Clarity Benelux
PR & Marketing Agency for B2B Tech
We are a global digital marketing and communications agency, providing fearless marketing and consultancy to the world’s most progressive companies. We match data-driven science with human ingenuity to expand our full-funnel, specialist services and expertise. Our vision is to accelerate positive change and impact across the world - and we’re proud to be driving us all towards a healthier, equitable and prosperous future. 100 mensen in hun team
Spreekt Engels, Nederlands
46 projecten in hun portfolio1 samenwerking gestart via Sortlist
Werkt op afstand over de hele wereld
Sortlist lid sinds 2021
Opgericht in 2013
3 awards gewonnen5/5
Diensten
10 diensten aangeboden door Clarity Benelux
Beschrijving A successful brand strategy is fundamental to gaining majority market share. But in competitive and crowded categories brands can easily fall into the trap of imitative or over-used branding.
That’s where we come in. Our brand strategy services put your target audience at the heart of your brand strategy for optimal results. By utilising the latest marketing sciences we understand how your audience behaves, thinks and feels, while keeping your business objectives front and centre.Skills in Branding & Positionering (21) Corporate IdentityBrand DevelopmentMessagingTarget Market DefinitionUniques Attributes DefinitionB2B PositioningBrand PositioningCompany BrandingTarget Group DefinitionBrand Building+11Projecten in Branding & Positionering (13) Reviews in Branding & Positionering (2) Eni BejkoIsabelle Kuper-BorsboomKlanten in Branding & Positionering (13) ChargePointAuto | internationalRapidMinerSoftware & Computer Services | internationalChipoloConsumer Electronics | internationalMonzoBanken & financiële instellingen | national
Meer informatie over Branding & PositioneringBeschrijving In any sector or industry, reputation is everything. We have years of experience dealing with start ups to titans and everywhere in between, delivering powerful communication campaigns and consultancy that creates true impact.
Our agile approach sets us apart - staying on top of trend cycles with the best media and industry contacts we are on hand for any issue or challenge you may face. We combine the science of data with the magic of storytelling to deliver pristine messaging across every channel and hit your business goals. Get Clarity today.Skills in Public Relations (PR) (14) PR StrategyPublic RelationsPublic AffairsMedia TrainingMedia RelationsPR ConsultingB2B Public RelationsDigital Public RelationsPress KitInternational Public Relations+4Projecten in Public Relations (PR) (28) Review in Public Relations (PR) (1) Marloes DerksKlanten in Public Relations (PR) (28) LumoLandbouw | internationalEY OceaniaManagement Consulting | internationalVolvoAuto | internationalMindPortalInternet | international
Meer informatie over Public Relations (PR)Beschrijving At Clarity, we offer comprehensive ghostwriting and copywriting services tailored to meet the needs of marketers looking to elevate their brand's communication strategy. Here’s how our team can support your marketing initiatives:
Thought Leadership:
* Thought Leadership Articles: Our team crafts insightful articles under your name, positioning you and your executives as thought leaders in your industry. These pieces are designed for publication in industry journals, blogs, and online platforms.
* Whitepapers & eBooks: Whether you're considering an in-depth whitepaper or a concise eBook, we assist in outlining, writing, and editing content that reflects your unique insights and experiences.
* Speeches and Presentations: From keynote speeches to internal presentations, we create compelling scripts that captivate and influence your audience.
Copywriting Services:
* Website Content: We write clear, persuasive, and SEO-optimized copy for websites, aligning with your brand’s voice to enhance user engagement.
* Case Studies: In collaboration with you and your clients, we develop case studies that effectively communicate your added value, build trust and drive conversions.
* Email Campaigns: We design email content that resonates with your audience, encourages engagement, and nurtures leads through your sales funnel.
PR and Communication Support:
* Press Releases: We craft press releases that grab media attention and clearly convey your newsworthy announcements.
* Brand Storytelling: We develop narratives that connect emotionally with your audience and reinforce brand loyalty.
* By leveraging our expertise in ghostwriting and PR, we ensure your brand’s messaging is consistent, impactful, and tailored to meet your strategic objectives. Let's collaborate to create content that informs your target audiences and inspires action.
We combine data with creative thinking:
Our content team can provide support from conception through to production. We ideate and propose content that plugs the gap between you and your competitors as part of a strategic roadmap. Our experienced strategists—in collaboration with the SEO team—gather insights and data to ensure every piece of content is tailored to your audience with maximum visibility. Our creatives ensure every output is engaging, informative and impactful—helping your brand stand out on site, across social feeds and so much more. Collectively, we fuse our quantitative expertise with unrivalled creativity to give you the original content you need.Skills in Copywriting (9) Creative WritingNarrative CopywritingLocalized ContentContent WritingTranslation ServicesOnline ContentDigital CopywritingContent CurationContent EditionProjecten in Copywriting (3) Klanten in Copywriting (3) RapydBanken & financiële instellingen | internationalOpenFinSoftware & Computer Services | internationalStreetbeatBanken & financiële instellingen | international
Meer informatie over CopywritingBeschrijving As the world around us is getting more complex, reputation management is becoming the number one priority in Corporate Communications. Any strategy has to be carefully designed to incorporate both short and long-term impact and manage friction, opportunity, and change all at the same time.
To accommodate the interests of various stakeholders - from customers and staff to government and investors, Corporate Communications has to see the world through a wider multi-channel and diverse audience lens than before: media, policy, digital, stock markets, consumers and NGOs all impact each other. Only then can Corporate Communications protect, enhance and advance the reputation of an organization.Skills in Bedrijfscommunicatie (3) Internal CommunicationPublic AffairsCrisis communicationProjecten in Bedrijfscommunicatie (25) Klanten in Bedrijfscommunicatie (25) KeurigDranken | internationalMoonbug EntertainmentEntertainment & Events | internationalTrilith StudiosEntertainment & Events | nationalEY OceaniaManagement Consulting | international
Meer informatie over BedrijfscommunicatieBeschrijving At Clarity, our approach to Digital Strategy services is centered around understanding and aligning with your unique business goals and challenges. We begin by conducting a comprehensive analysis of the current digital landscape and your market positioning. This involves in-depth research and data-driven insights to identify opportunities for growth and innovation.
We collaborate closely with you and your team to develop a tailored digital strategy that integrates seamlessly with your overall business objectives. Our work focuses on leveraging the latest technologies, optimizing digital channels, and enhancing user experiences to drive engagement and conversions.
Throughout the process, we emphasize flexibility and scalability, ensuring that the strategy can adapt to evolving market conditions and technological advancements. Our team of experts continuously monitors and refines the strategy and its execution, using data-driven insights to make informed choices.
Ultimately, our goal is to empower you to make sustainable impact to achieve growth.Skills in Digital Strategy (6) Online MarketingDigital AnalyticsInbound MarketingTraffic AcquisitionDigital ExpertiseDigital Marketing StrategyProjecten in Digital Strategy (16) Klanten in Digital Strategy (16) Oxford EconomicsManagement Consulting | internationalHiredPersoneelszaken | nationalUnknownLogistiek & Supply Chain | internationalAbusixSoftware & Computer Services | international
Meer informatie over Digital StrategyBeschrijving At Clarity, we specialize in developing comprehensive content strategies that align with your business goals and resonate with your target audience. Our approach is holistic, ensuring that every piece of content serves a purpose within your broader marketing strategy.
Understanding You and Your Goals:
We begin by gaining a deep understanding of your business objectives, target audience, and unique value propositions. This foundational knowledge allows us to tailor a content strategy that directly supports your goals.
Content Audit and Gap Analysis:
Our team conducts a thorough audit of your existing content to assess its effectiveness. We identify gaps and opportunities, ensuring that your new content strategy is built on a solid foundation.
Developing a Content Plan:
We create a detailed content plan that outlines the types of content (such as blogs, bylines, whitepapers, newsletters, social media content) that will best engage your audience. Each piece is designed to move your audience through the buyer’s journey, from awareness to conversion.
Content Creation and Distribution:
Our team not only creates high-quality content but also develops a distribution plan to ensure it reaches your audience through the right channels, at the right time. This includes leveraging social media, email marketing, and partnerships.Skills in Content Strategy (7) Thought Leadership ContentStorytellingShareable ContentBlogging StrategyContent AdvertisingTarget Audience DefinitionMultilingual ContentProjecten in Content Strategy (18) Klanten in Content Strategy (18) RapidMinerSoftware & Computer Services | internationalVuealtaSoftware & Computer Services | nationalHenkel Consumer BrandsHuishoudelijke Producten | internationalLeading Freight CarrierLogistiek & Supply Chain | international
Meer informatie over Content StrategyBeschrijving Experts in Your Paid Search Platform:
Google Ads
Google Shopping
Microsoft Bing Ads
AND Your Paid Social Platform:
LinkedIn Ads
Facebook Ads
Instagram Ads
YouTube Ads
Spotify Ads
Paid Competitors Analysis
It's essential for brands to keep an eye on the competition. Are your competitors engaging in PPC? If the answer is yes, then analysing their ads will provide invaluable insight into what can work for you. And if they aren’t actively paying to push their products and services, the stage is set for you to dominate the market.
We’ll start by benchmarking your historic performance against rivals to unlock quick wins and avenues to larger successes. Then we’ll dive into the conversion performance of your website.
Results assessment and reporting
An advertising campaign can't be deemed successful without proper metrics for assessment. These metrics should be established from the start, and aligned with the campaign's key performance indicators (KPIs).
We concentrate on measuring the metrics and KPIs that are most important to you, enabling you to make the right decisions based on data. Our reporting aims to provide actionable insights and recommendations, rather than raw statistics devoid of interpretation.
Data and Agency Creativity Combined in a Solid Strategy
We implement a variety of effective strategies to drive brand awareness and generate high-quality leads that meet client objectives. By using data to refine and optimise our approach, we deliver outstanding results that help you stand out in a crowded social media landscape.Skills in Online Advertising (10) Performance MarketingDigital AdvertisingSEARetargetingSocial Media AdvertisingWebsite AdvertisingROI OptimizationSEO AdvertisingPaid MediaSearch Engine AdvertisingProjecten in Online Advertising (4) Klanten in Online Advertising (4) Blue Marine Foundation (BMF)Non-profit | internationalImprobableVideo game | internationalUnknownLogistiek & Supply Chain | internationalCellPoint DigitalBanken & financiële instellingen | international
Meer informatie over Online AdvertisingBeschrijving Growth through Content
Our content strategy is driven by a clear mission, objectives, and goals. We focus on creating intent-matching content that targets relevant queries and fills existing gaps. By blending creativity with data, we craft content that stands out with a competitive advantage. Our approach includes driving links through effective SEO and content marketing strategies.
Technical Optimization
We enhance your site's performance with additional technical and infrastructure optimizations. This involves optimizing existing content using insights from comprehensive data analysis across all teams. We apply technical best practices to ensure an exceptional user experience. Our process includes issues and opportunities discovery, identifying target keywords, mapping them against your site, and addressing high-priority technical fixes. We also troubleshoot user experience issues to enhance site functionality.
Collaborative Web Page Creation
To achieve your digital goals, we believe in a collaborative and cyclical web page creation process. Your in-depth industry knowledge is crucial in forming hypotheses, which we develop into actionable recommendations based on keyword, competitor, and audience research. For essential pages, we advocate for message testing, and for all pages, we continuously test and analyze performance.
A Topic Cluster Approach
While there's a limit to the SEO you can apply to product or service pages, our topic cluster approach to long-form content allows us to delve deeply into content creation that meets user intent. This strategy builds backlinks and, through internal linking, provides Google with the necessary context to elevate the rankings of your entire site. Expanding your content, ensuring proper internal linking, and maintaining regular updates are critical to success.Skills in SEO (15) Link BuildingSearch Engine OptimizationLocal SEOSEO AuditSEO StrategyTechnical SEOSEO ConsultingOnline SEOWebsite SEOSEO Ranking+5Projecten in SEO (7) Klanten in SEO (7) XpeditionSoftware & Computer Services | nationalRapidMinerSoftware & Computer Services | internationalLeading Freight CarrierLogistiek & Supply Chain | internationalUnknownLogistiek & Supply Chain | international
Meer informatie over SEOBeschrijving Navigating the fast-moving world of marketing can be daunting. You need a trusted, full-service marketing agency with integrated expertise to help you reach your business goals.
That’s what sets us apart. Our team of industry experts work in tandem to seamlessly suit your ambitions. We combine the power of technology with human ingenuity to drive results through insightful, creative and measured digital marketing campaigns.Skills in Marketing (14) B2B MarketingData Driven MarketingBusiness MarketingMarketing Mix Optimization360° MarketingCommunication StrategyMarketing StrategyReputation ManagementMultichannel MarketingMarketing Consulting+4Projecten in Marketing (13) Klanten in Marketing (13) EY OceaniaManagement Consulting | internationalOpenFinSoftware & Computer Services | internationalBetter Time Stories / Andriy ShmyhelskyySoftware & Computer Services | internationalUnknownLogistiek & Supply Chain | international
Meer informatie over MarketingBeschrijving Clarity’s social media services have creativity at the core. It’s no longer enough to show up and post the same thing on social media that you’re posting everywhere else. Brands are fighting the psychological need for dopamine created by a mobile-users access to infinite scroll. Consumer expectations mean you have to regularly create and post content that is exciting, on-brand and optimized for each platform.
The diversity and global nature of Clarity teams means we’re primed for creative social media strategies that meet the needs of modern consumers.Skills in Social media (9) Social Media TrainingSocial Media ConsultingSocial Media PlanningSocial Media MarketingSocial Media AnalysisSocial Media ContentSocial Media ServicesSM AnalyticsSocial Media MonitoringProjecten in Social media (5) Klanten in Social media (5) CitrixSoftware & Computer Services | nationalRapydBanken & financiële instellingen | internationalHenkel Consumer BrandsHuishoudelijke Producten | internationalLeading Freight CarrierLogistiek & Supply Chain | international
Meer informatie over Social media
Team
100 leden in Clarity Benelux's team
VerhaalWe are a global digital marketing and communications agency, with strategic expertise in corporate communications, PR, digital experience, and public affairs. Our technology-driven solutions drive global influence with a local perspective across EMEA, North America, and APAC.
Prijzen
Clarity Benelux heeft 3 awards gewonnen
Google Partner2020-1-1Partnership
Dutch PR Award2024-4-1NGO
European Excellence Awards 20232023-12-1NGO
Reviews
Reviews
5/5
(3 reviews)
IK
Isabelle Kuper-BorsboomHead of Corporate Communications bij ENGIE
ServiceBranding & Positionering
SectorEnergie en Olie
Clarity is een strategische partner die helpt onze communicatiedoelen te behalen. Het team is vriendelijk, toegankelijk en professioneel. De kansen die Clarity signaleert in de media helpen ons merk en onze reputatie verder te versterken via public relations en strategisch advies.
EB
Eni BejkoProject Manager bij Euronics, LIFE EPICS
ServiceBranding & Positionering
SectorOverheid
Through the LIFE EPICS project, Euronics aims to promote circularity in consumer electronics. We're very happy with Clarity’s support and advice in developing a distinguishing campaign identity to help communicate our vision and achieve our goal of reducing electronic waste in six European nations.
MD
Marloes DerksSenior woordvoerder bij Kansspelautoriteit
ServicePublic Relations (PR)
SectorOverheid
“Dankzij de voortvarende aanpak van Clarity met onder meer een onderzoek onder de doelgroep en de inzet van influencers zagen we tijdens de campagneperiode meer verkeer richting onze informatiepagina’s over veilig gokken. Zo hielp Clarity ons bij ons uiteindelijke doel: het vergroten van het bewustzijn onder jongeren over de gevaren van sportgokken.”
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