Counter Content Zaandam, Nederland
We are counter collective
We are storymakers, we build stories, we tell stories and we spread stories…
… stories that touch, that influence people and move them to action.
Our stories help brands, businesses and other types of organisations with their visibility, customer awareness, and profile building.
In short: with tangible results and new business leads.
Two agencies in one
In 2019 we merged two agencies, counter content & counter creatives, into one. Combining both teams, their experience and their skills.
Our agency is led by Raymond Bresching and Barry Menger. It relies on a core team of professionals with decades of combined experience.
In addition, the agency has access to a carefully selected pool of preferred professional partners, highly skilled freelancers and seasoned advisors.
Counter Content
strategy, pr, storytelling,
content marketing, communication
content creation, social media, events & workshops.
www.countercontent.nl for more information.
Counter Creatives
strategy, branding, creative concepts,
campaigns, visual design, video production,
animations, website development & digital marketing.
www.countercreatives.nl for more information.
6 mensen in hun team
Spreekt Duits, Engels, Nederlands
10 projecten in hun portfolio7 samenwerkingen gestart via Sortlist
Werkt op afstand over de hele wereld
Sortlist lid sinds 2017
Opgericht in 2012
Diensten
6 diensten aangeboden door Counter Content
Beschrijving We are the link between brands and media outlets, journalists, bloggers and influencers.Skills in Public Relations (PR) (16) media relationMedia RelationsCrisis ManagementPress ReleaseMedia MonitoringCrisis CommunicationsMedia TrainingPress ReleasesDistributionMedia Distribution+6Projecten in Public Relations (PR) (9) Reviews in Public Relations (PR) (5) Ingmar van der ZeeKasia van HallJelte AltenaMartine PeetersKlanten in Public Relations (PR) (9) EventbriteEntertainment & Events | internationalALD AutomotiveAuto | nationalALD AutomotiveAuto | internationalBlock PartyAnderen | international
Meer informatie over Public Relations (PR)Beschrijving Together with our creative partner, Counter Creatives, we offer brand strategies, positioning advice and we create brand identities from scratch.Skills in Branding & Positionering (25) campaign managementcorporate identity designbrand buildingCompany brandingContent Marketingtone voice documentationbranding positioningBrand Identity Designbusiness brandingbranding marketing+15Projecten in Branding & Positionering (4) Reviews in Branding & Positionering (2) Peter RampJeanette FranszKlanten in Branding & Positionering (4) Timing UitzendteamPersoneelszaken | nationalBlock PartyAnderen | internationalUnlessInternet | internationalALD AutomotiveAuto | international
Meer informatie over Branding & PositioneringBeschrijving Concept, design and realization of your responsive website and app. Whether it's for WordPress, a custom website, Android, iOS or Windows Phone, we got you.Skills in Website Creatie (27) seo knowledgewindows appeasy to useWebdesignSearch Engine OptimizationWeb DevelopmentMobile Application DevelopmentiOS AppAndroid AppMobile app+17Projecten in Website Creatie (2) Reviews in Website Creatie (2) Diana de BruinMartijn de VisserKlanten in Website Creatie (2) Timing UitzendteamPersoneelszaken | nationalALD AutomotiveAuto | international
Meer informatie over Website CreatieBeschrijving We offer integrated advertising campaigns. We start off with a strategy where we integrate paid, owned, earned and shared media to push the right buttons with your targeted audience and meet your objectives.Skills in Reclame (21) Social Media StrategySocial Media MarketingDigital MarketingDigital AdvertisingDigital StrategyOnline AdvertisingSocial AdvertisingAdvertising CampaignCreative AdvertisingDigital Campaign+11Projecten in Reclame (2) Klanten in Reclame (2) ALD AutomotiveAuto | nationalSamen Voor Biodiversiteit/Stichting Deltaplan BiodiversiteitsherstelNon-profit | national
Meer informatie over ReclameBeschrijving In our strategies the client's story and (business) objectives are leading. In a brief plan we distinguish goals, target group, chances and threats, a marketing/communication mix, planning and budget. As from there we produce relevant, compelling content to meet our client's objectives which we distribute via owned, paid, earned and shared media. Whether it's to build a brand, increase brand awareness or, just plain and simple, attract new leads or customers, Counter Content is your ticket to success.Skills in Content Strategy (19) Strategic PlanningBrand Awarenessbrand buildingstrategic thinkingbudget optimizationtarget group definitionmarketing mixtarget audience definitiontarget market selectioncustomer attraction+9Projecten in Content Strategy (4) Klanten in Content Strategy (4) Samen Voor Biodiversiteit/Stichting Deltaplan BiodiversiteitsherstelNon-profit | nationalThe province of North Holland and Dura VermeerBouw | regionalHeijmansBouw | nationalALD AutomotiveAuto | international
Meer informatie over Content StrategyBeschrijving We'll help you make the best use of social media for your company. Together we create a plan to reach your audience with the right tone of voice, the right content, on the right platform, at the right time. We offer social media management, social content creation and social advertising for Facebook, Instagram and LinkedIn.Skills in Social media (17) instagram marketingSocial Media ResearchSocial Media DesignSocial MarketingB2B Social mediaFacebook MarketingSocial Media Buyingsocial media consultantsocial media growthSocial Media Branding+7Projecten in Social media (3) Klanten in Social media (3) Timing UitzendteamPersoneelszaken | nationalALD AutomotiveAuto | internationalHeijmansBouw | national
Meer informatie over Social media
Portfolio
10 projecten uitgevoerd door Counter Content
Campaign about biodiversity: Maak grijs groener
Project gemaakt voor Samen Voor Biodiversiteit/Stichting Deltaplan Biodiversiteitsherstel in de Non-profit industrie voor een B2B / B2C publiek in 2020.We created a PR Strategy to raise awareness for the subject of biodiversity and to bring the 'Make Grey Greener' campaign to the attention of a broad target group.
Content StrategyCopywritingPublic Relations (PR)+1
Meer lezenCampaign to promote the lease e-bike
Project gemaakt voor ALD Automotive in de Auto industrie voor een B2B publiek in 2020. * PR and content marketing strategy * Developing a marketing automation campaign * Research into the use of the e-bike/bicycle in the Netherlands and knowledge of tax issues
Branding & PositioneringContent StrategyPublic Relations (PR)+2
Meer lezenDura Vermeer/Provincie NH, storytelling campaign
Project gemaakt voor The province of North Holland and Dura Vermeer in de Bouw industrie voor een B2B / B2C publiek in 2020.Objectives of the campaign: * Tell the story behind this important road that connects residents, businesses and commuters * Demonstrating the importance of the road/accessibility * Involving the environment in the project / creating commitment and engagement
Content Strategy
Meer lezenHeijmans, information campaign road works
Project gemaakt voor Heijmans in de Bouw industrie voor een B2B / B2C publiek in 2019.Objectives of the campaign: * Inform road users and businesses of the duration of roadworks on the N516, just north of Amsterdam, (2.5 years) * Minimise the hassle of the experience * Collect the contact information of 10.000 road users
Content StrategyE-mailEvenement+2
Meer lezenTiming Uitzendteam, branding campaign flex workers
Project gemaakt voor Timing Uitzendteam in de Personeelszaken industrie voor een B2C publiek in 2019. * Positioned Timing as an employment agency that provides training and advice to support and move on flex workers * Translated the message being communicated into a catchy slogan: “de 2 miljoen die het doen” (the 2 million of unskilled labor workers who are the cornerstone of the Dutch economy) * Created content to spread this message * Send out a press release regarding the results of our quantitative research among 1400 flex workers about appreciation and work
Branding & PositioneringPublic Relations (PR)Social media+1
Meer lezenALD Automotive (car leasing), introducing e-bikes
Project gemaakt voor ALD Automotive in de Auto industrie voor een B2B / B2C publiek in 2015. * PR, content marketing and influencer strategy * Concept of the very first e-bike race * Production of event and content assets
EvenementPublic Relations (PR)Reclame
Meer lezenTeam
6 leden in Counter Content's team
Prijzen
Counter Content heeft 0 awards gewonnen
Reviews
9 reviews voor Counter Content
4.31/5
(9 reviews)
Martijn de VisserEigenaar bij Eefje Helpt BV
ServiceWebsite Creatie
SectorAnderen
Team11 - 50
1.25/5
Budget
Kwaliteit
Plan
Samenwerking
Wat was het doel van de samenwerking?
Voor onze start-up in de zorg hadden we een marketingstrategie, (beeld)merkontwikkeling en een website nodig.
Wat vond je het leukst tijdens de samenwerking?
Het bepalen van de marketingstrategie was leuk, de input van alle betrokkenen was goed.
Zijn er verbeterpunten?
De communicatie, planning en betrokkenheid kan heel veel beter. Het nemen van verantwoordelijkheid voor de gemaakte eigen fouten. Niet meer adviseren over CRM en websitebouw/implementatie.
Martine PeetersMarketing & Communication Manager bij StuDocu | StudeerSnel
ServicePublic Relations (PR)
SectorInternet
Team51 - 200
4.25/5
Budget
Kwaliteit
Plan
Samenwerking
Wat was het doel van de samenwerking?
Counter Content heeft geholpen de zichtbaarheid in de Nederlandse media te vergroten.
Wat vond je het leukst tijdens de samenwerking?
De creatieve invalshoeken en onderzoeksvragen die werden bedacht
Martine Peeters beveelt dit bureau aan
Kasia van HallOperations Manager bij Brand New Galaxy B.V.
ServicePublic Relations (PR)
SectorMarketing & Reclame
Team501 - 1000
5/5
Budget
Kwaliteit
Plan
Samenwerking
Wat was het doel van de samenwerking?
launching BNG in Holland. working with the press and office in NL and Poland. Preparation of the media plan.
Wat vond je het leukst tijdens de samenwerking?
very down to earth and creative at the same time
Kasia van Hall beveelt dit bureau aan
