Innate Motion (+ 4 reviews) | Sortlist
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Innate Motion

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Parijs, Frankrijk
We are business humanizers specialized in Purposeful Brand Positioning and Content Strategy. For us, positioning starts from understanding the people we serve and the ecosystem in which we operate. We exist since 2006 and a proud accredited member of the B Corp community since 2015, a network of companies using business as a force for good.  Our motto is to apply more human logic to business, in a world that applies too much business logic to humans. We do not take positioning and content as a task or job to be done. We design empathic journeys to allow broad teams (including partner agencies) to embrace and bring to life people-centered growth. Doing so, we transform the way they think, innovate and operate in substance creating a long-term competitive edge. What allows us to link business and people for purposeful positioning and content are: Our clients are very diverse. From big corporations like Unilever, Danone, Samsung, Sanofi, Renault to smaller players like Ben and Jerry’s, Tom's, Materialise, Livekindly to NGO's and institutions like UNCDF and Fairtrade.  Some things we are proud of: We are a highly diverse team of 45 people, with no bricks (no office), no borders (working remotely from more than 25 different countries), no bosses (100% owned by the team). Through our local research partners who help us on the logistic side of what we do, we have done 2000+ positioning and research projects in more than 75+ countries.  As a B Corp member, we consider the impact of our decisions on our workers, customers, suppliers, community, and the environment, and we use business to build a sustainable future for all. For Innate Motion, this also means fuelling the regenerative business movement for people as people, and crafting brand that stand up for a better world. We buy locally and respect people and their privacy. We are pioneers of remote working since our creation, and offset the environmental impact of all travel, offsetting 634.56 tons of CO2 equivalents in 2018. Our advice when it comes to purposeful brand positioning: do not outsource the work but find an agile partner who be your fellow traveler.
45 mensen in hun team
Spreekt Afrikaans, Chinees, Duits, Engels, Frans... Zie meer
10 projecten in hun portfolio
Werkt op afstand over de hele wereld
Sortlist lid sinds 2020
Opgericht in 2006

Diensten

10 diensten aangeboden door Innate Motion

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  • Beschrijving
    Our positioning journeys guide the team to co-create purposeful brands. We start from more existential questions to craft brand icons that have relevance beyond their category.
    It is a highly participative and memorable experience for the team. After scoping our potential human spaces for greater relevance, the team immerses people's lives to develop empathy. We then craft a positioning articulated around people we want to serve, a tension to tap into, a cultural brand point of view that creates an aspiration, a product/service vision that brings the brand point of view to life, and a solution within the category.
    On this journey, we use digital proprietary tools that enable broad teams to work remotely.
    Skills in Branding & Positionering (10)
    cultural researchproduct market fitInternational BrandingBrand PositioningSegmentationpurposeinternational brandingmovement brandsbrand archetypespeople immersions
    Projecten in Branding & Positionering (10)
    Lacoste: Keeping tradition alive - Branding & Positionering
    Helping Magnum liberalize pleasure - Branding & Positionering
    Redefining masculinity with Axe - Branding & Positionering
    Mapping the future of mobility for Renault - Branding & Positionering
    Reviews in Branding & Positionering (2)
    Nicolas Lambert
    MARIANA SANTOS RODRIGUES
    Klanten in Branding & Positionering (10)
    Beauty RevolutionEntertainment & Events | national
    ZewaHuishoudelijke Producten |
    MaterialiseSoftware & Computer Services |
    AxeHuishoudelijke Producten | international

    Meer informatie over Branding & Positionering


  • Beschrijving
    We develop clear execution guidelines to bring the brand positioning to life.
    We work with archetypes thinking to strategize action. We invite activists in co-creative workshops to imagine how we can stage our brand and engage a broader group of people behind our purpose. We use qualitative research and social listening (Brand Watch) to identity cultural movements to tap into, support and weave. We move teams from looking at brand puporse as a narrow platform for communicating to a broader space for impact and relationship building with consumers/users, communities, institutions, partners, retailers.
    Skills in Content Strategy (3)
    Social Listeningcultural relevanceonline community research
    Projecten in Content Strategy (9)
    Lacoste: Keeping tradition alive - Content Strategy
    Helping Magnum liberalize pleasure - Content Strategy
    Redefining masculinity with Axe - Content Strategy
    Mapping the future of mobility for Renault - Content Strategy
    Klanten in Content Strategy (9)
    Ben & Jerry’sVoedsel | international
    Beauty RevolutionEntertainment & Events | national
    ZewaHuishoudelijke Producten |
    MaterialiseSoftware & Computer Services |

    Meer informatie over Content Strategy


  • Beschrijving
    We approach innovation by bringing our own set of skills and expertise while also unlocking the power of the collective. We co-create with consumers, experts and a diverse blend of our client team to conceptualize humanized product and services innovations with practical applications.
    Skills in Innovatie (5)
    StrategyCo-creationConceptsHumanized productsHumanized services
    Projecten in Innovatie (2)
    Materialise: humanizing tech - Innovatie
    Beauty Revolution Movement branding - Innovatie
    Klanten in Innovatie (2)
    Beauty RevolutionEntertainment & Events | national
    MaterialiseSoftware & Computer Services |

    Meer informatie over Innovatie


  • Beschrijving
    We excel in brand advertising, delivering purposeful narratives that are touching people in the heart.
    Skills in Reclame (1)
    Brand Advertising
    Project in Reclame (1)
    Beauty Revolution Movement branding - Reclame
    Klant in Reclame (1)
    Beauty RevolutionEntertainment & Events | national

    Meer informatie over Reclame


  • Beschrijving

    Geen beschrijving opgegeven voor deze service.

    Skills in Digital Strategy (1)
    Strategy

    Meer informatie over Digital Strategy


  • Beschrijving

    Geen beschrijving opgegeven voor deze service.

    Skills in Evenement (1)
    Corporate Event Management
    Project in Evenement (1)
    Beauty Revolution Movement branding - Evenement
    Klant in Evenement (1)
    Beauty RevolutionEntertainment & Events | national

    Meer informatie over Evenement


  • Beschrijving

    Geen beschrijving opgegeven voor deze service.

    Skills in Social media (1)
    Social Media Listening

    Meer informatie over Social media


  • Beschrijving

    Geen beschrijving opgegeven voor deze service.


    Meer informatie over Marketing


  • Beschrijving

    Geen beschrijving opgegeven voor deze service.


    Meer informatie over Print


  • Beschrijving

    Geen beschrijving opgegeven voor deze service.

    Project in Marktonderzoek (1)
    Engaging a collective to belief with Ben & Jerry’s - Marktonderzoek
    Klant in Marktonderzoek (1)
    Ben & Jerry’sVoedsel | international

    Meer informatie over Marktonderzoek

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Team

45 leden in Innate Motion's team

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Prijzen

Innate Motion heeft 0 awards gewonnen


Reviews

Reviews

5/5
(4 reviews)
MS
MARIANA SANTOS RODRIGUES Brand Director bij Whirlpool
ServiceBranding & Positionering
SectorHuishoudelijke Producten
5/5
Begroting
Kwaliteit
Plan
Samenwerking

Wat was het doel van de samenwerking?InnateMotion helped us humanizing our target and land in a meaningful purpose for our brand

Wat vond je het leukst tijdens de samenwerking?The collaboration and the tools we used during the process. We started the process just before COVID and the agency was able to turn it in an opportunity to connect with consumers and run workshops in a different way.

MARIANA SANTOS RODRIGUES beveelt dit bureau aan


ServiceBranding & Positionering
SectorHuishoudelijke Producten

AL
Anouk LagaeCEO Accent (and former President Core Europe Duvel Moortgat) bij Duvel Moortgat
5/5

If you want to do extraordinary things in life, you need to surround yourself with extraordinary people. The Innate Motion team is just that! Any project with them has provided our business with 10 years future-proof thinking. Innate Motion fulfills us with insights, energy and challenges our thinking – they are my (professional) oxygen.



NL
Nicolas LambertCEO bij Fairtrade Belgium
ServiceBranding & Positionering
SectorNon-profit
Team11 - 50
5/5
Begroting
Kwaliteit
Plan
Samenwerking

Wat was het doel van de samenwerking?We worked together at 2 different occasion. First to redefine our brand purpose at local level and then in a similar process at global level. In the second process, they also worked on the execution of the new brand identity.

Wat vond je het leukst tijdens de samenwerking?Very deep and thorough, starting from the public, very participative to make sure the new brand vision is deeply embedded in the organization.

Nicolas Lambert beveelt dit bureau aan


ServiceBranding & Positionering
SectorNon-profit
Team11 - 50

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Contact

Contact gegevens van Innate Motion

Details


http://innatemotion.com

  • HoofdkantoorParis, France

  • Brussels, Belgium

  • Madrid, Spain

  • Frankfurt, Germany

  • Singapore

  • Atlanta, GA, USA