Contentcontent planningcontent creatiecontent strategiecontent marketingweb contentcontent developmentcontent copywriting+7
Projecten in Content Strategy (9)
Reviews in Content Strategy (3)
Dave Brosens
Ruud Tiebos
Christian Van Looy
Klanten in Content Strategy (9)
Friendship IncMarketing & Reclame | international
MAAS Global, WhimVervoer | international
Bongo / Smartbox groupReizen & Vrije tijd | international
Chow Tai Seng, Stad AntwerpenOverheid | international
Meer informatie over Content Strategy
Beschrijving
We have created commercials and films for brands all over the world.
Classic tv-commercials, viral ad campaigns or explanimation videos have no secrets for us. We are always looking out for new styles, new techniques and surprising ways to make videos and films with stopping power.
Skills in Video Productie (22)
movie productionsocial media videocorporate Moviefilmproductiepromotion moviebehind the scenes moviesocial moviesocial media moviecampaign moviebedrijfsfilm+12
Projecten in Video Productie (10)
Review in Video Productie (1)
Ariane Gehring
Klanten in Video Productie (10)
MAAS Global, WhimVervoer | international
Chow Tai Seng, Stad AntwerpenOverheid | international
HaarwensenNon-profit | international
MeDirect.beBanken & financiële instellingen | national
Meer informatie over Video Productie
Beschrijving
Geen beschrijving opgegeven voor deze service.
Skills in Branding & Positionering (38)
graphic advertisinglogo developmentbrand identity designcompany brandinggraphic designbrand advertisingdesignbrandinglogo designmotion graphic design+28
Projecten in Branding & Positionering (8)
Review in Branding & Positionering (1)
Alex Helsen
Klanten in Branding & Positionering (8)
Friendship IncMarketing & Reclame | international
C&A BelgiumKleding & Accessoires | international
MAAS Global, WhimVervoer | international
Bongo / Smartbox groupReizen & Vrije tijd | international
Meer informatie over Branding & Positionering
Beschrijving
Geen beschrijving opgegeven voor deze service.
Skills in Digital Strategy (24)
content strategiedigital advertisingdigital campaignstrategic planningonline strategiestrategic marketingdigitale reclamestrategische planningstrategische marketingStratégie Marketing+14
Projecten in Digital Strategy (4)
Klanten in Digital Strategy (4)
MAAS Global, WhimVervoer | international
Friendship IncMarketing & Reclame | international
FriskVoedsel | international
MeDirect.beBanken & financiële instellingen | national
Meer informatie over Digital Strategy
Beschrijving
We believe online advertising is the broadest medium there is today.
Every tv-campaign, outdoor campaign, print ad, installation or guerilla ad, can be an online advertising campaign. Depending on your needs we can create your online ad campaign, from a to z.
Skills in Online Advertising (16)
Advertising Campaigncontent planningcontent plansocial media campagnedigitale campagnecontent marketingweb contentonline addigital advertisingsocial media campaign+6
Projecten in Online Advertising (4)
Klanten in Online Advertising (4)
MAAS Global, WhimVervoer | international
Friendship IncMarketing & Reclame | international
C&A EuropeKleding & Accessoires | international
MeDirect.beBanken & financiële instellingen | national
Meer informatie over Online Advertising
Beschrijving
We were there when social media was born and we saw it making its first steps. Now it’s a full grown teenager and almost going off to college.

Not every brand needs to have a 24/7 presence on every platform known to man, but every brand needs to have at least some presence on social media. And that's where we come in.
We can provide you with a relevant content plan for a one-time campaign or a complete strategy that is adaptable and built to last. But without ever losing sight of the fact that we’re making advertising for the people; people don’t want to be treated like idiots and will settle for nothing less than unboring content.

And if you want to stay relevant longer than just one campaign and want people to genuinely care about your brand, you’ll need to give your community something that makes them come back. Good community management is what makes the difference here between people trashing your brand (and telling their friends about it) and consumers embracing it (and also telling their friends about it!)

Social media ROI?
We love social media sales. Why else would you advertise? You want sales right?
Here’s a first tip: Your social media channel is like a shopping window. An interactive one.
People scroll through their social media, like they stroll through a shopping street.
They are window shopping, wherever they are. If your audience sees something they like, they will go in and maybe even buy.
All you need to do is make sure that your ‘window’ is appealing, relevant and made to sell.

Know to grow.
Our social media approach also includes extensive analysis and campaign monitoring. Context here is key as raw numbers rarely tell the whole story and can mean different things depending on your campaign goals.
Skills in Social media (19)
Social Media StrategyPersonnalisation des Réseaux SociauxMarketing des Réseaux SociauxMarketing Socialsocial media rapporteringsocial media reclamecommunity beheersocial media reportingsocial media strategiecontent strategie+9
Projecten in Social media (9)
Klanten in Social media (9)
Bongo / Smartbox groupReizen & Vrije tijd | international
MAAS Global, WhimVervoer | international
C&A BelgiumKleding & Accessoires | international
Friendship IncMarketing & Reclame | international
Meer informatie over Social media
Beschrijving
Geen beschrijving opgegeven voor deze service.
Skills in Ontwerp (8)
brandinggraphic artLogo Designcorporate identityhuisstijlLogo Graphic Designherpositioneringrebranding
Projecten in Ontwerp (4)
Klanten in Ontwerp (4)
MAAS Global, WhimVervoer | international
Friendship IncMarketing & Reclame | international
FriskVoedsel | international
MeDirect.beBanken & financiële instellingen | national
Meer informatie over Ontwerp
Beschrijving
Geen beschrijving opgegeven voor deze service.
Skills in Motion Design (1)
Motion Design
Projecten in Motion Design (4)
Klanten in Motion Design (4)
MeDirect.beBanken & financiële instellingen | national
Friendship IncMarketing & Reclame | international
MAAS Global, WhimVervoer | international
FriskVoedsel | international
Meer informatie over Motion Design
Beschrijving
Geen beschrijving opgegeven voor deze service.
Skills in Web Applicatie (1)
Rédaction Web
Meer informatie over Web Applicatie

Team

15 leden in FRIENDSHIP's team

Prijzen

FRIENDSHIP heeft 1 award gewonnen

Grand Prix2017-5-31Outdoor

Reviews

4.72/5

(9 reviews)

Esa-Pekka NykänenDirector of Marketing and Sales bij MAAS Global / Whim

5/5

Begroting

Kwaliteit

Plan

Samenwerking

Wat was het doel van de samenwerking?We launched the mobility service WHIM in Belgium and needed Friendship to develop the 360degree campaign for this Belgian Launch. Key visuals, on and offline ads, movies, social media campaigns, influencer campaigns, ...

Wat vond je het leukst tijdens de samenwerking?Time was ticking all the time and Friendship never missed a deadline and was always prepared to listen to our extra demands and requests.

Zijn er verbeterpunten?probably, there must be but can't think of them right now.

Esa-Pekka Nykänen beveelt dit bureau aan

ServiceReclame

SectorVervoer

Team51 - 200

Alex HelsenManaging Director bij Choco Yoco

5/5

Begroting

Kwaliteit

Plan

Samenwerking

Wat was het doel van de samenwerking?We wanted to launch a brand new product in the market with Friendship. They created the brand itself and developed all communication assets that were needed.

Wat vond je het leukst tijdens de samenwerking?Watching the brand literally come to live!

Alex Helsen beveelt dit bureau aan

ServiceBranding & Positionering

SectorVoedsel

Team1 - 10

Christian Van Looyvoorzitter J&L bij J&L

5/5

Begroting

Kwaliteit

Plan

Samenwerking

Wat was het doel van de samenwerking?The agency helped us with a total digital approach that was designed to reach more relevant people/prospects.

Wat vond je het leukst tijdens de samenwerking?The agency understands our product/sector really well and was always very approachable and reactive.

Christian Van Looy beveelt dit bureau aan

ServiceContent Strategy

SectorNon-profit

Team1 - 10

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Contact

Contact gegevens van FRIENDSHIP

Details

http://www.thisisfriendship.com

HoofdkantoorAntwerp, Belgium
Brussels, Belgium
Amsterdam, Netherlands