DOK30 Communicatie Ouderkerk aan de Amstel, Nederland

Project gemaakt voor Trunkrs in de E-commerce industrie voor een B2B publiek in 2020.Trunkrs offers trustworthy same day and next day delivery to ecommerce companies. The delivery partner does not only help increase sales and revenues of its clients, it brings a smile back to the consumers only buying experience and makes the delivery market more sustainable through its ev park. In 2020, the company eyed the food market. A difficult market for delivery services, as food deliveries require specialized equipment and trustworthy, on-point deliveries. Right when the company was in its final stages of arranging everthing necessary for this service, the pandemic hit. Recognizing the change in the market and the need for many food vendors to start delivering their goods, Trunkrs sped up the roll-out of its foodstuffs delivery services. The PR was quick to follow. With a fast-paced, always-on approach, the Trunkrs same day delivery services were launched in the foodstuffs market in the Netherlands. With great success: all trade media covered the stories and the PR actually led to tangible leads.

Project gemaakt voor Liferay in de Software & Computer Services industrie voor een B2B publiek in 2020.Liferay is a b2b tech company with software and cloud solutions for multiple markets. The company helps organizations solve digital challenges with omnichannel intranet, portal, commerce, and integration solutions. The Liferay platform is open source, which makes it more reliable, innovative, and secure. Thousands of organizations in financial services, healthcare, government, insurance, retail, manufacturing, and multiple other industries use Liferay. In the Netherlands, DOK30 Communications designed a cross media campaign to strengthen the presence of this b2b software solutions provider in the healthcare sector and increase the number of leads.

Project gemaakt voor Actiegroep Fysiotherapie in de Zorginstellingen industrie voor een B2B / B2C publiek in 2019.In 2018, one physical therapist decided enough is enough. He called for unity within the profession and launched the facebook group ‘Actiegroep Fysiotherapie’ (‘Action Group Physical Therapists’). Within 6 months, the group counted 11,400 members. But facebook alone was not enough. First, the group tried to talk to politicians and insurance companies on their own, on behalf of the whole group. To no avail. Doors were kept shut and they were being sent into a maze of promises and ‘what ifs’, without anything actually changing for the better. * The group decided to go and call for help. Therefor, in May 2018, they knocked on the doors of DOK30 Communicatie. DOK30 Communicatie is a small PR agency with big aspirations. We immediately felt that this problem that the physical therapists were facing deserved attention and we were going to get it for them - !With an integrated campaign of two public stunts, public relations and social media, we have been able to move both media, market and politics.

Project gemaakt voor F-Secure in de Software & Computer Services industrie voor een B2B / B2C publiek in 2019.The cyber security lanscape in the Benelux is highly competitive. Finnish vendor F-Secure experienced that in its' previous PR efforts in the region. They asked DOK30 to step in and help build a stronger media presence in both the Netherlands and Belgium.Using a wide range of PR techniques, from press releases, corporate public relations, off the record discussions with key journalists, newsjacking, press tours, interviews and exclusives, DOK30 was able to build a strong fanclub of journalists within the region. The results: more inbound press requests, stronger press relations and a bigger share of voice in the cyber security market.

Project gemaakt voor Salora in de Consumer Electronics industrie voor een B2C publiek in 2019.What do you do when a consumer electronics brand knocks on your door to gain more interest? You start by reviewing their products and their brand story. So we did just that when Salora asked us to become their partner for PR in the Netherlands. After careful consideration and a review of the products, a slight new positioning was chosen. It was obvious many key press and influencers did not know about the wide array of products Salora offered. So DOK30 created a campaign to change the way press and influencers looked at the brand - and build from there -.

Project gemaakt voor Look good feel better in de Non-profit industrie voor een publiek.Stichting Look Good Feel Better organiseert dit jaarlijks de actie ‘Geef een glimlach cadeau’. Vanaf 4 februari, wereldkankerdag geven ruim 400 schoonheidsspecialisten in het hele land vrouwen met kanker een gratis verwenmoment. ‘Geef een glimlach cadeau’ duurt de hele maand februari en heeft als doel om het zelfvertrouwen van mensen met kanker een boost te geven. Aanpak DOK30 communicatie ontwikkelde een proactieve campagne gericht op de vakpers en de consumentenmedia. Centraal in de PR-aanpak staan de persoonlijke verhalen die heel eerlijk en authentiek duidelijk maken wat de impact is van uiterlijke veranderingen bij kanker op je zelfvertrouwen. In vergelijking met vorig jaar was de media lobby intensiever en bevatte meer storylines die toegespitst zijn op de diverse media.De campagne bestond uit drie fases: 1 Schoonheidsspecialisten enthousiasmeren om zich in te schrijven als deelnemer en de deelnemende schoonheidsspecialisten ondersteunen bij hun promotie. 2 Het thema uiterlijke verzorging bij kanker en de impact daarvan op je zelfvertrouwen op de kaart zetten. 3 De lancering van de campagne.