TOT PR & Communications Rotterdam, Nederland

Project gemaakt voor González Byass in de Dranken industrie voor een B2B / B2C publiek.Two different gins, two different target groups and two different countries. This was the starting point for the press kit PR-activation at the request of our client González Byass. Starring: MOM Gin and The London No1.González Byass is one of the most famous wine families of Spain. Famous for its many great wines and well-known sherry’s, which you’ve probably seen on our website or socials before. But the gins of the González Byass family deserve a place in the spotlights as well. They are part of the select group of premium gins. And that is all because of the craftmanship.

Project gemaakt voor D.O. Rueda in de Dranken industrie voor een B2B / B2C publiek in 2020.This case concerns the earned PR campaign for the Spanish wine region D.O. Rueda, which is known for its verdejo grape. We have conducted PR & communications activities for D.O. Rueda in The Netherlands and Belgium for several years now. The annual PR plans for this client are crisp, fresh and innovative, just like the Rueda Verdejo wines themselves.

Project gemaakt voor Sushi Daily in de Retail industrie voor een B2C publiek in 2020.How do you put a young and hip brand in the spotlight?Earned media is a credible and reliable way to create buzz for a brand. The term gives it away, earned media is publicity your brand should earn. But how do you entice bloggers and influencers to write about your brand?

Project gemaakt voor Vilarnau in de Wijn & Sterke Dranken industrie voor een B2C publiek in 2020.Gonzalez Byass’s Vilarnau is a Cava winery from Barcelona with a sparkling new product: Vilarnau 0,0. This Cava is alcohol-free, low in calories and 100% vegan. We have conducted PR & communications activities for Vilarnau 0,0 in the run up to summer 2020.

Project gemaakt voor Visit Antwerp in de Reizen & Vrije tijd industrie voor een B2C publiek in 2020.Antwerp has been the capital of the world diamond trade for more than five centuries. Every diamond in the world has passed Antwerp at least one time. Needless to say, they are a fundamental part of the city’s DNA, and therefore essential to showcase to (Dutch) visitors.VisitAntwerp asked us to help attract Dutch tourist to Antwerp. Not only for the chocolates, fries, and beer – that we like so much! – but to increase the awareness for Antwerp as Diamond Capitol of the world. Seduce consumers to visit Antwerp, discovering the shiny and shimmering face of our southern neighbor’s city.An inspiring and fun project, that took a challenging turn when an unexpected visitor knocked on our doors: Corona.

Project gemaakt voor Sulfree in de Wijn & Sterke Dranken industrie voor een B2C publiek. Journalists, influencers and bloggers give niche brands more unpaid attention or free publicity than large commercial brands. These brands have tons in marketing budget at their disposal. After all, they are perfectly able to buy paid attention for commercially driven campaigns. As a PR agency in food, drinks and enjoyment, or “the finer things in life”, we often work for niche brands. Brands with a good story and a positive impact on life.. This also applies to Sulfree: a substance that breaks down sulphite in wine. It thus prevents you from getting a headache. Which is the case for no less than 1 in 4 wine drinkers.