BetterMatter

Most of our productions contain (lots of) online and social content. Based on our philosophy that unique content is required for each channel, we create and produce various edits, GIFs, stills etc. for each channel you might use. Naturally, our content is optimized for mobile (square, vertical, stories etc.). Our smart production method allows us to create all the necessary content in one single shoot.

We are specialized in the creation and production of content. Our strategist and content creative interpret the brief and come up with a creative concept. Based on the approved concept, a content plan is set up. For content to work, we believe it needs to 'match' the current phase of a customer's (online) journey. This is why we strive to create content that is relevant. As a result, we use smart production to create multiple assets for the entire ad campaign.

The majority of our work is film. Our own team consists of a content creative, d.o.p., director, editors and producers. We take care of the creative concept or format, script and the production of our films. Our approach is to create a complete content plan prior to the actual shoot to ensure all the needed content (# of edits, social content, GIFs, Imagery, etc.) for the campaign is taken into account. In most cases, we combine film and photography in our shoots, which guarantees that all content assets are created in one single shoot. Depending on the type of shoot (size/ look & feel etc.), we'll decide which gear (camera/lenses) to use.

Our expertise consists of campaign / brand strategy, brand activation and brand positioning. Sometimes we create this from scratch but most of the time our challenge is to create a campaign that can be seamlessly integrated in an existing communication & brand strategy. We consider the interpretation and adoption of an existing strategy in our productions for clients as one of our strengths.