Design & Practice (+ reviews) | Sortlist
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Design & Practice

Amsterdam, Nederland
We deliver high quality tactile brand experiences for culture brands and creative businesses
Design & Practice is an Amsterdam based internationally operating design studio specialised in branding, graphic design and art direction for clients in the cultural, luxury and hospitality sector.  Our mission is to create and communicate thought provoking experiences through strategic analytical thinking, a collaborative relationship with the client and a unique tactile design aesthetic. Design & Practice builds strategic design solutions based on a philosophy of experimentation and artistic research. Approach Creativity is at the core of both our own work and most of the companies we work for. Materiality plays a key role in all our projects. As most experiences are becoming digital, tactility and material quality are becoming increasingly important. Innovative processes that push the boundaries of design make identities a personal, haptic experience and make a brand stand out. Our multi-disciplinary approach enables us to execute a brand expression holistically through brand identity, packaging, interior surfaces, print, marketing and digital. The diversity of our international client base is a testament to our belief that quality, creativity and beauty should be available to everyone. Collaboration is at the heart of our relationship with clients and partners ensuring an outcome that exceeds the expecations of our clients and their customers. Clients Antalis TEFAF PublicisDrugstore Tom Dixon Hyatt Hotels Kalevala Tord Boontje Aram Gallery Hearst Moooi APBloem
5 mensen in hun team
Spreekt Engels, Frans, Nederlands, Perzisch
7 projecten in hun portfolio
Werkt op afstand over de hele wereld
Sortlist lid sinds 2018
Opgericht in 2011


2 diensten aangeboden door Design & Practice

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Niveau van ervaring

Gerelateerde beoordelingen

  • Beschrijving
    We build iconic brands from the foundation up through strategic creative thinking and a tactile design philosophy.

    Our design-led thinking creates a strategic fundament while our eyes are on the horizon look for the new and unexpected that will give our clients the creative and innovative edge.
    Skills in Branding & Positionering (13)
    Brand ConceptBrand InnovationHospitalityLuxury BrandingBrand ContentBrand IdentityBrand BookBrand GuidelinesLogo DesignBranding+3
    Projecten in Branding & Positionering (7)
    Rebel & Bird - Brand and Website - Branding & Positionering
    Interior Branding for Hyatt Regency Amsterdam - Branding & Positionering
    Le Drugstore - Brand Identity and Interior signage - Branding & Positionering
    Tom Dixon Sample Box - Branding & Positionering
    Klanten in Branding & Positionering (7)
    Tom DixonArchitectuur & Planning | international
    Rebel & BirdSoftware & Computer Services | international
    Weekamp DeurenHuishoudelijke Producten | national
    Hyatt RegencyArchitectuur & Planning | international

    Meer informatie over Branding & Positionering

  • Beschrijving

    Geen beschrijving opgegeven voor deze service.

    Projecten in Content Strategy (4)
    Rebel & Bird - Brand and Website - Content Strategy
    Interior Branding for Hyatt Regency Amsterdam - Content Strategy
    Weekamp Deuren - Content Strategy
    Harper's Bazaar Café Dubai - Content Strategy
    Klanten in Content Strategy (4)
    Hyatt RegencyArchitectuur & Planning | international
    HearstRestaurants | national
    Rebel & BirdSoftware & Computer Services | international
    Weekamp DeurenHuishoudelijke Producten | national

    Meer informatie over Content Strategy

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Design & Practice heeft 0 awards gewonnen


2 reviews voor Design & Practice

(2 reviews)
Caroline HedbergMarketing Manager bij Rebel & Bird

Thanks to Design & Practice's work, we enjoyed a surge in traffic, especially on our case studies pages. Our new articles and designs have received increasing attention. Design & Practice paid special attention to the story behind our company and where we are coming from for our different branding elements. With their expertise focussed on building the brand, we realised we could add some of our own expertise in the area of UI/UX to establish the best result.

Jeroen van LaarhovenPrincipal bij Studio JVL
SectorArchitectuur & Planning
Team1 - 10

Wat was het doel van de samenwerking?We wanted to elevate the brand image of our interior studio and differentiate our profile from what was happening around us. We were looking for a redesign of our identity to reflect our sense for understated playful luxury and subtle material detailing. Design & Practice designed an identity system that incorporated both straightforward brand assets such as logos and various templates, as well as playful scalable graphic tools and print work. Our business cards still get a lot of positive responses!

Wat vond je het leukst tijdens de samenwerking?We thoroughly enjoyed the concept phase. Design & Practice dove deep into their research to explore new ways of expressing our identity and provided us with a wide selection of interesting ideas. They push the boundaries of design and material that made our identity a real personal experience. We also loved being made a part of the process, so we could steer the ideas into a direction that works for our situation.

Zijn er verbeterpunten?The original anticipated deadline got moved a bit, as Design & Practice raised the level of expectation and needed a bit more time for research and due diligence, in order to make sure the identity got developed to its fullest potential. We weren't in a major rush so the extended deadline paid off in terms of quality of execution and attention to detail.

Jeroen van Laarhoven beveelt dit bureau aan

SectorArchitectuur & Planning
Team1 - 10
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Contact gegevens van Design & Practice


  • HoofdkantoorTh. K. van Lohuizenlaan 202, 1095 DW Amsterdam, Netherlands


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