Lemon Scented Tea is The Storytelling Agency, located at one of Amsterdam’s most colourful crossroads. We use stories to build brands and businesses. At the heart of every one of our stories lies an ‘organising principle’ which offers brands guidance and sets a point on the horizon. We create three types of stories 1. Story mining: Mining the fantastic stories within the organisation that define the company or brand and create the campaign to tell them. 2. Story creating: Creating an impactful story based on a proposition or insight. 3. Story doing: Doing something remarkable with your product or service that gets people involved and sparks their imaginations. We treat your brand like a magazine To come to a joint starting point for the story of the brand we start with an 'editorial session'. Together with our client we look at the brand as a magazine, including the making of a cover, which compels essential choices.