TONG Global
Een intercultureel bureau dat de kloof overbrugt tussen merken en mensen in en buiten China.
TONG Global is een gespecialiseerd bicultureel China marketingbureau, met kantoren in Londen en Shanghai, dat luxe-, vastgoed- en consumentenmerken helpt om wereldwijd contact te leggen met Chinese consumenten. Het Chinese karakter TONG betekent verbinden, informeren, communiceren, begrijpen en verduidelijken. Via bekroonde consumentenintelligentie, strategische en creatieve diensten en toegang tot ons eigen social commerce platform, positioneren we merken bij de nieuwe generatie consumenten en smaakmakers van China. Onze merkpartners zijn onder meer Tiffany, Chelsea FC, Fortnum & Mason, Huda Beauty, Charlotte Tilbury, Boden, Whittard of Chelsea, BAFTA, Sunspel, Anya Hindmarch en Heathrow Airport. ✍🏻 Schrijf u in voor de nieuwsbrief van TONG Global om China door de TONG-lens te zien: https://mailchi.mp/tongdigital/tong-global-newsletter-sign-up 26 mensen in hun team
Spreekt Engels, Chinees
2 projecten in hun portfolioSortlist lid sinds 2026
Opgericht in 2014
1 award gewonnenNog geen reviewsWees de eerste om er een te schrijven
Diensten
7 diensten aangeboden door TONG Global
Beschrijving TONG Global delivers a comprehensive suite of social media marketing services to help brands reach and engage Chinese consumers both in China and globally. Across its various industry credentials and service packages, the core social media deliverables include owned channel launch and management, bespoke content and asset creation, option to work with KOLs and influencer campaigns, paid media, digital community management, closed-loop integration, mini-program advisory, and more. Social media service costs depend on clients' budget, campaign goals, and social media channels included (Rednote or Xiaohongshu, WeChat, Douyin, Weibo, and more).Skills in Social media (10) Sociale MarketingSocial Media ManagementSocial Media MarketingSocial Media OptimisatieSocial Media OntwerpSocial Media Follower ManagementSocial Media Dienstensocial media strategieSocial Media CampagneSociale mediaProjecten in Social media (2) Klanten in Social media (2) Heathrow AirportLuchtvaart en ruimtevaartTaylors of HarrogateDranken | international
Meer informatie over Social mediaBeschrijving Within TONG Global’s cross-cultural consultancy arm, Digital Strategy Development serves as the foundation for all digital marketing and activation activity. It translates consumer and market insights into actionable frameworks to ensure brands navigate China's unique digital ecosystem successfully. Digital strategy service costs depend on your budget and campaign goals.Skills in Digital Strategy (6) Digitale CampagneDigitaal MarketingOnline Marketing StrategieDigitale MarketingstrategieSEO StrategieDigitale StrategieProjecten in Digital Strategy (2) Klanten in Digital Strategy (2) Heathrow AirportLuchtvaart en ruimtevaartTaylors of HarrogateDranken | international
Meer informatie over Digital StrategyBeschrijving TONG helps brands with branding and positioning in China - localising global identities while strictly preserving a brand’s premium positioning, exclusivity, and core message. Localisation is not a simple translation, but a curated brand experience tailored to the nuances of the Chinese consumer market. From an audit of the existing brand status and audience segmentation and insights to positioning, identity development and strategic marketing roadmaps, the service cost will depend on client budget and campaign goals.Skills in Branding & Positionering (10) Branding & PositioneringBrand ManagementPositioneringInternationale BrandingCorporate BrandingBranding & PositioneringMerkstrategieBranding MarketingBranding Positioneringpositionering
Meer informatie over Branding & PositioneringBeschrijving TONG Global designs and executes high-profile public relations events and activations. The agency's headline PR event for China Open two years in a row, in 2025 and 2026, staged at Wimbledon, serves as an example of TONG's events work: https://tong.global/case-study/china-open-event-management-production-at-wimbledon/Skills in Evenement (4) Event MarketingEvenementconceptualisatieEvenementenorganisatieEvenement Planning
Meer informatie over EvenementBeschrijving TONG Global offers services in Influencer Marketing, covering both Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs). With over a decade of industry relationships and a highly curated cross-border network, the agency builds credibility, drives cultural resonance, and generates authentic social proof for brands navigating the Chinese consumer landscape both inside China and globally. TONG's influencer campaigns operate end-to-end. The specialist China marketing agency handles influencer hiring based on data and profile auditing, bespoke creative strategy and briefing, content curation and localisation, paid amplification, all while prioritising reputation and brand alignment with the client. China marketing case studies involving Influencer marketing include Unilever, Taylors of Harrogate, Heathrow Airport, and more. You can find all TONG case studies here: https://tong.global/case-study/Skills in Influencer Marketing (12) B2B Influencer MarketingInfluencerSocial Media InfluencerInfluencer-wervingInfluencer-strategieNano-InfluencersMacro-InfluencersInfluencer-selectieInfluencer-contentproductieInfluencer-campagnemonitoring+2Projecten in Influencer Marketing (2) Klanten in Influencer Marketing (2) Heathrow AirportLuchtvaart en ruimtevaartTaylors of HarrogateDranken | international
Meer informatie over Influencer MarketingBeschrijving Geen beschrijving opgegeven voor deze service.
Projecten in Content Strategy (2) Klanten in Content Strategy (2) Heathrow AirportLuchtvaart en ruimtevaartTaylors of HarrogateDranken | international
Meer informatie over Content StrategyBeschrijving Geen beschrijving opgegeven voor deze service.
Project in Marketing (1) Klant in Marketing (1) Taylors of HarrogateDranken | international
Meer informatie over Marketing
Team
26 leden in TONG Global's team
VerhaalOur bicultural, bilingual team in London and Shanghai brings together brand-builders, marketers, designers, and strategists who understand both local nuance and global ambition.
Drawing on decades of experience, we deliver bespoke approaches to brand, activation, and commercial strategy.
Prijzen
TONG Global heeft 1 award gewonnen
The Drum Award 20262026-05-01Marketing APAC 2026
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Contact
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Details
- Hoofdkantoor170 Kennington Lane, London, UK