Dapper - the growth agency
Diensten
4 diensten aangeboden door Dapper - the growth agency
Beschrijving In the B2B marketing landscape, most prospects are currently not looking for your product or service.
This group of people needs education and nurturing first, so that when the need arises for your offer, they understand the problem that you solve, and you are on top of mind in your category.
We can help you set up a demand generation strategy to nurture and educate your leads with valuable content. In the last part of the process, we help you capture this generated demand.Skills in Growth Marketing (17) B2B Lead CaptureB2B Scale-Up Lead GenerationB2B Growth MarketingB2B Demand GenerationGrowth AuditB2B ReclameB2B Digital MarketingB2B Digitale MarketingLead AcquisitionInbound Lead Generation+7Projecten in Growth Marketing (21) Reviews in Growth Marketing (2) Machiel KunstGeorge BorstKlanten in Growth Marketing (21) ChannextSoftware & Computer Services | internationalUltimakerConsumer Electronics | internationalLizard GlobalPersoneelszaken | regionalRotterdam in a BoxE-commerce | regional
Meer informatie over Growth MarketingBeschrijving Based on thorough ICP research and online presence research, social media channels are selected for paid advertising purposes.
In most B2B contexts, the channel of focus will be LinkedIn, where we can use thought leadership ads, video ads, and still image ads, among others.
Additionally, Facebook, Instagram, and YouTube can be very successful channels to use for retargeting purposes.
Besides social media, search engines also play a major role in B2B marketing. Dapper is specialised in:
1. Search engine optimization (SEO):
Recent studies indicate that over 70% of clicked search results are organic. But search engines are growing more intelligent daily and the competitive landscape is only increasing. How can you ensure that your website is shown for the right search queries? Dapper has helped both start-ups and Fortune 500 companies to strengthen their SEO. We’ve developed a step-by-step process.
First, we conduct keyword research to identify vital terms that the company wishes to be found on. Based on the outcome of these keywords, we create a content plan: what will we write and when? Following this, we conduct an audit and prioritization of technical improvements for the website. Lastly, we plan how to build the website and webpage authority through link-building.
It takes about 4-6 months for SEO to demonstrate an effect. We believe that organic traffic is one of the most sustainable marketing investments a company can make.
2. Search Engine Advertising (SEA):
Your target audience is looking for products and services on Google. SEA campaigns ensure that your page pops up at the right place at the right time. You’ll be presented as a solution to a moment of inquiry, at the top of a Google, Bing, or Yahoo search page. SEA is a popular solution due to its instant results and scalability.
3. Display advertising:
Display advertising allows us to promote your brand on websites and social media platforms belonging to the Google Network. Using Google data, display advertising provides interesting targeting possibilities. Google Display campaigns are renowned for their low prices and are therefore ideal for reaching a large audience, such as for an awareness campaign.Skills in Online Advertising (53) SEO AdvertisingDemand CaptureLinkedIn AdverterenCampaign TrackingPaid Advertising CampaignsLinkedIn AdvertisingInstagram AdvertentiesFacebook AdvertentiesB2B Digitale MarketingTikTok Reclame+43Projecten in Online Advertising (23) Reviews in Online Advertising (3) Julian StreuperTimo DammerMachteld van der DoesKlanten in Online Advertising (23) &RanjSoftware & Computer ServicesSOPHIA MAERetail | nationalChannextSoftware & Computer Services | internationalBoxspring TwijfelaarRetail | national
Meer informatie over Online AdvertisingBeschrijving On average, people spend 145 minutes per day on social media. Therefore, this will be an essential part of your B2B demand generation or general marketing strategy.
Based on thorough ICP research and online presence research, social media channels are selected on which the company and personal employee brands (so-called ‘thought leadership’) are built, both with organic and paid content.
In most B2B contexts, the channel of focus will be LinkedIn. However, Facebook, Instagram, and YouTube are very successful channels to use for retargeting purposes.Skills in Social media (33) Social Media Retargeting CampaignsThought LeadershipB2B Lead GenerationGoogle AdvertentiesTikTok adverterenB2B Social MediaB2B BrandingB2B MarketingLinkedIn adverterenYouTube adverteren+23Projecten in Social media (13) Reviews in Social media (2) Angela HordijkSammie PerkinsKlanten in Social media (13) Xebia AcademyOnderwijs | nationalSOPHIA MAERetail | nationalChannextSoftware & Computer Services | internationalBoxspring TwijfelaarRetail | national
Meer informatie over Social mediaBeschrijving The marketing strategies we design for you are based on extensive growth research because we’re convinced that every hour spent on research and strategy has a multiplying effect on eventual results for your business. Almost every collaboration, therefore, starts with a data collection. This data collection phase differs per client, but almost always consists of:
1. Evaluating your existing assets. We will ask you and your most important stakeholders (like your sales team for example) many questions, look at your competitors, evaluate key marketing channels, review existing user research, and conduct technical assessments.
2. Identifying your ideal customer profile, based on available research, or from scratch. We will map out the most desirable customer to sell your product to, together with their pains and gains.
3. Define core messaging. Based on the insights from the previous steps, we will help you identify the topics you want to discuss in your content and which will most resonate with your audience. This will help you put together a coherent messaging strategy.
4. Define formats, frequency, processes, and distribution. When the content and channels are set in stone, you are going to decide how, where, and when you want to distribute the content.
With this strategy in place, you can start executing and iterating.Skills in Digital Strategy (22) Online MarketingContent DistributionIdeal Customer ProfileB2B-positioneringB2B ReclameContent CreationContent OntwikkelingDigital MarketingB2B Digitale MarketingStakeholder Interviews+12Projecten in Digital Strategy (15) Reviews in Digital Strategy (3) Mariah ShannonDavid SchermerhornJosha RiemensKlanten in Digital Strategy (15) Xebia AcademyOnderwijs | nationalSOPHIA MAERetail | nationalBoxspring TwijfelaarRetail | nationalUltimakerConsumer Electronics | international
Meer informatie over Digital Strategy
Team
30 leden in Dapper - the growth agency's team
Prijzen
Dapper - the growth agency heeft 5 awards gewonnen
Reviews
Reviews
FOCUS-ON is a company dedicated to revolutionizing the process industry with an advanced product. Founded by two major players in manufacturing, we strive to discover innovative methods to promote a disruptive solution. My responsibility is to effectively manage the channels and create content in collaboration with our team, ensuring alignment with the strategy developed by my colleague and me. Additionally, a key objective is to demonstrate to our shareholders that we are continuously finding new avenues for growth through novel promotional techniques. We were looking for an agency that could help us reach our goal of achieving 80 leads and 12 orders. I have been following Dapper for a year already and agree with their way of working. I'm a firm believer that video is the next step for B2B marketing and that demand generation is needed for new products. We have to create awareness about the current problems in the industry which can be solved with our product. Before Dapper, we had already been building on this pillar. With Dapper, we have more power to professionalize this way of working, and we are starting to achieve the professionalism we are looking for. Dapper helped us set up online growth channels, such as optimizing Google AdWords, but also with website optimization, YouTube optimization, and, of course, starting active promotion on LinkedIn. In addition to this, we started creating content together, ranging from carousels and blogs to simple posts. However, the main goal was to produce and maintain a strong presence with video content. So far, we have seen an improved website, very professional videos, blogs, and other kind of content. We also already achieved to get around 12-14 leads and ongoing project discussions.
We were looking for a partner who could help us with our marketing and increase the number of inbound leads. Dapper seemed a great cultural fit. Tycho seemed knowledgeable and trustworthy (several people in the company know him personally) and Dapper was visible on LinkedIn & YouTube. They were basically doing what I wanted to do. Dapper helped us with Google & LinkedIn advertising, LinkedIn organic thought leadership posting, SEO, and video production. In general, this helped us to gather more inbound leads. We went from 1 to 5 inbound leads per month approximately.
At Blue Beach, we aim to speed up the process to get people in the right working environment, and, with that, make good companies even greater. We ask Yvo, one of the founders of Dapper for advice and tactics on how to market ourselves in an inspiring way instead of being just another job marketing company on a regular basis. Yvo and I have regular calls during which we go through my growth goals and how to achieve them using Growth Marketing. We end up with concrete actions that I can implement to support my marketing activities. Having Yvo give clarity on what to do next is a big help in the interesting but complicated process of starting up.
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Contact
Contact gegevens van Dapper - the growth agency
Details
- HoofdkantoorStationsplein 45 E1.184, 3013 AK Rotterdam, Netherlands
- Av. Duque de Loulé 12, 1050-093 Lisboa, Portugal
