SHOQ Creative Studio Amsterdam, Nederland

Project gemaakt voor SHOQ CREATIVE STUDIO in de Marketing & Reclame industrie voor een B2B / B2C publiek.Have a look at a our showreel video in which we showcase some of our work and the projects we've run for our clients. A mix of brands with different target group audiences, different campaign angles, and different campaign KPI's. From FMCG to lifestyle brands and B2B sale concepts. We show you our skills, our talent and our experience in just a few minutes. Is your brand next?

Project gemaakt voor LIBRESSE in de Anderen industrie voor een B2C publiek.PROJECT: FEARLESS WOMENMEDIA: ACTIVATION CAMPAIGNASSIGNMENT: IMPROVE SALES OF HERO PACKAGING LOVE BRANDLibresse wanted to become a love brand among young women. These days, young women are true entrepreneurs. They build their own careers and they are pursuing their dreams. We wanted to help them along the way by giving away €5000,- startup capital to a ‘Fearless Woman’ with a beautiful dream. INFLUENCERS CAMPAIGN Shoq developed the complete campaign for this project. The activation, which lasted six weeks, was available on the most popular social channels among young women: Facebook and Instagram.The campaign consisted of social ads, a landing page, a social media canvas and portrait videos. In the videos, we asked influencers to tell their inspirational story. These were all young women who are fearless and who are enterprising themselves.

Project gemaakt voor SWIRL'S in de Voedsel industrie voor een B2C publiek.PROJECT: TASTY SWIRL’S SWEATERASSIGNMENT: MAKE CONSUMERS HUNGRY FOR TASTY SWIRL’S SWEATER. TASTY SWIRL'S SWEATERS A unique premium was developed to promote the reintroduction of Swirl in the Netherlands: a trendy sweater that also looks very tasty. The five most popular Swirl flavours served as inspiration for the design: Strawberry, Kiwi, Pineapple, Smarties and Brownie.Shoq was responsible for the complete activation. We developed the sweater and produced a social campaign that was meant to run for five weeks, with a clear message: buy Swirl ice cream and stand a chance to win a Tasty Swirl’s Sweater. SOCIAL CAMPAIGNThe campaign consisted of short dynamic video clips. With the teasing videos that drew the attention of the target audience on their own Facebook timeline. Fans could find more information about the promotion on a Facebook canvas.We also provided a direct link to all Swirl’s stores in the area so that fans could immediately see where they could buy these nice ice creams.In short, an effective call to action and a good sales boost for Swirl’s stores.

Project gemaakt voor PURE LEAF in de Dranken industrie voor een B2B publiek.PROJECT: THE “PERFECT SERVE”MEDIA: B2B 360 CAMPAIGNASSIGNMENT: GET PREMIUM OPERATORS TO SWITCH TO PURE LEAF INSIGHTThe world of tea is going through the same trends as the world of coffee: just a cup of tea is simply not enough anymore. Consumers want better quality and they want to get more out of the experience of drinking tea. They want Pure Leaf! ASSIGNMENT We focused on premium operators in the corporate world (active in hotels, high-end casual dining, high-end workplaces and business class travel) who do not have a contract in Belgium, the Netherlands, France and North America. We wanted them to switch to Pure Leaf by showing the added value of the Pure Leaf proposition. COMMUNICATIONServing exclusive tea does not automatically mean that it is also an exclusive tea. The “Perfect Serve” is a combination of exclusive tea knowledge, an exclusive product and an exclusive tea ritual.This is a unique proposition with which Pure Leaf wants to convince operators. Pure Leaf helps operators create the “Perfect Serve” with high quality tea leaves, flavour and server experience."An exceptional tea starts with the leaf and it is rounded off with a perfect serve." MEDIA Shoq was responsible for the strategy, creation and production of the campaign. The campaign consisted of a re-design of the B2B brand and all B2B communications, including a new website, e-mail, social communication (e.g. a LinkedIn campaign), an experience kit, brochures, menus and catalogues.

Project gemaakt voor Bertolli in de Voedsel industrie voor een B2C publiek.PROJECT: BELLISIMO TASTE – WITHOUT BURNINGMEDIA: 360 CAMPAGNEASSIGNMENT: COMMUNICATE OUR BERTOLLI'S NEW FLAVOURS BELLISIMO TASTEBertolli introduced new flavours to compete with butter. In the campaign we created, we emphasised on the biggest USP of the Bertolli margarine."Make the most delicious dishes, without burning your food. You can now bake at higher temperatures and fry with something other than just oil and butter, while maintaining optimal taste. In our communication, we show that cooking is inspiring and fun." THAT LOOKS TASTY We linked the flavours to three dishes for recognition, continuity and longevity of the campaign.The campaign was inspired by old Bertolli posters from the 1950s that focussed on the product, and what you can do with Bertolli. Back in the day a realistic illustration was created and served as the inspiration to create a modern version of that. FOOD RECIPES To round off the communication, we produced five online videos for Bertolli to distribute through its social media channels.There are 5 recipe videos of tasty dishes made with Bertolli products, through which we tried to inspire the target group to cook with Bertolli and to rediscover the pleasures of cooking.