We are FJ, a creative agency from Amsterdam.
We create big, bold, and beautiful ideas that seek people's sincere attention. Using our passion for storytelling, we make films and content that help brands create true impact.
In the modern age, everyone is a creator. A new TikTok star is born every minute. An ever-growing amount of content fills more and more platforms and the one question always remains: How do you get through to people? How do you create something that speaks to them on an emotional level, so they start paying attention. Sincere attention? How do you spark people’s minds and reach their hearts?
At FJ, we believe it starts with a big idea, one that stands out creatively and can live within many different contexts. It needs a bold strategy to be able to reach the right people at the right time. And a beautiful execution, based on the age-old craft of filmmaking and the brand-new rules of content creation.
In the end, this means we talk to people on a personal, emotional level. Offering them content they can believe in and get behind. That’s how you create true impact as a brand, by creating big, bold, and beautiful ideas that seek people's sincere attention.
At FJ, our background is in filmmaking. For us, the idea is just the start. On every project we pour our love for film and its craft into creating big, bold and beautiful ideas. Communicating to our clients/audiences about their vision’s and needs we create visual storytelling and establish a creative direction to get people’s true attention. To connect with people on an emotional level. And to captivate and inspire them with a message carefully crafted and beautifully told.
Project gemaakt voor Karwei in de Huishoudelijke Producten industrie voor een B2B / B2C publiek in 2022.Imagine you have one production budget for one campaign, but you want to surprise your audience with content for a whole three months. When Isobar and Karwei were working on a campaign to reach young(er) females who are into DIY, FJ joined as their smart ass production partner.
Project gemaakt voor Scotch & Soda in de Kleding & Accessoires industrie voor een B2C publiek.To launch their SS17 collection, “From Amsterdam, From Everywhere”, Scotch & Soda once again used findings from all over the world for their surprising mix of fabrics and patterns. They were looking for a partner that could create a fitting video strategy, and also develop the necessary assets to increase brand equity and raise brand consideration. Based on 4 existing long-format videos we created 92 different edits for YouTube, Facebook, and Instagram.
Project gemaakt voor Greenpeace in de Anderen industrie voor een B2B / B2C publiek in 2021.It takes a very long time for the plastic floating in our oceans to decompose, a global problem that is destroying our planet. We see this on our beaches, where decades-old packaging is being washed ashore every day. Most of these products are from brands that have been discontinued for a long time and cannot be found on the shelves anymore.
Project gemaakt voor Carhartt in de Kleding & Accessoires industrie voor een B2B / B2C publiek in 2020.To learn a craft you have to trial and error. And you do that best in Carhartt Workwear. To tell this story we got our hands dirty again for the summer and winter collection of Carhartt Europe. With two hero films in which we show different crafts based on ambassadors, product-oriented teasers, a simultaneous TikTok campaign and photography, we have created an integrated production for two campaign moments in 2021. With this strategy and campaign we inspire the old and a new generation to wear clothing of Carhartt Workwear to get started..
Project gemaakt voor KPN in de Internet industrie voor een B2B / B2C publiek.As an entrepreneur you want to grow, you have dreams and ambitions. You want to achieve these without having to worry too much about side issues such as arranging networks and connections. We convey that feeling in a short, intimate three-part documentary series for KPN ÉÉN MKB. The MKB package gives entrepreneurs the space to focus on their goals. With 3 hero films, 3 teasers, 6 USP videos, and photography, we have realised a campaign that connects our target group with the challenges and ambitions of like-minded entrepreneurs.