Design & Practice

Wat was het doel van de samenwerking?We wanted to elevate the brand image of our interior studio and differentiate our profile from what was happening around us. We were looking for a redesign of our identity to reflect our sense for understated playful luxury and subtle material detailing. Design & Practice designed an identity system that incorporated both straightforward brand assets such as logos and various templates, as well as playful scalable graphic tools and print work. Our business cards still get a lot of positive responses!

Wat vond je het leukst tijdens de samenwerking?We thoroughly enjoyed the concept phase. Design & Practice dove deep into their research to explore new ways of expressing our identity and provided us with a wide selection of interesting ideas. They push the boundaries of design and material that made our identity a real personal experience. We also loved being made a part of the process, so we could steer the ideas into a direction that works for our situation.

Zijn er verbeterpunten?The original anticipated deadline got moved a bit, as Design & Practice raised the level of expectation and needed a bit more time for research and due diligence, in order to make sure the identity got developed to its fullest potential. We weren't in a major rush so the extended deadline paid off in terms of quality of execution and attention to detail.