BetterMatter Amsterdam, Nederland

Project gemaakt voor KNDB in de Sport industrie voor een B2C publiek.Who would’ve thought? The KNDB (Dutch National Checkers Union) gentlemen have been turning the world of checkers upside down. After earning the world title, media attention was just around the corner. They first earned a sponsorship from the biggest hiphop label of the Netherlands, Top Notch, and now the addition to TeamNL. Of course this comes with some priviliges. These stars can now prepare their next moves from a new home base: Papendal! With big news comes a big reveal. We had the honor of creating this epic introduction.

Project gemaakt voor Selection of work in de Anderen industrie voor een B2B / B2C publiek.We are BetterMatter and this is what we do. We produce fresh, creative content for all necessary platforms and treat all our campaigns as smart productions. This means we create everything in one shoot: both the (main) film, edits, social content and photography - all the content you need for your campaign.

Project gemaakt voor Ziggo in de Internet industrie voor een publiek.To follow up the success of the first activation around the classic football match between Ajax and Feyenoord, we developed 2 promo’s for Ziggo for the same game in Oktober 2018. None other than Ajax legend Jari Litmanen assisted in this production with the approach: ‘Become Jari’s roommate in the Ziggo house during the classic match’.

Project gemaakt voor NTFU in de Reizen & Vrije tijd industrie voor een B2C publiek.Us Dutch people have biking in our blood. And blood is thicker than water! Because we all share the road together, NTFU asked us to produce this video, in response to the social cyclist movement. After all, we cycle together! We completed this race with personality.We created the whole video within one day, with help from a special buggy.

Project gemaakt voor NS in de Vervoer industrie voor een B2C publiek.Very few people know that we have been travelling 100% climate neutral by train for a while in The Netherlands. The Dutch Railways takes all travelers from A to B by using wind energy and that had to be emphasized. That’s why we convinced president-director Roger van Boxtel to share his kitesurfing skills with the world.In the january cold, our camera savant Laurens faced the icy North Sea to capture everything perfectly. Roger was a delight to work with and in spite of the circumstances, this campaign certainly felt like a breath of fresh air!

Project gemaakt voor Staatsloterij in de Entertainment & Events industrie voor een B2C publiek.Staatsloterij was looking for a concept around anticipation. The best part of buying a lottery ticket is fantasizing about what you’re going to do if you win the jackpot. Where one person dreams about a brand new sportscar, another wishes for a luxurious vacation or a sea side villa. At least, that’s what we think. Our brain namely often has its own will. Activation agency Kumpany thought of the Staatsloterij Dreamexperiment, in which we tested if our dreams are compatible with what our brain tells us. The subjects told us what they would do with a million dollars and were then shown an array of ‘dream images’. The test lab was able to recreate different scenarios that were used to accurately measure what triggered the brain. One thing is for sure; we’ll have good dreams for weeks because of this successfull production.