Over Flirt Creativity
Op dit bureau is al aanspraak gemaakt door zijn eigenaar
Flirt Creativity is a full service creative and strategic advertising agency that connects branding, digital and video into what can be a stand-alone product, or something that can also be part of a bigger 360 degrees campaign for fashion & lifestyle brands. Combining concept, strategy and brand identity,
WE BUILD BRANDS TO FALL IN LOVE WITH.
Whether you have a fully formed brand proposition, or are looking to establish yourself in a saturated marketplace, we immerse ourselves into the context in which your brand exists, allowing us to get good insight into how the world around you thinks and acts. Through this, we can implement ideas that are truly unique and tailored to your market. http://www.flirtcreativity.com
Flirt Creativity is een full-service creatief en strategisch reclamebureau dat branding, digitaal en video combineert om merken te voorzien van een complete merkidentiteit of campagne. Wij bedenken unieke concepten waarmee wij merken hun onderscheidend vermogen geven,
WE BUILD BRANDS TO FALL IN LOVE WITH.
Of u nu op zoek bent naar volledige branding of naar een converterende campagne, wij verdiepen ons in de markt en context waarin het merk zich begeeft en bouwen de ultieme 'brand to fall in love with'.
Wij zijn actief in verschillende sectoren.
Branding & Positionering
- Wij verzorgen de branding en positionering voor grote merken en kleine merken die groot willen worden. We dompelen ons onder in de organisatie en haar product en werken gezamenlijk met de klant naar een zo optimale positionering van het merk. Naast de branding en positionering kunnen wij de gehele marketingstrategie uitwerken en de daarbij horende communicatiemiddelen ontwerpen en produceren. Doordat wij alle communicatie middelen in-house produceren (video, animatie, POS materiaal, webdesign en -development), kunnen wij deze ultiem op elkaar afstemmen. Voor merken als PME Legend, Cast Iron en Vanguard hebben wij de complete branding en uitwerking verzorgd. Maar ook merken als Brunotti Europe en G-star behoren tot ons portfolio. Merken waar wij op dit moment aan werken die nog aan de beginfase staan van hun brand cyclus staan zijn bijvoorbeeld Jumping Jack, Tigerhill en Bakerline.
- Van het 'from scratch' bouwen van een nieuw merk, tot een rebranding van een bestaand merk tot het ontwikkelen van een succesvolle branding strategie, we've got it all! Wij helpen jou in de succesvolle positionering van jouw merk, en ontwikkelen en ontwerpen alle mogelijke uitingen om jouw doelen te behalen. Wij hebben vormgevers, web developers en een video afdeling intern, waarmee wij complete marketingcampagnes kunnen produceren; van het ontwerpen van een brand identity, tot het produceren en schieten van een brandvideo tot de online implementatie van de campagne.
Informatie over het bureau
Bekijk de laatste projecten die voor onze klanten gerealiseerd zijn
Online video Campaign - G-Star Footwear 172november 2017november 2017
Online video Campaign - G-Star Footwear 172
In cooperation with G-Star, one of the world’s leading denim brands, we created the G-Star footwear campaign for fall winter 2017/2018. The concept for the campaign was born after several creative meetings working closely together with the brand’s creative director, Aitor Troup, and Thecla Schaeffer, CMD.
Flirt Creativity was responsible for the entire shoot production, and selected Karen Rosetzky as the photographer. The entire video postproduction was done in-house by Flirt Creativity, next to editing the campaign movie, we created several social media edits to gain exposure for the campaign on Instagram and Facebook. We did the image selection and created the campaign treatment and several visuals for online and in-store communication.
Branding - Sock My Feetjuni 2018juni 2018
Branding - Sock My Feet
For Sock My Feet, a new and cheeky player on the socks market, we completely developed the brand identity and positioning for the brand. We started with the strategic part and developed a complete visual identity. all summed up in a brand manual.
Branding - Bakerlineseptember 2017september 2017
Branding - Bakerline
While most cake brands focus their attention heavily on one specific consumer group, we wanted to position Bakerline without the inference of one gender. This started with the logo, and brand’s philosophy of using the simplest but best ingredients. The result was something built completely from just three shapes and followed the rules of simple geometry, creating a brand identity that was bold and stood apart from any competitors.
Brunotti FW16 Campaignjanuari 2018januari 2018
Brunotti FW16 Campaign
For their Autumn/Winter 2016 campaign, Flirt Creativity took Brunotti to Kaprun to provide the perfect setting to act as backdrop to the brand’s new on and off-piste apparel collection. Shooting product specific fashion imagery to highlight the technical and stylish aspects of the collection, our team also captured the astonishing surroundings of Kaprun for some insane action photography that would satisfy the most extreme Winter sports lovers.
Brand movie - Tigerhill denim brandnovember 2017november 2017
Brand movie - Tigerhill denim brand
Flirt creativity created this brandfeature as part of a total rebranding for the Tigerhill brand
Tigerhill the boldest streetwear brand with utmost innovative jeans wash technology at a seductive price level.
We are connected jeans crusaders directly from the mill to the urban on-demand environment
Director: Frank Uyt den Bogaard
DOP: Johan Sneep
2nd director: Laurens Peerenboom
Club Pellikaan Everybody Countsjanuari 2018januari 2018
Club Pellikaan Everybody Counts
Every Body Counts is the campaign proposition for Club Pelikaan in 2017. After all, counting is key in fitness, for counting steps, breathing, timing, repetitions and sets. Every Body Counts puts the focus on your body – on every body, whether tall, small, big or thin.
Part of the campaign strategy was to create relevant online (video) content to further engage the brand’s target group. To do this, Flirt developed the concept, strategy and production for the online commercial, with the video concept not only showing the different ways in which people count during sports, but that everybody also counts, no matter what age, gender or level of practice.
Alongside the campaign film, we edited a YouTube pre-roll and several online social media video edits, with the photography achieved during the shoot also being used to develop the online and offline aspects behind the campaign.
Responsible for the concept, script, storyboarding, cinematography, art direction and production from A to Z, we worked closely with Club Pelikaan’s marketing manager to ensure that the results from the campaign were inspiring and on-brand.
PME Legend Commander Jeans Campaignaugustus 2017augustus 2017
PME Legend Commander Jeans Campaign
With Netflix, Spotify and iTunes creating a revolution in media, we wanted to create a campaign that tapped into this new way of on-demand content for our next project with PME Legend. We knew that people love to watch series, so we created an online series located on the brand’s online platform that told a beautiful story about a cargo pilot and his classic Silverbird.
By allowing people to subscribe to the series and be the first to see the online premiere of new episodes, subscribers also got the chance to win a unique hand painted leather jacket, that also featured in the mini-series. To maximise interactivity with loyal customers, Flirt even programmed the technology so that people could order the product straight out of the movie.
In addition to this, the online campaign was supported by the offline TV commercial, which encouraged people to get online and shop the entire collection.
Brunotti GetonBoard Campaignaugustus 2017augustus 2017
Brunotti GetonBoard Campaign
Up from 2015, Flirt was asked to completely re-brand Brunotti, the goal being to become a cool and aspirational surf brand once more. In order to redefine the brand and it’s image, as well as showcase the Summer 2016 collection, we travelled all the way to Cape town to capture the brands unquestionable coolness.
Together with a great team of photographers, models and board sport professional, we shot an epic campaign movie that announced Brunotti’s powerful mission: to get everybody on board. By mixing up the disciplines of the pro-riders, Brunotti challenged them in a different board sport to their own and showed that they are an all board sports lifestyle brand themselves. After all, it’s all about taking risks, sharing knowledge, trusting your strengths and going home with a smile.
Optio Sano 'Conquer Yourself' Brand Filmjanuari 2018januari 2018
Optio Sano 'Conquer Yourself' Brand Film
For Optio Sano, who are a new brand that merge both fitness and fashion, we were able to enhance their positioning within the market though a brand film.
Gaining inspiration from the brand’s Roman inspirations, a narrative emerged of a hero and his ultimate defeat of an army of marble statues. Bringing together strong stylistic inspirations with an important message, the story was able to communicate the message that the hero could only defeat his enemy by conquering himself. This in itself is a reference to the brand’s name, with Optio Sano meaning ‘conquer yourself’.
Graphic Animation for a large daycare organisationoktober 2017oktober 2017
Graphic Animation for a large daycare organisation
To position Ska daycare in the right place for 2017 and beyond, we refreshed the visual aspect of the brand, alongside its very essence.
Focussing heavily on the joy of discovery and the development of the child, the first phase of our strategy was to translate the values of the brand into the new logo, brand colours, and photography. This created the path on which Ska could then travel on for further development in the future.
PME Legend TV commercialaugustus 2017augustus 2017
PME Legend TV commercial
After the success of the Aviator Jeans, Bare Metal Jeans and Commander Jeans campaigns, Flirt Creativity was ready to help PME Legend launch the newest member of their jeans arsenal. The goal of the campaign was to maintain PME’s position as market leader in the jeans segment and highlight the fact that PME Legend Skymaster jeans are equipped with both functional and technical features that enable you to channel your inner cargo pilot
To emphasize these special features, we created a full 3D animation of the Skymaster Jeans that was to be integrated into the TV commercial. Shot and edited by Flirt Creativity under the Californian sky, the film was broadcast during primetime hours on Dutch and German TV channels, in cinemas and online.
Rebranding for fitness chain - Club Pellikaanseptember 2017september 2017
Rebranding for fitness chain - Club Pellikaan
Club Pellikaan, well-known and respected for it's fitness and wellness facilities throughout The Netherlands was in need of a rebranding. The crux in this project was to gain maximum result by remaining a lot of it's core features. Creativity overflows in small spaces. By altering the brand values, we created a new solid foundation to change the tone of voice and tweak colors, typography, use of images and the logotype
Every body counts is the new campaign proposition for 2017. Counting is key in fitness, for counting steps, to breathing, timing, repetitions, sets and so on. Every body counts also puts the focus on your body. On every body, whether you a tall, small, big or thin.
Herbalife - Online Brand Movieaugustus 2017augustus 2017
Herbalife - Online Brand Movie
Herbalife is a lifestyle, not just a product - it is part of the daily routine and all sporting activities. Flirt Creativity translated this vision into a brand movie which became part of Herbalife’s online brand campaign, with the aim of attracting a new, younger audience, next to the brand’s existing audience. The result was the campaign’s flawless fit into current market trends surrounding the healthy living, food and sports sectors.
While developing the video concept, we united the target audiences and translated them into the mood and story boards. From the development of the script, copy and animated graphics, to the location scout and cinematography, Flirt Creativity was also responsible for the entire video production which it handled in-house. As a result, Herbalife successfully implemented the video into their online brand campaign, generated more relevant content and expanded the brand even further under existing and new target audiences.
Brunotti Europe rebranding campaign - Brandmovieaugustus 2017augustus 2017
Brunotti Europe rebranding campaign - Brandmovie
Up from 2015, Flirt was asked to completely rebrand Brunotti. The goal was to become a cool surf brand once again. To redefine the brand and it’s image, and to present the Summer 2016 collection, we travelled all the way to Capetown to capture the brand’s ultimate coolness. We shot a brand movie, together with a great team of photographers, models and board sport professionals.
The campaign announces Brunotti’s powerful mission; to get everybody on board. It’s all about taking risks, sharing knowledge, trusting your own strengths and going home with a smile. In the end of the movie, Brunotti mixes up the disciplines of the pro-riders to challenge them in a different boardsport. After all Brunotti is an all board sports lifestyle brand.
Branding - Walmacseptember 2017september 2017
Branding - Walmac
Yme van der Wal, a well-known and respected m&a consultant stepped into our offices with a clear vision: for Flirt Creativity to develop a visual brand identity that would stand out in the financial sector without losing the corporate identity. Being a mergers and acquisitions consultant, you are constantly in the middle of two parties, and it is from this that we took inspiration to create a logo compromised of two diamond shapes. Each representing a party, the two shapes are connected by horizontal beams which act as the metaphor for the role of a m&a consultant. In the end, me were able to communicate successfully ideas of a premium service with our branding and bring together the client’s initial concept of bringing distinction to the corporate.
PME Legend Heritage Journaljanuari 2018januari 2018
PME Legend Heritage Journal
To help PME Legend claim their hold on the cargo identity, we created an epic documentary style film to capture their knowledge and passion, both past, present and future for this area. Digging through their archives of images and material, an informed nine-minute movie was developed to present PME Legend as distinctive amongst so much online content, highlighting their accomplishments over the years to a wider audience.
Alongside the film, we created the Heritage Journal to compliment the story’s narrative, as well as provide a platform to express information about the product on. Using the same high-quality leather as is used for PME Legend leather jackets, design consistency stretches across all aspects of the brand and of our work.
Jumping Jack Brandingjanuari 2018januari 2018
Jumping Jack Branding
The founder of Jumping Jack, a well experienced entrepreneur in the sports industry contacted us with a vision on sport-related entertainment. His mission was to bring the best indoor jumping experience to Benelux and to Europe, so Flirt Creativity developed a full brand identity to support with the venture.
By adapting his ambitious attitude in creating a distinctive yet straightforward brand within the market, we were able to capture the essence of the ultimate experience for adults and kids as part of our branding. As a result, we created a brand which embodies coolness and quality that also presents the jumping experience from a new perspective.
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