Project gemaakt voor Singapore Airlines in de Reizen & Vrije tijd industrie voor een B2B / B2C publiek.Singapore Airlines is not an airline that takes customer experience lightly. And neither do we. They wanted to give the Dutch travelers a taste of what a ‘Home In The Sky’ means for their travelers. And that’s where we came in. Their positioning ‘No Detail Too Small’ needed to become something Dutch consumers could see, taste, feel and hear. Instead of using the Vakantiebeurs, they decided to switch things up and create their own Singapore Airlines Gallery – right in the city centre of Amsterdam. We were responsible for the creative concept, production, advertising campaign, video content and PR.
Project gemaakt voor Qpido Amsterda in de Non-profit industrie voor een B2C publiek. Sexual violence against boys happens far more often than people generally assume. An estimate of 20.000 boys in the Netherlands alone are being victimized each year. Amsterdam-based organization Qpido fears that the actual number is much higher. That’s why they asked us to create an awareness campaign about this subject, opening their doors to teenagers in need of (professional) help and guidance. We were responsible for the creative concept, the production of the video (with our partner Bruut Amsterdam), the website and the social media campaign (management).
Project gemaakt voor Nationale Postcode Loterij in de Entertainment & Events industrie voor een publiek. We all know these ‘what-the-fudge-did-that-happen-no-really?’ types of stories. Going viral after a girl posts your picture on Twitter, getting tens of thousands of followers with your kids’ playlists; finding a 60-year-old old voucher and being able to cash it, winning millions in the lottery after your house burns down and so forth. The one thing they all of these stories have in common is the fact that they’re all based on pure luck. Just like lotteries, really. The Dutch National Lottery asked us to come up with a campaign that appealed to non-fans of the brand. Non-fans? Really? Yep. Stories of Luck was born.