Dapper - the growth agency

At Blue Beach, we aim to speed up the process to get people in the right working environment, and, with that, make good companies even greater. We ask Yvo, one of the founders of Dapper for advice and tactics on how to market ourselves in an inspiring way instead of being just another job marketing company on a regular basis. Yvo and I have regular calls during which we go through my growth goals and how to achieve them using Growth Marketing. We end up with concrete actions that I can implement to support my marketing activities. Having Yvo give clarity on what to do next is a big help in the interesting but complicated process of starting up.

Muse spray tan is an offspring of an LA-based spray tan company. One year ago, we decided to open a studio in the Netherlands and asked Dapper to help us build our client base and define our go-to-market (GTM) in the Netherlands. The goal was to get a first client base as soon as possible. Dapper conducted research on how to best approach the GTM. Afterward, they brainstormed to come up with experiments that would get in the first clients. Then, they selected the highest potential experiments, which were campaigns for Google and Meta. They started running these experiments and took care of every aspect: from strategy to design to setting up and optimizing the campaigns. They also helped to set up a process for the follow-up of leads that came from the campaigns. The most noteworthy are the Meta campaigns. Dapper tested many different messaging, propositions, visuals, videos, and audiences. Eventually, we scaled a funnel that offered new customers a discount on their first spray tan. These campaigns got us about 70% of our total clientele.