ALDA develops next level technical productions and complete, high-quality event brands from scratch. ALDA positions them according to the wishes and preferences of our joined target audience: Millennials. ALDA always works from an ‘integrated concept perspective’. Using our experience, knowledge, skills and dedication, we create next level technical productions, video, special effects, decor design, entertainment and marketing activities to get the most out of every concept. We live our lives to feel, and dancing is the most fundamental expression of those emotions. At ALDA we turn the world into a dance floor and create memories that last a lifetime. In every concept we give it all we’ve got. ALDA positions itself via music story telling by and with champions (best DJs and together with millennials).